How to effectively standardize the management of outdoor advertising and store promotions?

In order to strengthen urban management, maintain the clean and orderly appearance of the city, and improve the neatness and beauty of store signs and outdoor advertisements throughout the town, according to the "Shanghai City Appearance and Environmental Sanitation Management Regulations" and "Shanghai Outdoor Advertising Facilities Management Measures", combined with the actual situation of Zhaoxiang, specially formulated implementation opinions to standardize the management of store signs, store signs, and outdoor advertising, as follows:

1. Work objectives

Further strengthen the localized source management of outdoor advertising, standardize the store signage and signage of Zhaoxiang market town stores and the outdoor advertising installation and pre-approval filing procedures within the town, and carry out special inspections of store signage and outdoor advertising that are illegally set up within the jurisdiction. Improve and create a clean, orderly and civilized city environment.

2. Specific specifications

(1) Shop signs

Enterprises, institutions, and individual industrial and commercial households within the town set up various signage in their business premises. Class refers to signs and logos that only have name, font size, logo and other contents for prompting purposes.

(2) Outdoor advertising facilities

Street signs and light boxes set up within the town using public, self-owned or other-owned buildings, structures, venues, spaces, etc. , anti-aircraft artillery, neon lights, electronic display boards (screens), physical models, etc., and use colorful flags, banners, balloons, etc. set up by the public, owned or owned by others.

(3) Relevant requirements

The setting up of store signs and outdoor advertising facilities should comply with the setting specifications, follow the principles of safety and beauty, and be consistent with the style of the building (structure). It is harmonious with the surrounding environment and complements the overall landscape of the town.

1. Store signs and signs should follow the principle of "one sign for one store, standardized size, lighting matching, safety and firmness".

2. The content must be true and legal, comply with the requirements of relevant laws, regulations and regulations, and must not deceive or mislead consumers.

3. The setting should comply with urban streetscape planning and design requirements. The design, production and installation should comply with relevant technical, quality and safety standards, and should not be shoddy.

4. The characters, Chinese pinyin, units of measurement, etc. used must comply with relevant regulations. The writing should be standardized and accurate, with standardized words, no typos, missing words, or missing words.

5. Outdoor advertising facilities should be designed by a unit with design qualifications, installed firmly, and regularly repaired and maintained to be clean, safe and beautiful. Patterns and text that are old, dirty, discolored, damaged, deformed, or have incomplete lighting display should be updated, repaired, or dismantled in a timely manner. Those that are expired and have lost their use value should be dismantled in a timely manner.

6. If outdoor advertising facilities may have an impact on people's production and life, the applicant shall obtain the consent of interested parties.

7. The specifications and colors of store signs and outdoor advertising facilities should be consistent with the relevant control requirements of our town and avoid conflict with the overall facade style of the town.

3. Division of responsibilities

(1) Urban Management Team (Zhaoxiang Team, Law Enforcement Brigade of Qingpu District Urban Management Administrative Law Enforcement Bureau)

1. For new and Owners who change their store signage or outdoor advertising on their own will accept the application, and promptly verify the relevant situation with the regulatory and insurance office, industrial and commercial office and other departments, issue a reply and file for registration.

2. Store signs and outdoor advertisements that are not set up in accordance with the approval requirements are ordered to be rectified or removed within a time limit. If they are not rectified or removed within the time limit, Article 20 of the "Shanghai City Appearance and Environmental Sanitation Management Regulations" stipulates that administrative penalties shall be imposed.

3. Urge the owners to repair shop signs, outdoor advertisements and other facilities with incomplete patterns, text, or lighting or that are damaged, dirty, corroded, or obsolete. Those who violate the regulations will be ordered to make corrections within a time limit; refuse to do so. If corrections are made, administrative penalties will be imposed.

4. Supervise the installers to remove store signs and outdoor advertisements that pose safety risks or have lost their use value. During floods, typhoons or heavy rains, safety inspections of store signage and outdoor advertising will be strengthened; outdoor facilities that pose safety risks or have lost their use value will be ordered to be renovated or dismantled within a time limit; if they are not dismantled within the time limit, they shall be forcibly dismantled.

(2) Regulation and Security Office

Carry out unified planning for shop signage and outdoor advertising throughout the town, report to the relevant superior departments and carry out filing and registration.

(3) The Office of Industry and Commerce

Verifies the content of store signs and outdoor advertising, and urges and rectifies violations such as failure to register and change content without permission.

(4) The Finance Office

Make financial arrangements and implement financial guarantees for store signs and outdoor advertising facilities that are newly built, renovated, and repaired by government departments.

(5) Safety Management Center

Carry out on-site safety supervision and inspection of relevant installation projects, conduct irregular inspections of shop signs and outdoor advertisements that have been set up, and conduct unscheduled inspections of hidden dangers found Notify the urban management team of store signs, store signs, and outdoor advertisements.

(6) Joint Logistics Brigade

Inspection team members urged the implementation of the "door responsibility system" for related problems found in store signage and outdoor advertising facilities in the responsible grid area and related tasks, and promptly reported to the town joint logistics command center and transferred it to the urban management team for quick disposal.

IV. Approval Procedures

(1) Store Signs and Brands

1. Unified and renovated store signs: Change the content of the store signs and brand names , bring the required materials and report to the urban management team for review and approval: in principle, the base plate is not allowed to be replaced; if it is necessary to replace the bottom plate under special circumstances, report to the urban management team for review and approval.

2. If newly built or renovated buildings need to have shop signs: Bring the required materials and report to the urban management team for review and approval.

(2) Outdoor advertising facilities

1. Public welfare outdoor advertising: Bring the required materials, report to the urban management team, and contact the Regulation and Security Office, the Industry and Commerce Office, and the Party and Mass Office (Publicity Office ) will be approved after agreement. If it involves the production of large-scale advertisements and subsequent changes to commercial outdoor advertisements, it must be reported to the district for approval.

2. Commercial outdoor advertising: Bring the required materials and submit them to the district for approval.

3. If temporary outdoor advertising facilities need to be set up due to the holding of large-scale cultural, sports, commercial and other publicity activities: the installer shall formulate a plan for setting up temporary outdoor advertising facilities and submit it to the town urban management team or district for approval . The installation plan for temporary outdoor advertising facilities shall comply with relevant regulatory requirements, and the installation period shall not exceed 30 days.

V. Work Requirements

(1) Unify thinking and raise awareness

Strengthening the standardized management of store signage, store signs and outdoor advertising is the key to the consolidation of Zhaoxiang Town An important part of the National Sanitary Town, the National Civilized Town and the National Beautiful Township is an important measure to improve the appearance of Zhaoxiang, maintain the cleanliness of the streets, and ensure the safety of citizens when traveling. All member units must understand the importance of standardized management of store signage and outdoor advertising from the perspective of welcoming the review of the national health town and maintaining the civilized image of the town, strengthen organizational leadership, give full play to the active role of the unit, and ensure the necessary manpower, Invest material and financial resources to effectively implement this work.

(2) Clarify responsibilities and work together

Each member unit must formulate, implement, and take effective measures based on these implementation opinions and the actual situation, and actively promote standardized management; at the same time, It is necessary to firmly establish the awareness of "one game of chess" in the whole town, and strengthen communication and cooperation between departments on the basis of "one game of chess". It is necessary to give full play to the role of "big joint logistics", further improve the operation model, and establish a long-term mechanism for the standardized management of store signage and outdoor advertising facilities.

(3) Regular supervision and promotion of standards

Each member unit should strengthen daily supervision, carry out regular joint rectification, and inspect the design, production and production of store signage and outdoor advertising facilities. Whether the installation complies with relevant technical, quality and safety standards, and whether regular maintenance ensures safety, cleanliness and beauty. For store signs and outdoor advertising facilities that have not been reviewed and approved and do not meet planning requirements, rectification or removal will be implemented in a timely manner.

(4) Increase publicity and create an atmosphere

Extensively publicize store signage and standardized management of outdoor advertising through effective means such as issuing "Notices" and door-to-door publicity. to obtain the understanding and support of the masses and all sectors of society and the masses, actively create a harmonious atmosphere of mass participation and owner cooperation, stimulate the sense of ownership of colleagues in maintaining the city's appearance and environment, and build a clean, orderly and civilized Good environment.