Read the second issue of Persuasion Series-Seven tips you have to know about Persuasion.

Self-management still requires enough efforts, so it's easy to convince others. < Persuade > After reading chapters 1 to 7, I changed my thinking mode. It turns out that persuasion is not an art, but the essence of scientific theory verification.

1. Give play to the power of social identity

Fragrant fragrance sells more than 3 million cups a year and can circle the earth. This advertisement for milk tea gives full play to social recognition, suggesting that many people buy his milk tea, and the cups can circle the earth when connected, potentially suggesting that everyone buys more.

2. Clever use of herd mentality

I once worked as a part-time seller of counseling books. When selling books, I will instill in everyone the idea that this book is the teacher's designated book, and all your younger brothers and sisters who passed the college entrance examination last time bought this book. Sure enough, everyone's enthusiasm for buying books is unprecedented.

sales promotion activities need to give consumers some references. These references can not only meet consumer expectations, but also have a relationship with consumers.

3. Avoid using negative slogans

When I got the impromptu performance course, I learned the principle of yes and. You said no at first, which undoubtedly cut off the conversation and continued. When you keep using positive responses, you can often make the conversation go smoothly. This is similar to avoiding negative slogans when persuading. Only when I agree with positive slogans can people take positive actions.

4. affirm people's positive behavior

everyone wants to receive positive words and reject negative opinions. Positive hints make the persuaded feel happy and make it easier to make positive decisions.

5. Choice difficulty caused by too many choices

For people who are struggling with no opinions, too many choices do not mean no choice. When persuading others, you need to have a differentiated strategy to help consumers make choices, reduce the difficulty of choosing, and let consumers finally pay the bill.

6. add an option of inaction

to give consumers more space, and you can choose not to choose. In fact, not choosing means not getting anything, and the persuaded person sees that thoughtful merchants offer inaction options, so the pressure becomes less when making choices naturally.

7. Tell the true value of free gifts

People are greedy and always want to take advantage, but telling consumers the true value of free gifts can make them think they have made a profit. This alone will increase their intention to buy genuine products.

I hope that through the above suggestions, we can think more and practice more, and be more handy in persuading others.