Haidilao marketing slogan

Recently, the news that Haidilao sued Xiao Fangniu and claimed millions of dollars broke out on the Internet, which instantly attracted the attention of many netizens. Haidilao is a hot pot brand founded in 1994. It mainly deals in Sichuan-style hot pot, and at the same time, it combines the characteristics of hot pots from all over the world, which is deeply loved by contemporary young people. Then why did Haidilao sue the calf?

I. Reasons for Haidilao suing Xiaofang Niu Some time ago, Xiaofang Niu used a propaganda slogan with the words Haidilao when promoting his store, and used the logo of Haidilao on its online platforms such as store decoration and official WeChat account. The color and typesetting overlap with Haidilao, so Haidilao sued Xiao Fang Cattle for infringing their trademark rights. Haidilao feels that small cattle herders use their heat to publicize and attract consumers. In this way, the reputations of the two sides are bound together, but through online evaluation, it is found that the service of grazing cattle is inconsistent with its propaganda, which seriously disrupts the market order.

Second, the harm of false advertising false advertising will damage the rights and personal interests of consumers, mislead consumers to buy goods, and cause property losses to consumers. In severe cases, it may also affect the life safety of consumers. False advertisements destroy the authenticity of advertisements and affect the positive effects brought by advertisements, which is not conducive to social development. False advertisements may also disrupt the economic order, which also hinders economic development and is not conducive to the healthy development of society. False advertising will also reduce the purchasing power of consumers, affect the country's fiscal revenue, and also cause a waste of public resources.

Third, the positive role of advertising can establish the brand image and improve consumers' trust in the brand. At the same time, advertising can also correctly guide consumers, promote consumer consumption, and bring revenue to the national finance. Advertising can also satisfy consumers' desire to buy, improve consumers' aesthetics and guide consumers' consumption concept. Advertising can also promote products, through which consumers can directly understand the products, thus making the products sell well.