How to make video advertisements?

1. You need to download a video production software and open it to import the captured video and picture materials.

2. Add video material and picture material to the superimposed track, right-click the preview window and select Adjust to screen size to keep the aspect ratio.

3. Add an appropriate transition effect to the video at the joint of the material. The specific operation method is to click the AB button in the middle of the software to preview different effects and select the appropriate effect to add to the middle of the material.

4. Next, you can refer to the tutorial on how to add video effects to add filter effects to the material.

5. After the video is finished, the lack of text will make the video look a bit monotonous, so we need to add appropriate subtitles to the video, then adjust the font, size and style of the text, and add animation effects to the text when necessary.

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This paper introduces the standard production process of video commercials, hoping to help friends who like video production. 1. Description of the script prepared in the early stage: When the idea is fully confirmed and allowed to enter the shooting stage, the advertising company will submit the creative copy, picture description and proposal to the appropriate production company (possibly more than one), and make necessary written explanations on the length, specifications, delivery date, purpose, task, plot, creative points, atmosphere and taboos of the advertising film to help the production company. Note: At the same time, the production company is required to submit the quotation and production schedule for selection within a limited time. Valuation: After receiving StoryboardBriefing, the production company will report the appropriate production plan and corresponding price to the advertising company for confirmation by the advertising company and advertisers. Generally speaking, a reasonable evaluation should include shooting preparation, shooting equipment, shooting venue, shooting scenery, shooting props, shooting clothes, and the film crew (director, producer, photographer, lighting engineer, art, makeup artist, costumer, actor, etc. ), electricity, magnetic rotation, music, editing, special effects, two-dimensional and three-dimensional production, dubbing and synthesis. It can even include specific options. Customer confirmation: the advertising company will report the valuation of the production company to the customer. After the customer confirms, the customer, the advertising company and the production company will sign a specific production contract. Then, according to the contract and the final confirmed production schedule, the production company will prepare for the next first production preparation meeting within the specified time (PPM 1). Preparation before shooting: During this period, the production company will make comprehensive preparations for all the details related to the shooting of advertising films, such as shooting board, director's explanation, lighting tone, music samples, scenery, scenery scheme, actor audition, actor modeling, props and costumes, in order to seek advertising creativity as the best way to present advertising films. The first production preparation meeting: PPM is the abbreviation of English Pre-ProductMeeting. On PPM, the production company will report all the details of the advertising film shooting to customers and advertising companies, and explain the reasons. Usually, the production company will submit several sets of details about the shooting board, director's explanation, lighting tone, music samples, scenery, scenery scheme, actor audition, actor modeling, props, clothing and so on for customers and advertising companies to choose, and finally confirm them one by one as the basis for post-shooting. If some parts cannot be confirmed at this meeting, another production preparation meeting will be arranged (if time permits) until the final confirmation. Therefore, the number of production preparation meetings is usually uncertain. If it is reserved only once, there is no difference between PPM 1 and PPM2 and FinalPPM. Second production preparation meeting: After the second preparation, the production company will submit a new preparation plan for the parts that could not be confirmed in the first production preparation meeting (PPM 1) for customers and advertising companies to confirm. If all are confirmed, the final production preparation meeting will not be held, otherwise (if time permits) another production preparation meeting will be arranged until the final confirmation. Final production preparation meeting: This is the final production preparation meeting. In order not to affect the whole shooting plan, customers, advertising companies and production companies must negotiate with each other to make an executable plan, which will serve as the basic basis for post-shooting. Final inspection before shooting: Before entering the official shooting, the producer of the production company makes final confirmation and inspection on all the details determined at the final production preparation meeting, so as to prevent any details from happening at the shooting site and ensure that the shooting of the advertising film goes smoothly as planned. Among them, we should pay special attention to the venue, scenery, actors and special shots. In addition, before the official shooting, the production company will inform all parties in writing about the shooting location, time, film crew and contact information, including customers, advertising companies and relevant personnel of the film crew. 2. Shooting According to the resolution of the final production preparatory meeting, the shooting work was carried out by the film crew at the arranged time and place according to the shooting script Shootingboard. In order to be responsible for customers and creativity, in addition to the film crew, usually the producers of production companies will contact customers and AE, the customer representative of advertising companies, and related creative personnel to participate in the filming. According to experience and work habits, in order to improve work efficiency and ensure performance quality, sometimes the shooting sequence of shots is not based on Shootingboard, but shots with the same position and similar depth of field are shot together. In addition, children, animals and other difficult shots are usually shot first, while still life, close-ups and product shots are usually arranged at the end. In order to ensure that enough shots are shot for editing, each shot will be shot many times, and the director may shoot more shots that are not in the script. Query 2010-05-1551adobe premiere 6.0 is the most popular video editing software at present, which is flexible and convenient to make and can produce complex video effects. AdobePremiere6.0 software is a process of collecting, making, generating and playing videos, sounds, animations, photos, pictures and texts through computers. It is a powerful tool for making VideoforWindows images, QuickTimeforWindows movies, RealPlayer video streaming files and CD-ROMs. Let's make a simple AdobePremiere movie (as shown in figure 1): a focal plane floats in from a distance, followed by subtitles, and the fade-in effect is transformed into another focal plane. Through this example, you can understand the whole process of Premiere application. Video footage 1, when Premiere6.0 starts, the "Load Project" dialog box will appear. Each new AdobePremiere scheme must be preset, which explains the time base, movie playback rate, compression type selection, preview and output of the scheme. 2. Select PALVideoforWindows from the preset table, and click OK to display the project window (input video), time ruler window (clip making), information window (display clip details), transition window (select specific effects to realize transition between videos) and preview window (assemble and preview in the making window). 3. Double-click the blank space of the project window to open the import window, select the video material, and click OK and confirm. 4. Double-click the Cyclers.avi video pop-up monitor window in the project window, click the play sign until you think it is the beginning of the film, then click the stop sign, click the mark button below again, and click the mark button when you think it is the end of this video material. The editor can use the time ruler window to make the audio material of the video into a movie. The production window includes multiple channels for playing images and sounds. Image channels include main video 1A channel and video 1B channel, T channel is a transitional channel, video 2 channel and additional channel are image superposition channels, audio channel is a sound channel, and the left side of the channel is a control bar. Drag a clip of 1.avi to the Video 1A channel, and drag another video to the Video 1B channel, set the length (the same as the setting method of 1.avi) and adjust their positions, and drag the video in the Video 1B channel to be the same as video/. Adding Transitions In order to connect two video materials naturally, various transition modes can be used. AdobePremiere provides more than 70 transition modes, such as sliding in, gradual change, diffusion, page turning and mosaic. Select Window → Show Transition to pop up the transition setting window. Click cross to dissolve the fade-in and fade-out transition effects. Click the expansion symbol of the transition project class and drag the selected transition mode to the overlapping part of two clips on the T channel. The program will automatically determine the transition length to fit the transition part. In most cases, when two clips are placed in different channels of the production window, AdobePremiere will automatically set the correct direction of the transition. It is one of the important methods to apply filters in the process of film production, and to make the picture produce vivid and wonderful special effects through special processing of images with filters. AdobePremiere6.0 provides more than 70 kinds of filters for movies and still images and 2/kloc-0 kinds of sound filters, such as those with paste, ripple, mirror image, wind and phantom effects. You can customize the filter according to your needs. Select Window → Show Video Effect to pop up the effect setting window. Click the Adjust Project Extended Logo filter in the effect settings window, and then select Brightness &; & Filter the contrast of 1.avi video in the timeline window, and then select Window → Show Effect Controls to pop up the Effect Controls window to adjust the contrast and brightness. At the same time, a motion display window will appear on the screen, and you can watch the adjustment effect. And several filter effects can be applied to video material. The focal plane effect floating in the distance is produced by using filters. In the timeline window, click the blade cutting tool in the upper left corner, and click a position in the middle of the timeline of 1.avi in the Video 1A channel to cut 1.avi into two sections. Click Tools and select the previous paragraph in 1.avi. Click and drag the filter of the Transform Project Extension logo in the Effect Settings window, and select the CameraView filter to 0 1 in the Timeline window. The last paragraph of avi video. Click Settings to the right of Motion in the pop-up Effect Control window to open the Motion Settings window. Set the motion window, as shown in Figure 3: change the rotation to 360, the scale to 20%, the distortion to a diamond, drag the endpoint to the visible area, and observe the adjustment effect. Press the OK button after confirmation. Add text and sound Click File → New → Title to pop up the text editor. Select the T button, click in the blank space and enter the text you want to enter. By default, the text background is transparent; However, if you are producing an NTSC system, you should also right-click in the text editing space, select the subtitle window option, and tick in front of the NTSC security color; If it's a PAL system, you don't need to tick it. Select File → Save, enter a file name and click OK to save. Add this subtitle item in the project window, drag it to the Video2 track in the timeline window, place the mouse on the back edge of the subtitle, and the mouse arrow will turn into an inverted E shape, and drag its length to the required length. Double-click an empty area in the project window, select a WAV music file, and drag it to the Audio 1 track. Generate and play movies. Select File → Export Timeline → Movie to generate your work. If you want to generate a movie in RealPlayer format suitable for playing on the Internet, please select File → Export Timeline → Advanced Media Export, which is a new feature of AdobePremiere6.0. After generating, the generated works will pop up, and you can watch your works by clicking the "Play" button. The effect is good.