Guizhou: revitalizing idle and inefficient projects to enhance the competitiveness of tourism

Author: Wang Yan

In the past ten years, the Monkey Ear Tiankeng Scenic Area in Kaiyang County, Guiyang City, Guizhou Province has been unknown. In 218, a strategic cooperation company was introduced to invest more than 4 million yuan to build an extreme sports park, which combined extreme sports with mountains and rivers to create a number of extreme sports events, such as "Super Swing", which became the punching place of "online celebrity", attracting many tourists to experience. At the same time, the scenic spot has also become a supplier of extreme sports equipment products, and the construction order for outdoor projects has been scheduled for 223.

The revitalization and utilization of Monkey's Ear Tiankeng Scenic Area is a microcosm of Guizhou's efforts to revitalize idle and inefficient cultural tourism projects in recent years. In recent years, Guizhou has thoroughly implemented the new development concept and carried out the revitalization of inefficient cultural tourism projects according to local conditions, which has brought more and more "monkey-ear tiankeng" scenic spots to life.

Top-level promotion and strengthening guidance

The 14th Five-Year Plan for Culture and Tourism Development in Guizhou Province proposes to vigorously promote the existing scenic spots to increase scenic spots, optimize routes, enrich formats, update facilities, rectify the environment, improve services, increase benefits and comprehensively enhance the core competitiveness of tourism development on the basis of revitalizing idle and inefficient projects.

how to revitalize idle and inefficient cultural tourism projects? Li Bingjun, governor of Guizhou Province, clearly pointed out at the conference on promoting tourism industrialization in June 221 that it is necessary to adhere to the direction of marketization and adhere to the policy of classification, and it is difficult to deal with them one by one after the other.

people in the industry believe that the promotion of marketization is an effective way to revitalize idle projects. Specialized market entities can be introduced for operation and management, so as to rapidly improve the level of development, operation, marketing and internal management of scenic spots, and realize the sharing of risks and benefits.

At the same time, Guizhou proposes to take the problem as the guide, and conduct a comprehensive investigation on the situation of shutdown, closure and inefficient tourism projects in all parts of the province according to the principle of "continuation, transfer, lifting and closing", and establish a project list and rectification account; For projects that can be revitalized due to shutdown, can not be revitalized due to shutdown, can be revitalized due to shutdown, can not be revitalized due to shutdown, can be upgraded with low efficiency, and cannot be upgraded with low efficiency, as well as projects that involve the red line of eco-environmental protection or violate relevant laws and regulations, adhere to classified guidance, and promote the revitalization work in a safe and orderly manner; Establish a provincial-level joint supervision and guidance group, set up a special work class, concentrate on tackling key problems, and make key breakthroughs from point to area; Deepen the reform of tourism-related state-owned enterprises, promote the substantive reform and operation of tourism-related platform companies, and enhance the ability of sustainable development; Strengthen the supervision and management of the whole process of tourism-related projects, pay attention to the establishment of rules and regulations, and standardize the supervision and management of projects that have not started or just started construction.

the overall guidance of the top level has provided policy guidance for all parts of Guizhou province to actively promote the revitalization work. According to statistics, in 221 alone, the province classified and improved 23 accounts of idle and inefficient tourism projects, guiding all localities to formulate and implement revitalization and upgrading plans one by one; Solidly promote the revitalization and upgrading of the first batch of 5 idle and inefficient tourism projects, and clarify that 15 projects including Wujiang ancient village are provincial-level supervision projects and carry out revitalization work one by one.

Innovative measures according to local conditions

In Wujiangzhai International Tourism Resort, Bozhou District, Zunyi City, the spring flowers are blooming, the mist is gentle and the water is full of interest. During the Qingming holiday this year, the scenic spot launched local traditional snacks such as "Qingming Ba", as well as preferential measures such as cruise ships and accommodation, which attracted many tourists to visit.

however, this scenic spot was listed as an idle and inefficient tourism project in Guizhou province in July 221, which is a veritable "rotten end". Lu Guoping, executive manager of Wujiangzhai International Tourism Resort, said that thanks to the government's action to revitalize idle projects, the scenic spot has achieved "returning to life" in a short time. On February 1 this year, the renovated scenic spot opened for trial operation, receiving 56, tourists in six days and achieving a revenue of 5,111,5 yuan.

today, Wujiang village is adhering to the concept of "living", planning and building 12 blocks along the ecological landscape belt of Wujiang village, and is committed to creating the highlight of ecological civilization of villages in northern Guizhou with "residence, folk customs and people's food" and striving to become a new brand of tourism and holiday in Guizhou.

there are still many practices in Guizhou to actively revitalize inefficient cultural tourism projects.

since 221, Zunyi city has classified the list of revitalization into volumes, guided and assisted local governments to make disposal plans, attract investment, declare the use of funds, and strengthened supervision and inspection according to time nodes to ensure the implementation of various deployments. At present, idle and inefficient tourism projects such as the Tusi Town in Xiazhai, Hailongtun, Wujiang Ancient Village and Yunmendun Scenic Area have been revitalized.

Bijiang District of tongren city actively revitalizes rural idle tourism resources and stimulates new kinetic energy of rural revitalization through government guidance, farmers' voluntary participation and social participation. Xu Fei, director of the Bureau of Culture, Sports, Radio, Film and Television Tourism of Bijiang District, said that since 221, Bijiang has found out the idle and inefficient tourism resources at village level, built homestays, village history museums and educated youth farms, developed a series of products of "homesickness for Bijiang", and created rural tourism brands such as Yangtou Town and Wawu Township.

Introducing a capital-rich format

Entering Panjiang Cultural Park in Panzhou City, Liupanshui, a series of colorful and fresh cultural walls come into view, showing the feelings of "third line" construction everywhere from slogans to pictures, allowing many tourists to experience the "third line" construction in an immersive way here.

it is understood that panjiang cultural park was transformed from the original site of panjiang mining machinery co., ltd. Panzhou Municipal Party Committee and Municipal Government jointly invested nearly 2 million yuan with Panjiang Clean Coal Company, and * * * promoted the old industrial park to turn waste into treasure.

At the beginning of 222, Lu Yongzheng, member of the Standing Committee of Guizhou Provincial Party Committee and Minister of Propaganda Department of the Provincial Party Committee, came to investigate and affirmed the innovative practice of Panjiang Cultural Park. The park adopts the mode of renting for the society, and successfully introduces Oscar Electronic Theater, McCann Swimming Pool, Yuanzuo Pastry, Tea Bar, Western Restaurant, Wedding Photography Shop, Painting and Calligraphy, Makeup Training Institution, etc. At the same time, the park also integrates the historical culture of Panzhou and the "third line" cultural elements of Panjiang, continues the industrial context, revitalizes idle assets, excavates historical and cultural memories from industrial sites, and rejuvenates the park.

The idle factories and land in Duyun Economic Development Zone in Qiannan Buyi and Miao Autonomous Prefecture have also undergone earth-shaking changes. In recent years, the development zone government has raised funds from various sources to build a cultural and sports tourism industry cluster. Duyun Economic Development Zone has used idle land to build cultural tourism creative industrial park in Mengdu, film and television tourism town in Jusheng and other cultural and sports tourism projects, and successfully held large-scale activities such as the Temple Fair in Southwest Film Capital, the International Fans' Festival and the music festival in the town. A total of 65 film and TV drama shooting groups were introduced, and 78 film and television dramas such as The Untamed and Joy of Life were filmed here.

the introduction of social capital has become the key to revitalize idle and inefficient cultural tourism projects in various parts of Guizhou, effectively solving the problems of "where does the money come from, how to use it and how to manage it". At the 222 Guizhou Cultural and Tourism Work Conference, Guizhou proposed: strive for the annual contracted project investment of more than 9 billion yuan, with accumulated funds of more than 6 billion yuan; Actively strive for local government special bonds, provincial modern service industry special funds and other policy financial support; Optimize the library of key cultural and tourism projects, and complete tourism investment of more than 1 billion yuan in the whole year.

Li Fang, deputy director of the Department of Culture and Tourism of Guizhou Province, said that Guizhou will give full play to the role of cultural and tourism industry investment funds, promote the establishment and good use of special funds for tourism industrialization, attract more financial capital and social capital to invest in the tourism industry, and strive to promote the high-quality development of the tourism industry.