What is the corporate culture of China Southern Airlines?

China Southern takes "Sunshine China Southern" as its cultural character, "Connecting the World to Create a Better Life" as its corporate mission, and "Customer First, Respecting Talent, Pursuing Excellence, Continuous Innovation, and Returning with Love" as its core values , vigorously promote the spirit of China Southern Airlines of "diligence, pragmatism, tolerance and innovation", and strive to build a world-class air transport enterprise with Chinese characteristics.

Adhere to the core value of "safety first". China Southern Airlines Co., Ltd. adheres to the concept of "customer first" and is committed to meeting and exceeding customer expectations by providing high-quality services that are "reliable, punctual, convenient" and "organically integrated with standardization and personalization".

Frequent flyer club - Pearl Club has more than 3 million members, the most mileage accumulation opportunities and the fastest appreciation. Its "Pearl" frequent flyer service, "Red Cotton Pavilion" ground first-class and business class services, "Across China" transfer service, customer call center and many other services are in a leading position in the domestic civil aviation system.

Extended information:

1. Strategic policy

In the process of China Southern Airlines' strategic transformation, the Party Committee of China Southern Airlines believes that corporate culture as a conceptual form is of great importance. Leading, penetrating and bonding, the transformation process of an enterprise is also the process of forming and improving a new corporate culture. Corporate strategy embodies the corporate purpose and core values ??and is a reflection of corporate culture. Similarly, to achieve strategic goals, we must have the navigation and support of excellent culture.

2. Harmonious connotation

Highlight the connotation of "harmony". In accordance with the requirements of the new situation and new tasks, we should promptly adjust the inappropriate parts of the original "China Southern's Heartfelt Agreement" cultural system and build a new cultural system and operating mechanism that highlight harmony, reflect reality, and lead China Southern's future development.

We must be harmonious with our heart, seek for harmony with our wisdom, and use our strength for harmony. We strive to create a harmonious, honest and friendly atmosphere, realize the harmony between corporate culture and company strategy, and achieve the harmony between corporate development and employee development. Harmony and consistency, the harmony and consistency of corporate cultural advantages and competitive advantages.

Baidu Encyclopedia-China Southern Airlines

China Southern Airlines official website-Company Profile