Emphasis on speeding up the shaping of What to Read in China.

Emphasis on speeding up the shaping of "What to Read in China": speeding up the shaping of the brand of "What to Read in Henan".

Walk in Henan, appreciate the Millennium customs, and read the chapters of contemporary China in China. On June 30, 2023, the provincial cultural tourism and cultural development conference was held in Luoyang. The meeting made overall arrangements for the implementation of the integration strategy of cultural tourism, cultural innovation, accelerated the shaping of the brand of "Walking in Henan and Understanding China", promoted the cultural tourism and cultural innovation industry to become a pillar, and injected new impetus into the practice of promoting China modernization in Henan.

Improving ideological understanding and deeply understanding the implementation of the integration strategy of literature, tourism, literature and innovation is a concrete action to strengthen cultural self-confidence and continue the historical context, an important starting point to realize the coordination and mutual promotion of material civilization and spiritual civilization, and an urgent need to expand domestic demand to stimulate consumption and cultivate new pillar industries.

Further enhance the sense of responsibility and mission, seize the opportunity, take advantage of the situation, promote the formation of a new pattern of deep integration of cultural tourism and cultural innovation, and take the road of making cultural people a big province with culture and prospering the province with culture.

It is necessary to grasp the key tasks, organically combine the implementation of the strategy of expanding domestic demand with deepening the structural reform on the supply side, adhere to creativity-driven, aesthetic guidance, artistic lighting, technological empowerment, and cross-border integration, and build our province into a Chinese cultural heritage and innovation center and a world cultural tourist attraction.

1. It is necessary to strengthen the logo construction and shape the brand of "Walking in Henan and Knowing China".

Make full use of the rich cultural tourism resources in our province, focus on "what to read, where to read and how to read", deeply develop cultural tourism boutique routes and scenic spots, plan and build a museum group with high standards, actively create a super IP matrix of Chinese culture, and systematically promote it, so that more people can touch history, feel civilization, nourish spirit and understand China while walking in Henan.

2. It is necessary to continue the historical context and build a strong province of cultural relics and archaeology.

Adhere to the policy of cultural relics work in the new era, increase the protection of cultural heritage, do a good job in archaeological excavation and research and interpretation, innovate the way of cultural heritage display and dissemination, and earnestly shoulder the great responsibility of safeguarding the national historical context and studying and interpreting Chinese civilization.

3. We should tell the story of the Yellow River well and create a cultural tourism belt with international influence.

With the theme of protecting, inheriting and carrying forward the Yellow River culture, we will speed up the construction of the Yellow River National Cultural Park and Zhengzhou-Milao International Cultural Tourism Destination, and carry out the Yellow River cultural study tour activities, so as to build the Yellow River into a river of culture that connects ancient and modern times, a river of sightseeing that combines far and near, and a river of happiness that benefits the people.

4. We should make good use of landscape resources and build an important leisure and health base in China.

Focusing on Taihang Mountain, Funiu Mountain and Dabie Mountain, driven by the construction of 5A-level scenic spots, we will improve the quality and develop rural tourism, focus on building quality homestays, accelerate the cultivation of leisure industries, and create unique leisure resorts.

5. To enrich business experience and vigorously develop new cultural tourism.

Do a good job in "tourism+"and "+tourism" articles, and develop urban tourism, industrial tourism, agricultural tourism, red tourism and sports tourism. Strengthen subversive creativity, immersive experience, young consumption and mobile communication, and promote high-quality economic and social development with new cultural tourism.

6. It is necessary to deepen creative innovation and accelerate the development of the whole chain of cultural and creative industries.

Adhere to the integration and development of creative subjects, creative talents and creative products, strengthen the arts and crafts industry, create high-quality performing arts projects, develop film and television animation, promote the inheritance and innovation of non-legacy live broadcasts, and accelerate the development of characteristics, clustering and branding.

7. It is necessary to accelerate the empowerment of digital intelligence and create a new highland for digital travel.

Efforts should be made in the visual presentation, interactive communication and convenient consumption of cultural tourism resources, so as to create a new infrastructure for digital cultural tourism, cultivate new scenes of digital cultural tourism, develop new consumption of digital cultural tourism, and insert "digital wings" for the high-quality development of cultural tourism industry.

8. It is necessary to highlight the leading role and cultivate the flagship strength of cultural tourism and cultural creation.

Insist on recruiting big and nurturing strong, build a first-class modern cultural tourism group, support the development of high-growth cultural and creative enterprises, and actively introduce domestic leading cultural and creative enterprises to strengthen the industry.

9. Pay attention to quality improvement and improve the service system of "food, shelter, transportation, shopping and entertainment".

Improve the quality of scenic spots, create comfortable transportation, promote the revitalization of Henan cuisine, provide high-quality accommodation, tap the consumption potential, and let tourists come on impulse, return satisfied and be willing to come again.