How to create a 5A scenic spot

It’s hard to say that.

Part 1: Creating national 5A-level tourist attraction evaluation standards

1. Rule 1: Service quality and environmental quality scoring rules

(1) Tourism transportation

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1. Accessibility

2. Self-provided parking lot

3. Internal transportation

(2) Tour

< p>1. Tickets

2. Visitor Center

3. Guide signs

4. Educational materials

5. Tour guide service< /p>

6. Tourist public rest facilities and viewing facilities

7. Public information graphic symbols

8. Services for special groups

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(3) Tourism safety

1. Security protection institutions, systems and personnel

2. Safety disposal

3. Safety equipment and facilities< /p>

4. Medical services

5. Ambulance services

(4) Health

1. Environmental health

2. Waste management

3. Smoking area management

4. Food hygiene

5. Toilets

(5) Postal and telecommunications services

1. Postal commemorative services

2. Telecommunications services

(6) Tourism and shopping

1. Construction of shopping venues

2. Shopping place management

3. Merchandise business personnel management

4. Tourism products

(7) Comprehensive management

1. Organization and system

2. Corporate image

3. Training

4. Handling of tourist complaints and opinions

5. Solicit tourists' opinions

6. International Internet promotion

7. Television promotion

8. Newspaper promotion

9. E-commerce

10. Social benefits

(8) Protection of resources and environment

1. Air quality

2. Noise indicators

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3. Surface water quality

4. Protection of landscape, ecology, cultural relics and ancient buildings

5. Entrances and exits

6. Buildings in the area and the coordination of facilities and landscape

7. Coordination of surrounding environment and landscape

8. Greening or beautification

9. Clean energy facilities and equipment< /p>

10. Environmentally friendly materials

2. Detailed Rules 2: Landscape Quality Rating Detailed Rules

(1) Resource Attraction

1. Appreciation Recreational value

2. Historical, cultural and scientific value

3. Rarity or peculiarity

4. Scale and abundance

5. Integrity

(2) Market influence

1. Popularity

2. Reputation

3. Market radiation

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4. Theme intensity

3. Rule 3: Rules for scoring tourists’ opinions

1. Basis for scoring tourists’ opinions based on the quality level of tourist attractions

< p>2. Investigation of tourists’ comprehensive satisfaction

3. Distribution, recycling and statistics of the "Tourist Opinion Questionnaire at Tourist Attractions"

4. In the process of quality rating assessment, the "Tourism Scenic Area Tourist Opinion Questionnaire" Distribution scale of the "Tourist Opinion Questionnaire for Scenic Areas"

5. The distribution method of "Tourist Opinion Questionnaire for Scenic Areas"

6. Scoring method for tourists' comprehensive satisfaction

< p>7. Minimum requirements for the comprehensive score of tourist opinions on the quality level of tourist attractions

Part 2: Knowledge points related to the evaluation of scenic spots

1. External transportation

2. Scenic spots Transportation

3. Parking lot

4. Tourist routes in scenic spots

5. Signs in scenic spots

6. Internet in scenic spots< /p>

7. Tour guide service

8. Multifunctional visitor center

9. Scenic area safety

10. Toilets in the scenic area

11. Scenic area communication

12. Laoshan tourist souvenirs

13. Scenic area training

14. Scenic area advertising slogans, quality slogans, quality policies, Scenic spot quality goals

15. Scenic area overall planning

16. Scenic area tourism complaints

17. Scenic area ISO9001 quality certification and 14000 environmental quality certification

18. Scenic area main building

19. Suitable visiting time and tourist sources for scenic spots

Part One

Creating national 5A-level tourist attraction evaluation standards

1. Detailed Rules 1: Service Quality and Environmental Quality Scoring Detailed Rules

Instructions:

1. These detailed rules are worth 1,000 points and are divided into 8 major items. The scores for each major item are: Tourism transportation 140 points; sightseeing 210 points; tourism safety 80 points; sanitation 140 points; postal and telecommunications services 30 points; tourism shopping 50 points; comprehensive management 195 points; resource and environmental protection 155 points.

2. 5A tourist attractions must reach 950 points,

(1) Tourism transportation 140 points

1. Accessibility 70 points

①The convenience of arriving at the base city, the distance from the direct airport to the base city is within 30 kilometers.

② Relying on the city, there are highway entrances and exits; passenger train stations and shipping terminals.

③It is convenient to reach scenic spots relying on the city.

④The arrival road and passenger channel are graded as first-class highway or the highest-level passenger channel.

⑤Traffic guidance signs outside scenic areas must be different from general traffic signs in color and shape.

⑥The slope protection is good.

⑦There are special transportation modes for tourism.

⑧There is a direct tourist line.

⑨Bus transportation.

2. Self-prepared parking lot 30 minutes

① Self-prepared parking lot requires a green parking surface or green separation line.

②The parking lot is equipped with parking lines, parking zones, return lines, separate entrances and exits, and dedicated personnel on duty. ③There are direction guidance signs in the parking lot. The parking lot or dock needs to be beautiful, distinctive or cultural, and coordinated with the landscape.

3. Internal transportation 40 points

① The entrances and exits of the tourist routes are reasonably set up and not too close, which is conducive to the evacuation of tourists.

②Special tourist trails in scenic spots require that the design features of the tourist trails are outstanding, reflect the culture of the scenic area, and adopt ecological or eco-like effects.

③ The tourist trails or lines should be set up reasonably, and the lines should be set up to form a loop with a large viewing area, which is conducive to tourists.

(2) Tour 210 points

1. Admission fee 10 points

①Beautifully designed and produced

②Outstanding features

③ There is a tour map on the back, as well as telephone numbers for consultation, complaints, and emergency rescue.

2. Visitor Center 65 points

① The visitor center has a superior location, eye-catching signs, and appropriate scale. Free services are clearly indicated outside the visitor center.

② Set up a computer touch screen inside the visitor center to introduce facilities and services at various attractions.

③ Set up a film and television introduction system in the visitor center.

④ Provide tourist rest facilities.

⑤ Provide guide and promotional materials for this tourist attraction.

⑥ Consulting service personnel are fully equipped.

⑦ Provide a tour route map.

⑧Explicitly indicate the program notices for scenic area activities.

⑨ Provide detailed announcements of tour guides.

⑩ Provide beverage and souvenir services.

○11 provides services for special groups, including wheelchairs for the disabled, blind trails, barrier-free facilities, crutches for the elderly, strollers for children, etc.

3. Guide signs 43 points

① Equipped with a tour guide panorama, which should correctly identify the locations of major attractions and tourism service facilities

including Major attractions, visitor centers, toilets, entrances and exits, clinics, public telephones, parking lots, etc., and telephone numbers for consultation, complaints, and rescue are clearly indicated.

② Set up guide maps at intersections in large scenic spots to indicate the current location and icons of surrounding attractions and service facilities.

③Equipped with scenic introduction boards and signboards

④Beautifully designed and well-maintained, with no shedding, burrs, or corrosion.

⑤ The comparison between Chinese and foreign texts is clear and unambiguous, at least 3 comparisons must be made, and the text and pictures must be consistent.

4. Provide missionary materials. 15 points

①Including officially published and printed guide maps, postcards, picture albums, audio and video products, research

papers, popular science books, etc.

② Visitors can obtain the main guide and promotional materials of this tourist attraction, including at least one free promotional material, with many varieties and exquisite displays.

5. Tour guide service. 37 points

①The number of tour guides is appropriate.

② The tour guides have a wide range of languages, including foreign language tour guides.

③Add senior tour guides or commentators.

④Equip a portable audio guide with optional playback.

⑤The tour guide is rich in words and literary talent.

⑥The tour guide is clear, vivid and attractive.

⑦ Tour guide services are targeted and emphasize personalization.

6. Provide public rest facilities and viewing facilities for tourists. 22 points

① The layout is reasonable and the quantity is sufficient to meet the needs.

②Do not install in dangerous areas or dangerous places. The shape is coordinated with the landscape environment.

7. Set company information graphic symbols. 18 points

①The content, location and scope of the logo shall refer to the GB10001 standard.

②Position and quantity. It is required to reasonably set up public information graphic symbols in parking lots, entrances and exits, ticket offices, shopping venues, medical points, toilets, catering facilities and other locations. The graphics are standardized, coordinated with the landscape, have cultural characteristics, and have good visual effects.

8. Services for special groups 10 points

Including wheelchairs for the disabled, blind trails, barrier-free facilities, crutches for the elderly, strollers for children, etc.

(3) Tourism safety 80 points

1. Security protection institutions, systems and personnel. 10 points

① Set up a safety protection agency and have a sound safety protection system.

② There are full-time security personnel who are distributed in places where tourists are concentrated and where there are safety risks.

Mobile security personnel in scenic spots should be compatible with the scale and nature of the tourist area.

2. Safety handling: 17 points

① There is a safety handling plan for tourists during peak periods, with clear responsibilities and clear procedures.

②The staff are on duty, the diversion is effective, and the safety measures are effective.

③Safety handling of special situations, including severe weather, sudden disasters, infectious diseases, food poisoning, cable car power outages and other special situations. The response to the plan was quick, the organization was effective, alternative facilities were in place, and the disposal effect was good.

3. Safety equipment and facilities: 28 points

① Set up safety protection facilities in dangerous areas, and safety guardrails, water nets, etc. should be complete and effective.

② Fire protection facilities are complete and intact.

③ The safety of sightseeing and recreational service facilities, including transportation, transportation facilities, amusement facilities, water recreation equipment, anti-skid ground treatment, barrier-free facilities, etc., should comply with safety regulations and be effective.

④ Safety confirmation of special tourism projects, such as rappelling, bungee jumping, diving, rafting, amusement and other special tourism projects, must be accepted and accepted.

⑤Safety warning signs and labels should be complete, eye-catching, and standardized.

⑥Safety promotion. Safety instructions or instructions must be in both Chinese and foreign languages ??and placed in a conspicuous position. Relevant key scenic spots (water sports, ski resorts) need to install safety broadcasts.

⑦ Improve the construction of scenic spot monitoring system.

4. Medical services. 8 points

①Establish a medical office

②Have full-time medical staff

③Prepare daily medicines

④Prepare first aid kits and first aid stretchers .

5. Ambulance service. 4 points

① There are rescue equipment for water tourist attractions, mountain tourist attractions, ski resorts, etc.

②Establish an emergency rescue system.

③The internal rescue hotline is announced to tourists and is smooth and effective.

④ Have special transportation agreements with relevant units to detect in time and transport safely.

(4) Hygiene 140 points

1. Environmental sanitation 20 points

① There are no random piles, random storage, or random construction in the scenic area, and the construction site is maintained In good condition and beautiful.

②There is no sewage or dirt on the ground of the tourist site.

③The buildings and various facilities and equipment are free of dirt and dirt.

④The smell is fresh.

2. Waste management 40 points

① Sewage discharge does not pollute the ground, rivers, lakes, seashores, etc.

②The discharge facilities are complete and intact.

③ Garbage should be cleaned in a timely manner, on a daily basis, and on a mobile basis.

④Garbage cleaning equipment is beautiful and neat.

⑤The trash cans (buckets) have a clean and beautiful appearance, sufficient quantity, and reasonable layout.

⑥Garbage disposal sites or garbage collection sites should be far away from tourist attractions, and should not be piled randomly, burned or buried on site.

3. Smoking area management 5 points

① Reasonable division into smoking areas and non-smoking areas.

② Management is in place. Regarding smoking in non-smoking areas, management measures are clear and management behavior is in place.

4. Food hygiene 10 points

① Food hygiene complies with national regulations.

② Catering, drinking utensils, and kitchen utensils are stored in categories and disinfected.

5. Toilet: 65 points

① The scenic spot is required to provide a toilet layout map.

②The location is reasonable. The location is relatively hidden, but easy to find and reach.

③ Sufficient quantity. The total number of toilets reaches more than 5‰ of the average daily tourist reception in the peak season.

④ If the fixed toilet seats cannot meet the demand during peak periods, mobile toilets will be installed.

⑤The proportion of toilets using water flushing or ecological toilets reaches 100%.

⑥ Toilets for disabled people are provided.

⑦ The quality of toilet equipment and sanitary ware is good, and partitions and doors are required. Toilets in major tourist places should have washing facilities (faucets), clothes hooks, toilet paper, soap, masks, hand drying equipment, ashtrays and other facilities that are practical and effective.

⑧There is a cultural atmosphere inside the toilet, which is decorated according to the characteristics of the scenic spot. The appearance, color, and shape of the toilet should be coordinated with the landscape environment.

⑨The toilets in places where tourists gather are provided by dedicated personnel.

⑩100% of the toilets are three-star or above. The toilet has no peculiar smell and the floor is free of filth.

(5) Postal and telecommunications services in scenic spots 30 minutes

1. Postal commemorative service. 8 points

Provide commemorative stamps, local commemorative envelopes, postcards, commemorative stamps, etc.

2. Telecommunications services. 22 minutes

①There is a public phone.

②There are sufficient public telephones.

③ They are installed at entrances and exits and at places where tourists gather in the area.

④ Public phones have direct long-distance dialing capabilities.

⑤ Public phone booths and signs are in harmony with the environment, and the signs are beautiful and eye-catching.

⑥Can receive mobile phone signals.

(6) 50 points for tourism and shopping

1. 15 points for construction of shopping venues

① Shopping venues do not destroy the main scenery, do not hinder tourists from visiting, and do not conflict with Tourists occupy roads and viewing spaces.

② The architectural shape, color, and material of the shopping place should be coordinated with the landscape environment; the layout should be reasonable, and external advertising signs should not excessively affect the viewing effect.

2. Shopping place management: 10 points

Carry out centralized management of shopping places and ensure that the environment is clean and orderly, and there is no chasing or touting or forced buying and selling.

3. 10 points for the management of commodity business practitioners

Have unified management measures and means, including quality management, price management (clearly marked prices are required), measurement management, location management, and after-sales service Management etc.

4. Tourism products 15 points

Having the characteristics of this tourist attraction.

(7) Comprehensive management 274 points

1. Organization and system 20 points

① The management organization is sound and the responsibilities are clear.

② Sound rules and regulations. The rules and regulations on marketing, quality, tour guides, health, environmental protection, statistics, etc. are sound.

③The rules and regulations are implemented effectively and there is a complete implementation record for more than one year.

2. Corporate image: 26 points

① Product image. It has a unique product image and forms an external corporate logo.

②Have clear quality goals, have a distinct quality policy or slogan, and be familiar to all employees.

③Use of corporate logo.

It is required that the corporate logo should be displayed at the entrance of tourist attractions, navigation systems (such as panoramic views, signboards, scenery introduction boards, etc.), promotional materials, tickets, work badges, etc.

④ Trademark registration for corporate brand logo.

⑤ Employees should wear professional uniforms and badges. Be civilized, enthusiastic and generous.

3. Tourism planning 30 points

① Have relevant plans formulated in accordance with these standards and rules.

② Planning approval shall be subject to the approval of the local government.

③ Effectiveness of planning implementation. All planned construction projects and market development plans have been fully implemented.

4. Training 20 points

①The training system, organization, personnel, and funds are clear and implemented.

②Annual training scope. Comprehensive training for management and service personnel.

③Comprehensive training on quality, marketing, safety, tour guides, sanitation, environmental protection, statistics and other businesses.

④ Training effect, employees answer fluently and correctly.

5. Handling of tourist complaints and opinions 20 points

①Number and nature of complaints. Check the records of relevant administrative departments and the scenic spot itself. If there are major quality complaints in the past two years (travel complaints involving personal infringement and health damage to tourists are considered major quality complaints), no points will be awarded for this item.

②The complaint handling system is sound.

③ Complaint service facilities are complete. There are clear complaint telephone numbers, complaints office signs, complaint mailboxes, opinion books, etc.

④ During the complaint handling process, complaints are accepted quickly, the service attitude is good, and the records are complete and detailed

Obtain legal advice when necessary.

⑤ Complaint handling is effective.

6. Consult tourists’ opinions 6 points

①Consult regularly, no less than 3 times a year.

② The number of consultations and the sample size are in line with the reception scale (the total amount reaches 1/1000 of the annual reception volume).

③Opinion processing, soliciting opinions includes analysis, notification, and improvement measures.

7. Promote through the Internet 14 points

① Have an independent domain name and a Chinese website.

② Rely on well-known comprehensive websites or authoritative tourism professional websites.

③The content is rich and comprehensively explains the situation of the scenic spot.

④Build a digital virtual scenic spot to enable online tours.

⑤Supports English and other languages.

8. Promotion through television 10 points

①Program format, including a TV promotional video introducing this scenic spot.

②Broadcast level, broadcast on CCTV.

9. Publicity through newspapers and periodicals 5 points

①Article introduction format, topic introduction.

② Newspaper and periodical level, central-level newspapers and periodicals.

10. E-commerce 25 points

① Query, dynamically query the estimated number of tourists received in a specific time period in the future.

② Booking, booking tickets, accommodation, merchandise, catering and entertainment, etc.

③Payment, can provide online payment function.

11. Social benefits: 15 points

① Promote local social employment, 80% of which are local employees.

② It has a significant driving effect on the local economy.

(8) Resource and environmental protection 155 points

1. Air quality reaches the national first-class standard. 10 points

2. The noise index reaches the first-class national standard. 5 points

3. Surface water quality meets national standards. 10 points

4. Protection of landscape, ecology, cultural relics and ancient buildings 45 points

① Investment in protection costs. The annual cost of protecting landscapes, cultural relics, ancient buildings, ecosystems, and rare and valuable animals and plants must reach 10% of the annual ticket revenue of tourist areas (spots).

② Take appropriate protection measures (such as fire prevention, anti-theft, anti-hunting, repair of ancient buildings, protection of ancient and famous trees, etc.), which require specific systems, complete facilities and equipment, and clear personnel responsibilities.

③Protection effect, fully maintaining the authenticity and integrity of cultural relics, historic sites and landscapes.

5. Entrance and exit 15 points

①The main architectural style of the entrance and exit has a foil effect on the main landscape in the area.

② There is a corresponding tourist gathering place at the entrance and exit, which is moderate in size and well managed.

6. The coordination of buildings, facilities and landscape in the area is 37 points

①The site selection does not damage the landscape

②The main building style is distinctive and the effect is outstanding .

③The style of each individual building in the area is consistent and coordinated.

④The appearance of the buildings in the area (shapes, colors, materials, etc.) should be coordinated with the landscape.

⑤The building volume in the area is moderate.

⑥ A corresponding buffer zone is formed around the building, and the viewing effect is good.

⑦The location of functional buildings should be concealed or the appearance should be beautified.

⑧Pipeline facilities, power transmission and communication lines in the area should all be hidden underground

⑨ The slogans and layout in the area pay attention to culture, artistry and coordination with the landscape.

⑩ Do not post, place or display small advertisements randomly, and the signs of commercial service facilities should not be too prominent.

○11 The settings, layout and appearance of various entertainment facilities and projects are reasonable

○12 Glass curtain walls, mosaic veneers, rolling shutter doors and windows, and simple iron sheds are not allowed to be used in the selection of materials for buildings and facilities. House etc.

7. Coordination between surrounding environment and landscape 13 points

① There is an isolation zone or buffer zone between tourist attractions and the surrounding environment.

②A beautiful skyline is formed around the tourist attraction.

8. Greening or beautification 14 points

① Various greening and beautification measures with good results

② There are relatively rich plant species.

③Has rare plants

④The green coverage rate reaches more than 80%.

9. 3 points for facilities and equipment using clean energy

It is prohibited to use facilities and equipment that cause serious damage to the environment (including the production of high noise or harmful gases, oil leakage and gas leakage) vehicles, ships, etc.).

10. Use environmentally friendly materials 3 points

Non-biodegradable disposable tableware is prohibited in the scenic area, and disposable plastic bags are prohibited in business stalls.

2. Detailed Rules 2: Landscape Quality Scoring Detailed Rules

Explanation:

1. This detailed rule is divided into two major evaluation items: resource element value and landscape market value. Nine evaluation factors, with a total score of 100 points. Among them, resource attractiveness is 65 points and market attractiveness is 35 points. Each evaluation factor is divided into four evaluation score levels.

2. During grade evaluation, the evaluation items and evaluation factors will be scored separately by the members of the evaluation team, and finally the arithmetic average will be used to obtain the total score.

3. The "basic type" in the "scale and abundance" evaluation factor refers to Appendix A on page 9 of "Tourism Resource Classification, Survey and Evaluation" (GB/T 18972-2003).

4. 5A tourist attractions must reach 90 points.

(1). Resource attractiveness 65 points

1. Ornamental and recreational value 25 points

The ornamental and recreational value is very high

2 , historical, cultural and scientific value 15 points

It has extremely high historical value, cultural value and scientific value at the same time, or one of the values ??has world significance.

3. The degree of rareness or peculiarity is 10 points

There are a large number of rare species, or the landscape is extremely strange, or there are world-class resource entities

4. Scale and abundance 10 points for degree

The resource entity is huge, or the number of basic types exceeds 40, or the resource entity density is excellent

5, and the integrity is 5 points

The resource entity is intact and maintains its original form and structure

(2). Market influence 35 points

1. Popularity 10 points

World famous

2. Reputation 10 points

It has an excellent reputation and is universally praised by more than 95% of tourists and most professionals.

3. Market radiation 10 points

Intercontinental remote tourists account for a certain proportion

4. Theme intensity 5 points

Clear themes, outstanding features, and strong originality

3. Rule 3: Rules for scoring tourists’ opinions

Explanation:

1. The quality level of tourist attractions is important to tourists The rating of opinions is based on tourists' overall satisfaction with the tourist attraction.

2. To examine the comprehensive satisfaction of tourists, we mainly refer to the scores in the "Tourist Scenic Area Tourist Opinion Questionnaire".

3. The "Tourist Scenic Area Visitor Opinion Questionnaire" will be distributed, recycled and counted directly to tourists by on-site assessment inspectors accompanied by scenic area employees.

4. In the quality grade assessment process, the scale of issuance of the "Tourist Scenic Area Tourist Opinion Questionnaire" should be based on the scale, scope and declaration level of the tourist attraction. Generally, 30 to 50 copies are distributed immediately, A method of instant recycling and final summary statistics. The recovery rate should not be less than 80%.

5. The "Tourist Scenic Area Tourist Opinion Questionnaire" should be distributed randomly. In principle, the distribution target should not be less than three tourist groups, and attention should be paid to the balance of tourists' gender, age, occupation, consumption level, etc.

6. Scoring method for tourists’ comprehensive satisfaction:

(1) The total score of tourists’ comprehensive satisfaction is 100 points.

(2) Scoring criteria:

①The overall impression is worth 20 points. Among them, very satisfied is 20 points, satisfied is 15 points, average is 10 points, and dissatisfied is 0 points.

② Each of the other 16 items is worth 5 points, totaling 80 points. In each item, very satisfied is scored as 5 points, satisfied as 3 points, average as 2 points, and dissatisfied as 0 points.

(3) Scoring method:

First calculate the arithmetic mean of all individual items in the "Tourist Attractions Tourist Opinion Questionnaire", and then calculate the arithmetic mean of these 17 individual items The sum total is used as the comprehensive score of this tourist opinion evaluation. If a single item is not filled in all questionnaires, the average of the other items (except the overall impression item) will be used to calculate the total score.

7. The minimum requirement for the comprehensive score of tourists’ opinions on the quality level of tourist attractions is

5A tourist attractions: 90 points