Summary of the People’s Bank of China’s Credit Information Promotion Activities

Summary of the People’s Bank of China’s credit reporting publicity activities

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Summary of the People’s Bank of China’s Credit Information Publicity Activities 1

In order to further broaden the depth and breadth of credit information knowledge promotion, improve the public’s awareness of credit and rights protection, and promote the construction of the social credit system, the Credit Information System The Credit Administration Bureau organized all branches and branches across the country to carry out the fourth Credit Record Care Day activity in mid-June. With the slogan "Cherish your credit record and enjoy a happy life", the activity was carried out around the theme of "Me and My Credit Record". Various publicity activities with rich content have achieved good social effects.

1. Relying on financial institutions to play the main role in credit reporting propaganda

22 provincial financial institutions under the jurisdiction of the Kunming Central Branch organized a campaign at the Nanping Pedestrian Street Plaza in the center of Kunming. On-site publicity activities were carried out to citizens by setting up publicity booths, distributing promotional materials, and accepting consultations. At the same time, Kunming Central Branch set up an on-site personal credit report inquiry point to provide free inquiry services to citizens. The event was held in a lively atmosphere and attracted widespread attention from the public.

Fuzhou Zhong Branch used the financial institution outlets within its jurisdiction to continuously play a personal credit DV video with the theme of personal credit security and confidentiality in commercial bank business outlets, and carried out lively and vivid propaganda to bank customers. It attracted the attention of many customers and greatly improved the publicity effect.

In addition, Nanjing, Guangzhou, Chengdu branches, Chongqing Operations Management Department, Nanchang, Yinchuan Zhong Branch, etc. also mobilized financial institutions within their jurisdictions to participate in publicity activities. Financial institutions used LED screens, counters and business consultation at business outlets We provide credit information publicity to customers who come to handle business in various ways, such as providing service desks and arranging dedicated personnel. At the same time, we provide free credit information business consulting services so that customers can understand the basic knowledge of personal credit information.

2. Use the media to carry out credit reporting publicity and focus on the public’s vision

In this year’s publicity activities, Wuhan Branch strengthened communication and liaison with various media, and extensively invited various media to participate in credit reporting publicity activities, compile and distribute press releases, and organize various interviews to facilitate reporting by various media. During the "Credit Record Care Day" event, more than 10 media including "Financial Times", "Wuhan Finance", "Hubei Daily", Hubei Radio, People's Daily Online, etc. reported on the promotional activities in various ways. Many domestic The media reprinted it and achieved good publicity effect.

Yinchuan Zhongzhi relies on the most influential publications such as "Ningxia Daily" and "New News" in the province to publish knowledge related to credit reporting every week, answering hot and doubtful questions about credit reporting that the people are concerned about. It attracted many people to come for consultation and created a huge momentum for this publicity event.

In addition, Jinan Branch, Hohhot, Zhengzhou, Kunming Central Branch, etc. also actively invited reporters from local radio stations, TV stations, newspapers and periodicals to participate in the "Credit Record Care Day" on-site activities to experience the atmosphere of the event first-hand and follow up and report on the activities in a timely manner Relevant information; at the same time, a credit reporting knowledge column was set up for serialization, forming a continuous publicity situation, further enhancing the understanding of credit reporting work from all walks of life, and reminding the public to strengthen their credit awareness and make good use of their "economic ID cards."

3. With the help of local government, form a joint publicity force

Xining Central Branch organized a grand gathering of provincial branches of financial institutions under its jurisdiction in the central square with the largest flow of people in Xining City. The event successfully invited Cai Hongrui, deputy director of the Finance Office of the Qinghai Provincial Government, attended the launch ceremony. Nearly 200 people, including credit reporting staff from relevant departments of the provincial government and various financial institutions, participated in this publicity event. The site attracted and received more than 10,000 people. The local Many media outlets competed for interviews.

Hefei Central Branch made full use of the joint meeting system for credit system construction led by the People's Bank of China. This publicity event received support and cooperation from the local government and various member units. The smooth organizational mechanism effectively ensured this The height and intensity of the publicity campaign. On the day of the 6.14 event, leaders from the municipal government and the Municipal Finance Office were successfully invited to participate in the publicity activities, which achieved obvious publicity effects.

During the publicity campaign, Xi’an Branch and Nanning Central Branch actively communicated with local government departments and posted credit information and related financial knowledge on the government financial webpage. Through publicity on the government portal website, on the one hand, It enables local government officials to better understand credit reporting knowledge and effectively promotes the acceleration of the construction of local credit systems. On the other hand, ordinary people can understand and master the concepts, contents, sources of credit information and other knowledge of personal credit reports through local websites. Invisibly, it increases the attention of the majority of netizens and achieves long-term publicity effects.

4. Carry out credit information publicity activities in universities, rural areas, communities, etc.

In this year’s publicity activities, the Shanghai headquarters, Chongqing Operations Management Department, Nanchang Central Branch, etc. focused on The students of the university held a lecture on credit information, distributed promotional materials to each college student and conducted on-site book donation activities. They expressed the hope that college students can make good use of financial means to develop themselves to the maximum extent and become honest people in modern society. Generation, becoming the most honest model in the whole society.

Wuhan Branch, together with the Agricultural Federation and the grassroots business outlets of the Postal Savings Bank of China, set up propaganda points in rural areas, and hired college student village officials to serve as voluntary propagandists and consultants to promote credit information knowledge. We also make full use of publicity media such as rural "every village access" radio and cable TV to report and publicize credit information knowledge, which is very popular among farmers.

Fuzhou and Nanning Zhongzhi went into rural areas and went deep into fishermen’s homes to explain the role of personal credit records and the significance of paying attention to personal credit records and other credit-related knowledge to the fishermen on the spot. Recognize the importance of credit reporting knowledge.

Nanjing and Guangzhou branches went deep into the communities to carry out themed publicity activities. They set up on-site consultation desks to communicate face-to-face with the community people, distributed promotional leaflets and other forms to widely publicize credit reporting knowledge and publicity activities that are closely related to people's lives. It has shortened the distance between the public and credit reporting. The general public said that through on-site consultation, they understood the importance of credit and should take good care of their credit records in their future lives.

5. Innovate the form of credit information promotion based on local characteristics

Fuzhou Central Branch launched the "Glossy Credit Information Promotion" Weibo, specially set up a special column for "Credit Information Encyclopedia", and opened up The second propaganda camp. Through the "Credit Information Encyclopedia", we can instantly share the credit information knowledge needed in daily life with viewers and Weibo friends, and it has been welcomed by the majority of netizens.

Harbin Central Branch took advantage of the annual International Business Fair held locally, and organized a publicity team to attend the exhibition with the help of the "Harbin Fair" platform, targeting more than 400 exhibiting companies and tens of thousands of people. We have carried out credit information knowledge publicity to targeted merchants and consumers and achieved remarkable results.

Guiyang Zhongzhi carried out special credit information publicity in tourist attractions and ethnic minority gathering areas, bringing credit information knowledge into ethnic minority areas and expanding the coverage and influence of credit information knowledge publicity.

Based on the relatively concentrated situation of local ethnic minorities, Lanzhou Zhongzhong Branch specially produced promotional materials in Tibetan and Chinese languages, which were explained by Tibetan employees, and the "Credit Record Care Day" was related to the local students' places of origin. The combination of student loan promotion has attracted widespread attention from students.

This publicity activity not only popularized the public’s knowledge of credit reporting, but also made the concept of “cherishing credit records and enjoying a happy life” deeply rooted in the hearts of the people. It also further established the authority of the People’s Bank of China in managing the credit reporting industry. sex, and expand the social influence of credit reporting work. Summary of the People's Bank of China's Credit Information Publicity Activities 2

This year, credit information management work has been comprehensively carried out. In order to implement the key points of the credit information management work of the People's Bank of China Head Office and XX Central Branch, in accordance with the concept of "consolidating the base reserve update, pioneering innovation, and improving quality" "Working ideas, make full use of modern technology, strive to innovate working methods, overcome difficulties, unite and cooperate, actively and proactively complete the construction of our city's credit information system, ensure the data quality during the parallel period of the new and old systems of the enterprise credit information basic database, and increase our In order to promote the construction of the city's personal credit information basic database, the key requirements for this year's credit information publicity work are as follows:

1. Starting from the establishment of a long-term mechanism, we will do a good job in publicizing the credit information system in 20XX

The credit reporting system is a huge system construction work involving governments, banks, enterprises (institutions), legal persons, and natural persons.

To this end, the People's Bank of China requires all financial institutions within its jurisdiction to publicize and promote the construction of the credit reporting system, actively coordinate with various government departments and enterprises (public institutions), and establish a long-term mechanism starting from institutionalization, standardization and long-term development. Gradually institutionalize the publicity work of credit reporting and financial knowledge, and do a good job in publicity work based on the principle of "promoting while building".

2. Increase the publicity to various government departments and relevant institutions, and jointly promote the construction of the city’s credit system

The construction of credit and the construction of the credit system are independent and mutually exclusive. In cooperation, the People's Bank of China and various financial institutions should strengthen communication and coordination with the government, actively publicize the content, essence and relationship between the construction of the credit reporting system and the construction of integrity, and strive for support from various government departments for the construction of the credit reporting system. The focus of the credit management work in 20XX is to continue to expand the data collection scope of the basic database of corporate and personal credit information based on the construction of personal credit last year to more comprehensively reflect the credit status of enterprises and individuals. The People's Bank of China and various financial institutions must Actively coordinate with many departments such as public security, social security, construction, telecommunications, public utilities, industry and commerce, civil affairs, commercial insurance, and postal services to increase the familiarity and support of the construction of the credit reporting system from all walks of life, and understand the use of credit reporting data by relevant institutions. demand situation. At the same time, we will strengthen the integrity construction of the People's Bank of China and various financial institutions, and actively participate in and cooperate with the municipal government's integrity construction.

3. Carry out publicity work on credit information and financial knowledge to specific groups of people in various forms

In order to improve the efficiency of social publicity work, the promotion of credit information knowledge should start from contact with bank credit business Start with a close, relatively concentrated group of specific groups of people. Therefore, in 20xx, the credit reporting system will select the following groups of people as the focus of publicity activities.

The first is publicity for policy loan recipients. Financial institutions should proactively consult with relevant government departments, such as the Labor and Social Security Bureau and its subordinate labor and employment centers and education bureaus, and use policy credit mechanisms such as re-employment loans for laid-off workers, student loans, and small-amount guaranteed loans to transfer credit information Propaganda of knowledge and financial knowledge is part of the policy loan issuance process such as reemployment training for laid-off workers and student loans.

The second is to regularly carry out credit information knowledge lectures at the city's vocational and technical colleges and the city's vocational high schools to promote credit information knowledge and help college students form the concept of integrity. To enable students in colleges and universities to master necessary financial knowledge and personal financial management skills before entering society, we must actively explore the addition of credit information knowledge, financial knowledge, and credit awareness education to the national education system. Centered on a college student, it radiates to every family in society to expand the scope of the credit information system.

The third is publicity aimed at commercial bank borrowers. Based on the construction of the bank's credit registration and consultation system, this year will also launch a basic database inquiry service for personal credit information. All financial institutions should publicize credit reporting knowledge and financial knowledge at their business outlets. They can use various forms such as distributing personal credit reporting knowledge promotional materials, answering questions on-site, etc., to publicize knowledge about credit reporting and personal credit information basic databases to the public, and improve social awareness. Public awareness of trustworthiness, earnestly fulfilling the obligation to inform borrowers, and improving borrowers' awareness of the construction of the credit reporting system.

Fourth, all financial institutions in the city should cooperate with the Municipal Industry and Commerce Bureau, Municipal Consumers Association and other departments during the "3.15" publicity period to distribute the People's Credit Information Handbook to the general public, so that consumers can understand credit information and do Honest citizens who keep their promises and keep their word.

Fifth, we take advantage of XX’s annual “Taoshan Summer Cultural Performance” from June to September to carry out credit information publicity activities in various forms in the city’s Taoshan Park to increase the impact of the credit information system. Summary 3 of the People’s Bank of China’s Credit Information Publicity Activities

On June 15, Xinning County carried out the “6.14” credit information knowledge into rural areas in Shuixi Village and Huangbei Village, Langshan Town. He Xiaoping, deputy president of the Shaoyang Central Branch, Li Aiming, deputy county magistrate, and Hong Fengming, a government researcher attended the event. 100 people including the presidents, business department heads and employees of the eight financial institutions in the county in charge of credit reporting, the two committees of the village branch and villagers, etc. More than 100 people participated in this event.

In the Shaoyang Middle Branch and Xinning Branch of the People's Bank of China in Shuixi Village, Langshan Town, they combined the promotion of credit information knowledge into rural areas with targeted financial poverty alleviation, and promoted knowledge on credit information and financial poverty alleviation policy support to farmers, launching The loan interest rate reduction and convenience card service measures have made the incentive mechanism deeply rooted in the hearts of farmers.

At the ceremony, Li Aiming pointed out: Shuixi Village should cherish the rare honor of "Credit Village", make full use of various preferential policies such as "Credit Village" credit to support agriculture, and further strengthen the development of industries to alleviate poverty. Confidence and determination to get rich; we must increase publicity efforts, create a positive atmosphere for creation, publicize advanced models, establish a good image of "credit villages", and drive the creation of more "credit villages"; departments at all levels, especially financial institutions, must Seize opportunities, conscientiously implement rural financial policies, adhere to the purpose of serving "agriculture, rural areas and farmers", survive in development, seek improvement in innovation, and provide strong support for the county's rural economic and social development while continuing to grow and develop. financial support.

At the credit reporting publicity event and the unveiling ceremony of the Integrity Culture and Education Base in Huangbei Village, Langshan Town, the list of credit farmers on the Financial Integrity Honor List of Huangbei Village was announced on the spot, and the credit farmers created in Huangbei Credit Village were The "Xinning County Huangbei Integrity Cultural Education Base Publicity Column" was published.

The representative of the credit farmers made a typical speech. The establishment of the credit village helped him embark on the road of entrepreneurship and wealth. He said that he would be a good villager who values ??integrity and keeps his word and is willing to build the most beautiful credit base.

Up to now, during the "6.14" credit reporting campaign in Xinning County, more than 3,000 copies of promotional materials have been distributed by various financial institutions outlets within the jurisdiction, more than 1,000 integrity slogans have been displayed on electronic screens, and original WeChat works from the Integrity Culture and Education Base The number of visits to the voting event reached more than 5,000, and the cumulative number of votes reached more than 3,000. ;