May Day event catering plan

In order to ensure that activities are carried out effectively, it is often necessary to prepare an activity plan in advance. An activity plan is a written plan formulated after detailed analysis and research of each step of the specific activities to be carried out. How should an activity plan be formulated? Below are the May Day event catering plans I have collected for you (selected 5 articles), for reference only, I hope it can help you. May Day event catering plan 1

1. Event time:

April 24, May 7, 20xx

2. Event location:

Yongli Food City, Yongli Seafood City, Yongli Seafood Plaza, Yongli Fal Spring

3. Activity theme:

May Day *** celebration , Yongli Big Deal

4. Activity content:

1. During the activity, each store should do a good job of welcoming guests. There should be at least four greeters, uniformly dressed, and standing on both sides. , take the initiative to open the door to guests and send holiday greetings "Hello and Happy Holidays". Impress guests with sincerity and enthusiasm and let them feel the sincerity of the hotel.

2. During the event, each store will play three more songs: "We Workers Have Power", "March of Heroes", or "Labor is the Most Glorious", allowing guests to feel the festive atmosphere in the majestic music. . The blogger smiled, highlighting the hotel's careful preparation and originality. It is not advisable to play too many times to cause resentment among individual customers. The order and frequency of playback are determined by each store.

3. For e-dining orders of 188 yuan and above, 2 pairs of Yongli E-dining pu-ke plates will be given as gifts; for e-dining orders of 388 yuan and above, 4 pairs of Yongli E-dining pu-ke plates will be given as gifts. Each store will decide according to the gift situation in the store. master.

4. During the May Day period, each store will launch ten new spring dishes (four cold and six hot), and a special seasonal dish will be sold at a special price of 30% off. The kitchen department of each store sets up separate stalls for display. The specific details, prices, and dish content are formulated by the kitchen department of each store based on the actual situation in the store.

5. The square launched a self-service activity for three parents and children. During the activity, any family who brings their children to the store to consume the buffet will receive a free seafood plaza food discount card.

6. Guests who have won the National Labor Medal on May 1st and dine in the store (with valid ID) will receive a free spring health dish "Spring Wild Vegetables and Seafood". Each store must register and keep financial records.

7. During the event, guests who spend more than 800 yuan will receive a ten-inch plastic-sealed family photo, which will be taken by professionals selected by each store. Make registrations and keep financial records.

8. During the event, the planning department will uniformly engrave the banner of "May Day Celebration, Brave Reward for Guests".

9. The planning department uses the SMS platform to send May Day blessing text messages. Text message content: Celebrating May Day, Yongli offers great rewards. During the festival, Yongli Catering launches various preferential activities such as family packages. At the same time, I wish you all good health, happiness and no worries, promotions, fortunes, and good luck with you!!

5. Coordinating departments:

1. Company Planning Department Responsible for the production of holiday banners for each store and sending blessing text messages during the holidays. Banners will be hung in all stores on April 24, 20xx, and blessing messages will be sent on April 30.

2. The kitchen department arranges the production of dishes during the activities of each store.

3. Each store will increase the training of employee activities and communicate with customers to express blessings. The front office of each store will strengthen the training of greeters and front desk staff to improve service quality. May Day event catering plan 2

1. Activity content:

1. Visit the palace, eat Sichuan cuisine, and feel refreshed.

During the Golden Week from May 1st to May 7th, guests who come to the restaurant with tickets to visit xx Garden on the same day will receive a cool and sweet fruit (or a glass of sour plum juice) for each table ).

2. Touch the "May Day" lucky draw event.

During the Golden Week from May 1st to May 7th, diners at xxx restaurant in table units can participate in the lottery with their bills. Anyone who draws the words "May Day" Guests will receive a ticket to xxx Garden; guests who draw the words "May Day xx Store" will receive a tricycle Shichahai Hutong tour ticket.

3. Vegetable fragrant camphor tea duck in xx restaurant is on sale at a special price.

During the event period from May 1st to May 7th, the xxx store is limited to 20 xxx restaurant vegetable camphor tea ducks per day at a special price. The original price is 96 yuan/each, and the special price is 60 yuan/each. . During the event, there are two special dishes for guests to choose from: Braised Double Abalone in Soup 118 yuan/portion (original price 198 yuan), and Braised Red Ginseng with Scallions 48 yuan/portion (original price 88 yuan).

In addition, in order to reward consumers, during the event from May 1st to May 7th, xxx store specially launched three set meals with "high-quality Sichuan cuisine at ordinary people's prices": parent-child three-person set meal for 188 yuan, Happy The six-person package is 588 yuan, and the family portrait package (for 10 people) is 880 yuan.

4. Book a "Yizhizhai" restaurant and get a free garden tour.

During the event period from May 1st to May 7th, guests who dine at "Yizhizhai" can visit xxx Garden for free. Let guests fully experience the artistic conception of "Sichuan cuisine in xx, classic Sichuan cuisine".

May Day restaurant promotions can be carried out in the following ways:

①Customer service: confirmation text messages after ordering meals and rooms, text message reminders or address information before coming to the store.

②Advertising: Use mass advertising to carry out advertising, release special offer information, and increase popularity.

③Customer birthday care text messages on holidays: Use holidays or birthdays of old customers to provide price discounts to attract customers.

④SMS discount coupons and on-site SMS dating.

⑤ SMS introduction of service-related knowledge. For example, restaurants can introduce new dishes, special dishes, and seasonal dishes to satisfy the early adopter mentality of diners and avoid customer loss.

⑥ On-site lottery: Guests who send text messages have the opportunity to receive price discounts or receive special dishes. It can not only increase the interest of guests, but also obtain a large number of customer mobile phone numbers, which will become the target of future publicity services.

2. Market environment analysis tips:

The business opportunities for catering festivals on May Day are very obvious. There are many wedding banquets, birthday banquets, family banquets, etc. that will be chosen at this time. Duan held: First, during the long holiday, it is rare for relatives and friends to get together.

Secondly, we are in the spring season, with strong demand for spring outings and tourism. The mobile consumption of tourism will also bring a lot of space to the catering market! May Day event catering plan 3

Time:

x, xx - x, x (xx store)

Activity content:

1. Advertising slogan: "Visit the Prince's Mansion, eat Sichuan cuisine, and feel refreshed."

During the Golden Week from x month xx to x month x, all guests who come to the restaurant with tickets to visit xxx Garden on that day will receive a cool and sweet fruit (or a glass of sour plum juice) for each table ).

2. Touch the "May 1st" lucky draw event

During the holiday from x month xx to x month x day, diners at xxx restaurant can take the table as a unit. Participate in the lottery with your checkout. Anyone who draws a ticket with the words "May Day" written on it will receive a ticket to xxx Garden; anyone who draws a ticket with the words "May Day xx Store" will receive a tricycle Shichahai Hutong tour ticket.

3. "XX Hotel Vegetables and Camphor Tea Duck are on sale at a special price"

During the event from xx, xx to x, x, the xxx restaurant is limited to 20 xxx hotel vegetables per day. Camphor tea ducks are on sale at a special price. The original price is xx yuan/each, and the special price is xx yuan/each. During the event, there are two special dishes for guests to choose from: Braised Double Abalone in Soup xxx yuan/portion (original price xxx yuan), and Braised Red Ginseng with Green Onions xx yuan/portion (original price xx yuan).

In addition, in order to reward consumers, during the event from April 28th to May 3rd, xxx store specially launched three set meals with "high-quality Sichuan cuisine at ordinary people's prices": parent-child three-person set meal for 188 yuan, Happy The six-person package is 588 yuan, and the family portrait package (for 10 people) is 880 yuan.

4. Book a "Yizhizhai" restaurant and get a free garden tour

During the event from x, xx to x, x, all guests who dine at "Yizhizhai" can Free tour of xxx Garden. Let guests fully experience the artistic conception of "Sichuan cuisine in xx, classic Sichuan cuisine".

The business opportunities of the May Day catering festival are very obvious. Many wedding banquets, birthday banquets, family banquets, etc. will be held during this period: First, during the short holiday, it is rare for relatives and friends to get together. Second, we are in the spring season, with strong demand for spring outings and tourism. The mobile consumption of tourism will also bring a lot of space to the catering market! It is also extremely important to do a detailed analysis of the market environment:

Self-analysis

It is to make an objective assessment of the situation of your own production department. Every catering marketer can come up with many innovative and first-class promotional ideas, but no one can ignore them: within a specific operating period, at a specific cooking level, in a specific restaurant environment, and in the use of limited resources. , what can managers do? This requires operators to think about: What is the purpose of promotion? What can you do with your cooking skills? What can your restaurant environment do? How much money do you have available?

Customer source analysis

It is very important who the customers are for May Day catering promotions. Therefore, managers must thoroughly analyze the market conditions of customer sources in order to carry out effective promotions. When analyzing customer sources, you should consider the following questions: Who are the customers? What do customers need to be satisfied? What is it that customers are not yet satisfied with? May Day event catering plan 4

1. Market situation analysis

Advantages: The only casual Western restaurant in the university town, with high-end taste and affordable prices, various categories and rich tastes< /p>

Disadvantages: Insufficient publicity, low visibility, strong publicity is needed

2. Market positioning analysis

Marketing and publicity positioning strategy is important for the success of the operation. key. Since all publicity and planning activities include: advertising, promotion, positioning food quality, and public relations (word of mouth). All are based on market positioning. In this changing market and fierce competition environment, only by establishing a strong marketing positioning strategy can we find a market space for survival and development.

Market positioning:

1. Attract customers with a relatively higher taste and environment.

2. Mainly business meals for working-class people, supplemented by college students.

3. Establish a relationship with the hotel opposite and provide guests with a comfortable and elegant dining environment.

4. Positioning strategies that tend to create the impression of “comfortable dining that attracts target customers” Market targets:

1. Nearby companies: Office workers have high taste and need high-end dining. Close distance, convenient and affordable dining. And there are many business matters that require a comfortable and elegant place. Form a group of regular customers.

2. Film School, Academy of Fine Arts, Fudan University. Many colleges such as the University of Traditional Chinese Medicine; a large number of young and fashionable student consumer groups take them as their demands and hope to provide a light and warm dining environment.

3. Many overseas students enjoy the same high-end, and correspondingly, the market is vast.

4. Mobile customers in nearby hotels.

3. Marketing mix strategy

The Western restaurant is located near the college and student apartments, and is connected with other Chinese restaurants and fast food restaurants. However, as the only Western restaurant nearby, it is not connected with other restaurants. The difference is a better dining environment and better service. Create an elegant, comfortable and casual consumption environment. Develop a plan and during the implementation of the plan, establish a distinct corporate image by promoting the restaurant's unique products or business style.

1. Publicity:

1.1 Design eye-catching signs and facades.

1.2 Exquisite poster design to attract customers’ attention; and posted on the publicity boards of each dormitory building and open-air publicity boards in the community.

1.3 The exquisite leaflet design attracts students’ psychology and is worth collecting.

1.4 The design of the exquisite opinion box gives customers the urge to leave comments, making the customer's psychology more clear and allowing the merchant to make timely adjustments to achieve long-term benefits.

1.5 Design VI badge, logo and slogan.

1.6 Christmas and New Year’s Day will be used as carriers to carry out activities to increase popularity. It also further increases visibility (discounts, draws).

1.7 Design webpage: Attached to online ordering, customer messages, news, Western food culture and other functions, create a convenient and fast service platform and communication center for customers and restaurants.

2. Arrange the indoor environment

2.1 Door and window posters and decorations.

2.2 Decoration on walls and roofs.

2.3 The function and layout of the innermost wall (use the wall as the theme board, and set different functions and themes on the theme board in stages. Such as art exhibitions, work exchange platforms, Christmas themes, New Year's themes) .

2.4 Play certain music at a certain time.

3. Promotion

3.1 Add various service forms such as couple packages and leisure packages.

3.2 Issue VIP meal cards

3.3 Set up a small panel to recommend monthly or quarterly highlights and special discounts on meals.

3.4 Each cup of coffee comes with a coffee guide.

3.5 Suggested menu for each meal. May Day event catering plan 5

1. Activity ideas:

During the May Day holiday, the catering industry has obvious holiday business opportunities. Many wedding banquets, birthday banquets, family banquets, etc. will It was chosen to be held during this time period because, firstly, it is during the short and long holidays, and it is rare for relatives and friends to get together; secondly, during the short and long holidays, people’s demand for travel is strong, and the resulting mobile consumption will also bring considerable performance to the catering industry. space.

2. Activity name:

"Steal half a day's leisure and have a delicious meal during the May Day holiday."

3. Activity time:

May 1st to May 7th, 20xx.

4. Activity content:

1. "Eat hot Sichuan cuisine and give away refreshing drinks."

During the event period from May 1st to May 7th, any guest who dines in the store and spends XX yuan or more will receive a portion of the store's selected sweet fruits (or a cup of refreshing sour plum juice) for each table.

2. "High-quality Sichuan cuisine at ordinary people's prices."

During the event from May 1st to May 7th, our restaurant will launch three set meals of "Exquisite Sichuan cuisine at ordinary people's prices": a set meal for three people with a family of 188 yuan, a set meal of 588 yuan for a happy six persons, and a set meal for the whole family. (10 people) 880 yuan.

3. "How much do you know about classic Sichuan cuisine?" Q&A.

Questions about Sichuan cuisine are asked during the dinner (the questions should not be too simple). Customers send their answers to the restaurant’s SMS platform. Those who answer correctly receive a small gift worth X yuan. The restaurant also uses this to obtain a large number of customer mobile phone numbers. Become the target of future publicity services.