What is VI design? What are the main aspects?

what is VI? To understand this problem, we must first understand what CI is! So what is CI?

specific components of CIS MI: mind identity BI: behavior recognition VI: visual recognition

what is cis?

CIS is the abbreviation of Corporate Identity System, which means corporate identity system. In 196s, Americans first put forward the concept of enterprise CI design. It is said that IBM of the United States is the pioneer in this field.

the main meaning of cis is to unify the design of corporate culture and business philosophy, and use the overall expression system (especially the visual expression system) to convey it to the internal and public of the enterprise, so that it can have a consistent sense of identity with the enterprise, so as to form a good corporate impression and ultimately promote the sales of products and services of the enterprise.

the significance of cis

internally, enterprises can form standardized design and unified management of their office systems, production systems, management systems, marketing, packaging, advertising and other publicity images through CI design, thus mobilizing the enthusiasm, sense of belonging and identity of each employee of the enterprise, so that all functional departments can carry out their duties and cooperate effectively.

Externally, the unique image of the enterprise is formed through the integrated symbol form, which is convenient for the public to identify and identify the corporate image and promote the promotion of the products or services of the enterprise.

Specific components of CIS

Japanese famous CI expert Yingli Yamada believes that CI includes the following two concepts:

First, CI is an activity in which corporate philosophy and corporate culture are clearly recognized;

second, CI is a tool to communicate corporate philosophy and corporate culture with signs and standard words.

in other words, the CI system is composed of MI (Mind Identity mind identity), BI (Behavior Identity) and VI (Visual Identity). Among the three major components of CIS, the core is MI, which is the highest decision-making level of the whole CIS, laying a theoretical foundation and code of conduct for the whole system and expressing it through BI and VI. All behavioral activities and visual design are centered around MI, and successful BI and VI are to accurately express the unique spirit of the enterprise.

MI: mind identity

corporate philosophy, which affects corporate decision-making, activities, systems, management, etc. internally, and corporate public image and advertising, etc. externally.

the so-called MI refers to the establishment of the enterprise's own business philosophy, and the overall planning and definition of the current and future business objectives, business ideas, business methods and marketing status.

the main contents of mi include

enterprise spirit, enterprise values, enterprise culture, enterprise creed, business philosophy, business policy, market positioning, industrial composition, organizational system, management principles, social responsibility and development planning.

BI: Behavior Identification

BI, which is placed in the middle level, directly reflects the individuality and particularity of enterprise ideas, and is a dynamic identification system formed by the unified planning of enterprise operation mode and the guidelines for enterprises to practice business ideas and create corporate culture. Including internal organization, management and education, external public relations, promotional activities, funding social cultural activities, etc. Through a series of practical activities, the spiritual essence of the enterprise concept will be extended to every corner of the enterprise, bringing together the great spiritual strength of employees.

BI includes the following contents

Internally: organizational system, management norms, behavior norms, cadre education, employee education, working environment, production equipment, welfare system, etc.

external: market research, public relations, marketing activities, circulation countermeasures, product research and development, public welfare and cultural activities, etc.

VI: visual recognition

VI: a complete and systematic visual expression system centered on signs, standard words and standard colors. Convert the above abstract concepts such as corporate philosophy, corporate culture, service content and corporate norms into concrete symbols to create a unique corporate image. In CI design, visual identification design has the most communication and appeal, and is most easily accepted by the public, which is of great significance.

VI system:

a. Basic elements system: such as enterprise name, enterprise logo, enterprise modeling, standard words, standard colors, symbolic patterns, propaganda slogans, etc.

B. application systems: product modeling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, exhibitions and printed publications, etc.

the main contents of a set of VI design:

I. Basic element system

A. Logo

B. Standard word

C. Standard color

D. Combination of logo and standard word.

II. Application system

A. Office supplies: envelopes, stationery, notes, etc.

B. External architectural environment of the enterprise: architectural modeling, company flag, corporate facade, corporate signboard, public signboard, road sign, advertising tower, neon advertisement, courtyard beautification, etc.

C. Internal building environment of the enterprise: signs of various departments, common signs, floor signs, corporate image signs, flags, billboards, POP advertisements, shelf signs, etc.

D. means of transportation: cars, vans, buses, trucks, tool carts, tankers, ships, planes, etc.

e. Clothing: manager's uniform, manager's uniform, employee's uniform, etiquette uniform, cultural shirt, tie, working cap, buttons, epaulettes, badge, etc.

F. Advertising media: TV advertisements, magazine advertisements, newspaper advertisements, online advertisements, street sign advertisements, poster advertisements, etc.

g. product packaging: paper box packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging and wrapping paper.

H. Official gifts: T-shirts, ties, tie clips, lighters, key cards, umbrellas, medals, gift bags, etc.

I. display: window display, exhibition display, shelf display, display display, etc.

J. Printed matter: company profile, commodity description, product profile, calendar, etc.

VI design content

1■ Business card design (Chinese style)

2■ Business card design (Western style)

3■ Business card design (Chinese and Western style)

4■ Letter paper (blank)

5■ Letter paper (horizontal stripes)

6■ Letter paper (grid Small)

1■ information kit (large, medium, Small)

11■ Design of fax paper header VI

12■ Note paper

13■ Various forms

14■ File folder

15■ Company-specific manuscript paper

16■ VIP card

17■ Guest card

18■ Pass < p. Face

23■ Label sticker for business

24■ Special envelope cover for aviation

26■ Special sea newspaper (folio, 4k long)

27 ■ trophy

28■ paper cup VI design

29■ file format

3■ office pen

31■ computer report

32■ message

33□ packaging paper VI design (monochrome)

34□ packaging paper VI design. 7■ handbag design

38□ adhesive tape

39□ packaging label

4□ packaging plastic tape

41□ packaging carton

42□ gift packaging bag

43■ company flag

44■ commemorative flag

45■ mode flag hanging

. Flag

5■ Table flag

51■ Brocade flag

52■ Reward flag

53■ Memorial flag

54■ Promotion flag

55■ Celebration flag

56□ Theme flag

57□ Other VI designs

58. ■ female administrative staff uniforms

62□ male production staff uniforms

63□ female production staff uniforms

64□ male store staff uniforms

65□ female store staff uniforms

66□ male display staff uniforms

67□ female display staff uniforms

68□ male service staff uniforms

66. Officer's uniform

71□ female public works staff uniform

72■ male security staff uniform

73■ female security staff uniform

74□ male cleaning staff uniform

75□ female cleaning staff uniform

76□ male chef staff uniform

77□ female chef staff uniform

78■ P>8■ sports jacket (second season)

81■ sports cap

82 ■ sports shoes

83■ badge

84■ tie

86■ scarf

87■ belt

88□ helmet. Umbrella)

92□ Other VI design

93■ Television advertising trademark style

94■ Newspaper advertising trademark style

95■ Magazine advertising trademark style

96■ Personnel advertising trademark style

97■ Company profile trademark style

98■ Product profile trademark style

99□ P>11□ brand style of business card (reply)

12□ brand style of poster

13 ■ brand style of pop/ POP design

14■ Slide brand style

15□ Other VI design

16■ Modeling signboard (indoor)

17■ Modeling signboard (outdoor)

18■ Straight signboard design

19■ Horizontal signboard design

11■ Site signboard VI. 113■ Building roof signboard

114■ Building floor signboard

115□ Riding downstairs signboard

116□ Riding floor cylindrical signboard

117□ Hanging signboard

118■ Canvas signboard

119■ Outdoor billboard (street sign advertisement)

12■ VI design of site fence

124■ Site slogan sticker

125■ Site street tree fence

126■ Site archway

127□ Other VI design

128■ Indoor indicator system

129■ Outdoor indicator system (public * * * Area)

13■ Symbolic indicator system

131■ Department signboard

132■ Total area kanban

133■ Regional kanban

134□ Other VI design

135■ Factory appearance ribbon

136■ Interior image wall

133. Wall design behind the desk

14■ Glass door ribbon design

141■ bulletin board

142■ step pad

143■ trash can

144■ ashtray

145■ indoor spirit slogan wall

146□ employee locker

147□ environmental color. □ flatbed

151■ traffic vehicle

152■ commercial vehicle

153□ van

154□ van

155□ station wagon

156■ passenger car

157■ motorcycle

158■ bicycle.

163□ Cement mixer

164□ Exhibition venue design

165□ Exhibition venue visit instructions

166□ Exhibition window design

167□ Display board VI design

168□ Stage design

169□ Spiritual fortress design

17□ Commodities. 173□ color planning

174□ dynamic planning

175□ other VI designs

176■ invitation card (envelope)

177■ birthday card (envelope)

178■ greeting card (envelope)

179■ thank you card (envelope).

183□ annual calendar

184□ monthly calendar

185□ calendar

186□ business journal

187□ paper

188□ pencil

189□ ballpoint pen

19□ penholder

191.