Planning scheme of bank's Spring Festival gift-giving activities

Planning scheme of our bank's gift-giving activities for welcoming the Spring Festival in 2022.

In order to ensure the orderly and effective development of activities, it is usually necessary to make a complete activity plan in advance, which is actually a planning tool for related factors of activities. So what is an excellent activity plan? The following is the planning scheme of our gift-giving activities for the Spring Festival in 2022, which is for your reference only and I hope it will help you.

Planning scheme of the Spring Festival gift-giving bank 1 1. Activity time

New Year's red envelopes and citizen's paper money are converted into paper money. As the Spring Festival is approaching, in order to send out red envelopes wrapped with new tickets during the festival, the number of citizens who go to the bank to change new banknotes has increased significantly. Taking this opportunity, 30 days before the Spring Festival and 0/5 days after the Spring Festival will be used for activities promotion, customer card opening and customer service, and during this period, the staff of the branch will be trained, including details such as the use of online banking and mobile banking and matters needing attention. Focus on promoting the use of online banking and mobile banking for young customers, let them apply for rural commercial bank cards, and at the same time open online banking and mobile banking related services for young customers.

Second, the purpose and significance of the activity

The so-called peak season marketing refers to the marketing conducted by commercial banks in a specific period (such as Spring Festival, May Day, etc.). ), taking advantage of the relatively concentrated market financial resources, increase marketing efforts, so that its business can achieve extraordinary development in a short time, thus occupying a larger market share. As a business strategy of banking institutions at all levels, peak season marketing can play an important role in promoting the rapid growth of banking business.

We should cultivate a group of loyal customers after the peak season marketing. Most consumers' requirements for banks are better looking, faster and safer. Most consumers' requirements for banks are better looking, faster and safer. The most ideal way is to divert retail investors by constantly improving the related functions of ATM, online banking, especially mobile banking, so as to achieve the effect of efficient service. The most important thing is to constantly meet the needs of users, improve user satisfaction, and maintain user satisfaction and loyalty to rural commercial banks.

The key point is to continuously strengthen the functions of bank ATM, online banking and mobile banking to meet the growing needs of customers. First, ATM strengthens the security of related deposit and withdrawal services and withdrawals; Second, online banking focuses on strengthening the connection with relevant mainstream shopping websites. For example, if you use a rural commercial bank to pay online, you can't find a payment method, and you have to let customers rely on other banks, which is not conducive to cultivating customer service loyalty and dependence; Third, with the gradual popularization of smart phones, it is especially necessary to strengthen the publicity of mobile banking functions so that users can handle related businesses anytime and anywhere. At the same time, through this activity, users can know that mobile banking can transfer money and switch between fixed and current accounts, and gradually improve the relevant details of water, electricity and telephone charges in Chongqing, so that customer service can pay related fees through mobile phones without leaving home. Fourth, gradually improve the operation page of mobile banking, so that users can experience the quick entry service; Gradually improve the function that mobile banking can transfer money anytime and anywhere, not limited to the function that can't transfer money after 4: 30 pm, such as Alipay related functions, which can transfer money anytime and anywhere and will arrive soon; The fifth is to improve the mobile app software of Chongqing Rural Commercial Bank, and strengthen the publicity of mobile app of rural commercial bank to meet the relevant needs of users.

Third, the venue.

Relevant merchants in sub-branches, counties and townships, relevant departments of township governments, relevant personnel of district and county bureaus and institutions.

Fourth, the implementation plan

Use the door-to-door service such as "wrapping red envelopes for the New Year and citizens changing banknotes" to visit relevant merchants in towns and villages in districts and counties, relevant departments of township governments, and relevant personnel of government agencies and institutions in districts and counties to register customer information. Sub-branch staff hold "exchange money" and serve customers with the service mode of "exchange money", and carry appropriate publicity materials, including couplets, blessings, aprons, etc. And visit relevant personnel on the spot again to verify customer information and implement the specific situation of customers using rural commercial banks. For customers who have not yet used the rural commercial bank, we should focus on publicity and public relations, take advantage of the convenience and preferential handling fees of the rural commercial bank, and strive to visit relevant personnel with a rural commercial bank card.

Focus on promoting the convenience services of rural commercial banks, such as promoting the role and safety of online banking and mobile banking to young people, and focusing on related businesses. When opening a card, you must open a free trial SMS service for customers for one month to ensure that customers can see the changes in their accounts in real time. For young customers, it is necessary to open online banking and mobile banking for them, which is convenient for customers to transfer money and save money.

Provide free publicity services for relevant merchants in towns, relevant departments of town governments, financial departments of district and county bureaus and institutions, relevant heads of offices and relevant leaders. For township-related merchants, township-related government departments, district and county bureaus, institutions, etc. If rural commercial banks have not been taken as their main business, they can attract customers to our bank through publicity. Around the Spring Festival, the number of customers in the business hall of rural commercial banks is the largest, and the TV media publicity in the business hall has a good publicity effect. When marketing business households, you can recommend to customers that "doing business in our bank can help you do business promotion for free and bring you better benefits during holidays", so as to achieve the goal of win-win cooperation between the two parties from the perspective of considering the interests of customers.

Precautions in verb (abbreviation of verb) activities

Throughout recent years, the marketing model of banks in peak season is mostly single, which is nothing more than offering a large number of preferential services, profiting from transaction costs, socializing with customers, lacking innovation and not attracting customers enough; Second, there is no customer segmentation, and there is no good understanding of the real needs of customers, which is often counterproductive; Third, when selling products, it is not responsible for risk disclosure, misleading customers and inducing customers to buy other financial products with good reputation of banks.

In short, aiming at customer satisfaction, we should constantly improve the corresponding functions of rural commercial banks and improve service quality; Strive to meet the needs of customers with a realistic attitude and quality service, so as to cultivate another group of loyal customers of rural commercial banks after peak season marketing.

Planning scheme of sending gifts to welcome the Spring Festival by banks II. Send Spring Festival couplets at the end of xx.

Theme: From famous Spring Festival couplets, millions of red envelopes. Activity time: 20xx February 8-February 15.

Active object:

1, an old customer who has already made a deal in the previous period;

2. Pre-registered prospective customers;

3. Call the customer in the early stage;

4. Visit customers during the event.

Venue: xx Sales Department Activities:

This activity is mainly divided into: well-known writers write Spring Festival couplets on the spot, choose Spring Festival couplets according to customer needs, and send glutinous rice to old customers.

Activity flow:

Before 8: 00, all staff, get ready for the reception; 8 8: 10: 0 The on-site influence equipment of the sales department opens the foil atmosphere.

At 8: 30, famous artists began to write Spring Festival couplets on the spot (you can write a small part first and show it later, depending on the scene);

At 8: 30, the old customer glutinous rice began to register and distribute activities. Details: implementation plan of activities to maintain order on site? Do a good job in distributing and registering gifts (glutinous rice)? Do a good job in receiving new and old customers? With the help of the on-site atmosphere, grasp the new customer transaction.

Active materials:

Background board (combined with the activity site)? X-frame (preferential policy)? Rainbow gate (banner)? A set of audio equipment

Pen, ink, paper, inkstone, red paper for Spring Festival couplets, desk

Gifts: glutinous rice, Spring Festival couplets, handbags (project leaflets, playing cards, cartons)? Customer registration form, gift distribution registration form

Old sales offices spray cloth to promote Spring Festival couplets advertisements. Activity budget

Second, xxx rural outreach (tour) plan

A. Purpose of the activity

During the Spring Festival, a large number of potential buyers concentrated on returning home. In order to increase the incoming calls and visits of the project and promote the sales of the project.

B site

Distribution analysis of customers and calls/visits in the early stage of this project. Togtoh is the meeting point of every party. At the same time, street sweeping work will be carried out in township streets.

The selection of towns and villages is drawn up by the marketing department as the following five towns and villages: Changfen, Xunying, Gucheng, Liu He and Shuanggou.

There are four people in the county, sweeping the buildings in the whole city, sweeping the streets in different areas every day and making spot checks. Years ago, the bus station designated a single event, and two fixed people distributed leaflets at the bus station.

C, activity time

According to the township market situation, the time is tentatively set as follows:

Note: Before visiting villages and towns, it is necessary to make a field survey to determine the visiting place and apply for filing.

D, sweeping the floor in the county seat

Time: February10-February 15, and the whole part was swept in 6 days. Cost: 60 yuan per person per day-distributed at Donghe Bus Station in 80 yuan.

Time: February10-February 17, distributed every morning and afternoon to ensure that returnees know the situation at the first time.

Cost: 2 people, 60-80 yuan per person per day.

F. Event theme: Xiwan International pays 30,000 yuan down to let love go home.

G, publicity methods

1, live performance, performance+quiz;

2. Bee delivery order+street sweeping order in the market center;

3. On-site registration and consultation of property consultants.

H, activity content

1, live performance

2. Prize-winning Q&A (DM sheet will be issued before the activity, and simple questions will be asked according to the content of DM sheet)

3. On-site consultation of property consultants K, site and site layout

1, performance area: performance location and venue layout (determined by the activity company)

2. Consultation area: one consultation desk and two chairs; Handbag (including DM, paper painting and playing cards); Signature pen, customer information registration form, etc.

L, activity flow

M, gift

1, interactive gift: playing cards;

2. Question and answer gifts: playing cards and paper boxes;

N, on-site personnel arrangement:

Progress in the Preparatory Work of verb (abbreviation of verb)

The activity company, performance content, Yanzhen, various gifts, materials and booths are counted, confirmed and loaded the day before Yanzhen.

Third, live advertising.

Building A, No.8 and No.9 do wall advertisements with red background and yellow characters.

1: XX down payment of 30,000 yuan to let love go home, 8900000 theme.

2: XX, 3,990 yuan/sitting on the priceless waterfront.

Installation time: February 10

Contact the crane driver and hoist it with a crane.

Corner fence

In order to better show the project, the part of the corner wall that blocks the billboard is removed to show the role of the billboard more comprehensively, and three pieces are made into one piece.

Theme: LOGO

Living by the water does not dispute the welfare of mountains and lakes during the Spring Festival, and 200 yuan is reduced per square meter.

C. Banner 200

Theme: Xiwan International Pure Waterfront Sightseeing Room, the main town is around 200 yuan, and each floor will be lowered during the Spring Festival.

D the leaflet was printed on February 6th and arrived on the morning of the 9th. All leaflets numbered 10 have been put in place. Quantity: 50,000 copies.

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