The main slogan of golden leaf fragrance for a hundred years

Main slogan: Centennial fragrance of tobacco kingdom

Standard words:

Second, the product word-of-mouth publicity language

Centennial fragrance, authentic fragrance.

A century-old fragrance, pure tobacco flavor

Centennial fragrance, Chairman Mao visited Henan tobacco-growing area to commemorate the limited edition.

Third, the product story.

1, Centennial Origin: 19 13, Dong Songshan, a farmer in Yingqiao Town, Xiangcheng County, Henan Province, and others tried to plant Virginia flue-cured tobacco in one fell swoop, which was the first time to plant flue-cured tobacco in the history of China tobacco, and laid the direction for the future development of tobacco in Henan and even China. Perhaps Dong Songshan didn't think that he had planted a century-old splendid Luzhou-flavor flue-cured tobacco. 20 13 On the occasion of the centenary of large-scale tobacco planting, Henan Zhongyan launched a centenary Luzhou-flavor cigarette. Tobacco leaves are exclusively produced by Xiangcheng "Centennial Tobacco Field" and customized by special line, which has triggered the retro classic popularity.

2. Authentic aroma: 19 15. Tobacco leaves from Xiangcheng, Xuchang, Henan, together with Maotai in Guizhou and Changyu in Shandong, were selected by the government of the Republic of China to participate in the first Panama World Expo. Tobacco leaves from Xuchang, Henan Province stood out among more than 200,000 exhibits and won unanimous praise. Since then, Henan Tobacco has established the unique position of China Tobacco as authentic Luzhou-flavor tobacco, and Henan has also become the cradle of Luzhou-flavor tobacco in Huanghuai tobacco-growing areas of China.

3. Tobacco Kingdom: 1958, an old man wearing a straw hat strode into a tobacco field in Xiangcheng County, Xuchang. The old man couldn't help saying, "You have become a tobacco kingdom here." This is the only time that President Mao Zedong has visited a tobacco-growing area. He chose the hometown of Golden Leaf.

Fourth, product style

Jinye Centennial Luzhou-flavor Series adheres to the research and development concept of "respecting the right path of flue-cured tobacco and returning to the essence of tobacco-making", optimizes and balances the satisfaction, lightness and comfort of the products, innovatively integrates the characteristics of Henan Centennial Luzhou-flavor tobacco leaves with full aroma, full smoke and rich layers, comprehensively applies Jinye mellow technology, and combines top-grade raw materials with core technologies to perfectly present the "mellow, fragrant, sweet and moist" flavor of Centennial Luzhou-flavor products.

The core concept of verb (abbreviation of verb)

Core symbol

Tobacco 100: Tobacco was exclusively supplied by Xiangcheng Centennial Tobacco Farm, and 19 13 successfully introduced American flue-cured tobacco. It was called "Tobacco Kingdom" when the state leaders visited it on August 7th, 1958.

Luzhou-flavor 100: After 600 days of natural aging, the fully mature tobacco leaves 100% are mellow and unforgettable. Cut tobacco is golden yellow and ash is white.

Value-added 100: the first high-grade short cigarette, customized by special line, century-old quality, century-old aroma classic, 100% value-added enjoyment.