The slogan on Dove's chocolate package

(1) Dove chocolate-milk is rich and smooth.

[Appreciation] The reason why this slogan can be called a classic lies in the psychological experience of "silky feeling". It is lofty and imaginative to describe the delicacy of chocolate with silk. This kind of advertising language makes full use of association and brings the charm of language to the extreme.

(2) Delbis diamonds-diamonds last forever, and one will last forever.

[Appreciation] Facts have proved that classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of De Beers diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy for people to associate diamond with love. This is really the most wonderful feeling.

(3) Coca-Cola-forever Coca-Cola, unique and delicious.

[Appreciation] In the carbonated beverage market, Coca-Cola is always a gesture of giving up who I am, as if Coca-Cola is delicious. Although the slogan of Coca-Cola will be changed every few years, and many classic theme slogans have been handed down, it still takes the longest time and best represents the spiritual connotation of Coca-Cola.

Nestle coffee-delicious.

This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy, because heartfelt feelings can be blurted out, which is its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it kept this sentence forever.

(5)M&M chocolate-only soluble in the mouth, not in the hands.

[Appreciation] This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only reflects M &；; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate tastes so good that we don't want to hold it in our hands. Stop for a while.

(6) Pepsi-Cola-the choice of a new generation

[Appreciation] In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found a market among young people, positioned themselves as a new generation of cola, invited super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which has made great contributions.

(7) Volkswagen Beetle-think about it or small.

Appreciate that the American automobile market in 1960s was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the Beatles, put forward the idea of "think small", and used the power of advertising to change the concept of Americans, making them aware of the advantages of small cars. Since then, Volkswagen's small cars have been at the forefront of the American auto market until Japanese cars entered the American market.

(8) Nike-just do it

[Appreciation] Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan, and this slogan is in line with the mentality of the younger generation. As long as you act, as long as you want to be different, do it. However, with Jordan's retirement and the change of "Just Do One Thing" to "My Dream". Nike's influence is gradually declining.

(9) Nokia-People-oriented technology

[Appreciation] It seems that "people-oriented" was not first put forward by Nokia, but the connotation of this sentence has been fully exerted. Facts have proved that Nokia can become the first brand in the mobile phone market from a small brand, and it is this concept that has been respected. From product development to talent management, it truly embodies the people-oriented concept. Therefore, this slogan is particularly powerful because it has substance in words.

(10) Maxwell's coffee drops are very fragrant, but their meaning is still unfinished.

[Appreciation] As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, McBride has a better sensory experience. Although not as straightforward as Nestle's, it is in line with the artistic conception when tasting coffee. At the same time, it combines the mellow taste of McBride coffee with inner feelings and can stand the test.