Display principles for physical clothing stores

Display principles of physical clothing stores

In physical clothing stores, doors, windows, shelves, props, displays, etc. make up the entire sales end. Doors and shelves are the hardware part of the brand image, while displays are the software part of the brand image. Throughout each brand, they have achieved a high degree of unity in hardware and software requirements to establish a brand image, create strong sales tension, and maximize market profits. But why sometimes the results are not satisfactory is mainly due to the display. So what are the display principles for physical clothing stores? Let’s take a look with me!

The display is based on the theme of goods, using the varieties, styles, colors, fabrics, characteristics, etc. of different goods, and displaying them through comprehensive use of artistic techniques to highlight the characteristics and selling points of the goods to attract customers' attention and improve And enhance customers' further understanding, memory and trust of the product, thereby maximizing the desire to purchase. This is the text positioning of the display and also the function of the display to consumers. So, how to display clothing well should start from the following points. Product display methods: For clothing, display is generally divided into stacking and hanging.

Stacking

Stacking is generally done through orderly folding of clothing, emphasizing overall coordination and convex outlines, and placing the goods on the flow table or elevated shelf. displayed on the platform. The advantage of this method is that it can effectively save limited space, because the space of a store is limited after all. If all the products are displayed in the form of hanging, the space of the store will not be enough. Therefore, stacking is used at this time to increase the number of displays in a limited space. This is the advantage of stacking, but the disadvantage is that the goods cannot be fully displayed. Therefore, it must be displayed with hanging mounting, which can increase visual interest and expand space.

When stacking and displaying, you should pay attention to the following points: emphasize vision, and control the color blocks in principle from outside to inside, from light to dark, from warm to cold, and from light to dark. Because this is the habit of people observing things. This can also make consumers interested in the product and carry out shopping behavior through several links such as attention, attraction, observation and purchase. Products of the same season, type, and series are displayed in the same area.

When stacking, the packaging must be removed. It is appropriate to stack 4 to 6 pieces of thin clothing and 3 to 4 pieces of thick clothing. The collars of shirts can be staggered. Each pile of clothing models and sizes are listed from top to bottom, from small to large. Try to design models around the stacking area to display representative styles in the stacking to attract customers' attention and enhance the visual effect. Posters and leaflets of corresponding clothing styles can also be placed to fully display representative styles.

Hanging installation

Hanging installation generally uses hangers to hang clothes, so that the characteristics of the product can be fully displayed, and it is easy to form a visual impact of color blocks and enhance the atmosphere, making consumers use it. You can familiarize yourself with the product at a glance. However, in limited stores, it is not possible to display too many hanging displays, and hanging displays are generally combined with stacking. In this way, on the one hand, the space can be used rationally, and on the other hand, the entire product display can have a sense of hierarchy.

The following points should be paid attention to when displaying hanging clothes: more than 2 pieces of each style of clothing should be hung continuously at the same time, usually no more than 4 pieces, and the hanging clothes should be kept neat and without folds. mark. Products of the same series use the same hanger. The mounting number sequence is: from front to back, from small to large; from left to right, from small to large. The colors of the hanging installation should be displayed in the front row from outside to inside, from front to back, from light to dark, and from light to dark; in the side rows, from front to back, from outside to inside, from light to dark, from light to dark.

Principles of display

Considering the overall display, generally speaking, the display is either by color or by style. These are determined according to the size of the store and the main style of clothing. Each has its own advantages and disadvantages, depending on the specific situation.

However, no matter which method is used, the following basic elements must be considered:

Use the focus to create attraction: On every display surface, the first point of view that attracts attention is the focus. For example, the focal point of the entire store is the image sign behind the checkout counter. The focus is usually located at or above the eye level. POP posters or product combinations with strong color contrast are often set as the focus. It can guide consumers' attention in an orderly manner and play a certain role in echoing and Visual effects of cues. Therefore, in terms of terminal image, clothing brands focus on creating image signs. This kind of intuitive publicity can convey the brand's product information, promote sales, and promote the brand.

Use color to render the atmosphere: The use of color plays a leading role in display. The orderly color theme gives the entire store theme a bright, well-organized visual effect and strong impact. In display, color contrast is often used to set the focus, or to create a color gradient effect for product display, so as to make customers have the impulse to shop, and Easily lock in target products. Create visual effects: The repetition effect can create visual interest, highlight the continuous and monolithic effect, focus on unity and contrast, and use space efficiently to form a strong visual impact. This principle is suitable for the display of focus products or new products. In particular, we should pay attention to the various repetitive effects in actual use. For example, the same clothing item can be used in different sampling methods, model display, hanging and matching methods at the same time to highlight the key points and maximize its own image.

Window display

It is self-evident that windows are as important to terminal stores as eyes are to people. Because, this is the first step to attract consumers into the store. The image of the showcase depends on two aspects, one is hardware design, and the other is software maintenance. Since this article is about display, it only focuses on software maintenance.

Display of model clothing: It must be changed every 2 to 3 days, so as to keep customers fresh and attract people to enter the store. If there are a lot of goods to be displayed, you should choose clothes related to the season. Never display clothes that are unfashionable or not suitable for the trend, which will damage the brand image. When the salesperson of a specialty store comes home from work every day, he must check whether the clothes in the display window are clean and tidy, and whether the promotional signage is properly positioned. Do not make the display window look messy and affect the image due to these mistakes.

As a peripheral nerve terminal store for clothing sales, there are three factors that determine its success. The first is hardware. When choosing a location, you must choose a bustling business district. This is the first prerequisite; the second is the quality of employees; the third is the display of goods. These belong to software construction. Today, only personalized clothing displays can catch the attention of consumers.

Solar terms and clothing display

Through years of market research, we have found that international brands generally have an advanced awareness of the launch of new products, while many domestic brands are still accustomed to counting according to the lunar calendar year. When many brands launch spring clothing after the New Year, I find that international brands have shifted their attention to spring clothing as early as after New Year's Day. After experiencing the depression of cold winter, consumers can’t wait to look forward to the fresh and transparent colors of spring. Therefore, brands that take the lead can easily promote early sales by attracting attention, even if it is just a visual impression. ;