What should be paid attention to in attracting investment and what should enterprises do?

Investment promotion is the first marketing of enterprises. We should understand the investment behavior from the strategic height of the enterprise. The dealers we face today are all industry experts like enterprises, even more professional than many enterprises. They often have to contact many similar enterprises at the same time. How to convince dealers is often the first step in successful marketing.

Enterprises attract investment and go astray.

As a means of establishing competitive advantage, investment promotion could have enabled enterprises to occupy the market quickly, but at present, investment promotion has actually entered a dilemma, and many investment promotion enterprises are in a maze.

On the one hand, there are overwhelming investment advertisements, regardless of size and focus, with beards and eyebrows caught together. For example, in 2002, a product was invited by cable TV stations in more than 20 provincial cities across the country through TV feature films, and the investment promotion fee before the product went on the market had already spent 35 million.

On the one hand, the same advertising words, familiar advertising words always reverberate in our ears: "create a new generation of super-rich", "realize1000000 multi-millionaire" and "create ×× industry miracle". Some people will believe these words for the first time. If you say them several times, everyone will doubt them.

How to jump out of these advertisements and let dealers and industry partners see them is a very important problem in the situation that many enterprises are scrambling to pay attention to them. However, the misleading investment behavior of many enterprises, the single and similar investment forms and methods, and the lack and dislocation of the dialogue platform between the supply and demand sides make the road of attracting investment narrower and narrower: investment enterprises think this way is unreasonable, the cost is too high and the effect is very poor; Dealers no longer believe in the information of investment promotion, and think that investment promotion is to circle money.

What's wrong with attracting investment, which leads to a serious imbalance between supply and demand, and the communication mechanism between manufacturers is not equal?

Summary of investment promotion methods

Auction-type A good product can quickly complete channel construction and fund withdrawal through auction.

At present, under the condition of homogeneous products, it is difficult to find such products or concepts, and the possibility of "auction" is getting smaller and smaller.

No matter how good the experience is, the product rhetoric is not as good as your own personal experience.

For a product, it will be a very effective measure for dealers and people around them to complete this experience, so as to strengthen their confidence in this product.

The new product relies on the cumulative effect of the original product.

With the support of some superior resources, it is a good idea to integrate the original advantages and focus on new product investment. The investment promotion of Neptune colostrum should be said to be very successful.

Create a vehicle market based on vehicle models and provide dealers with operating models.

The power of example is infinite. If you have a few down-to-earth successful samples in your hand, the achievements and operating experience in the vehicle market will dispel the doubts of dealers and give them firm confidence in the market.

Sweeping large capital investment and large-scale publicity have set off a big climax in a certain range.

The premise is that the enterprise must have strength, and if it can set off a climax, it can also succeed under the background of good funds.

But in this way, don't ignore the key points and grab the beard and eyebrows together.

Public relations type integrates various social resources for its own use.