What brands are there in Guo Chao?

Guo Chao brands include Li Ning, Hua, Huili, Modern China Tea Shop, Taiping Bird and Anta.

Li Ning is a professional sports brand founded by Prince of gymnastics Li Ning on 1990. Li Ning Company has perfect brand marketing, R&D, design, manufacturing, distribution and sales capabilities, mainly engaged in professional and leisure sports shoes, clothing, equipment and accessories. A huge retail distribution network and supply chain management system have been established in China, and the number of e-commerce posts has been continuously increased to build an e-commerce ecosystem.

The mission of Li Ning brand is to use sports to ignite passion, inspire people's desire and strength to break through, devote themselves to the creation of professional sporting goods, and strive to make sports change their lives and pursue a higher level of breakthrough.

Brand development

Li Ning Company adopts a single brand, multi-category and multi-channel development strategy, focusing on the five core categories of basketball, running, fitness, badminton and sports life. Brands dig deep into the core competitiveness of products, continue to strengthen the professional sports attributes of brands, increase investment in sports technology research and development and product performance optimization, and strengthen product reputation. At the same time, actively display the creative brand image and accurately capture and refine the trend elements.

In addition to the core brand Li Ning, Li Ning also produces, develops, promotes, distributes and sells sports products of many other brands. Including double happiness table tennis products, AIGLE outdoor sporting goods, Danskin dance and yoga fashion fitness products, Kason badminton products.

Reference to the above content: Baidu Encyclopedia-Li Ning