How to do poster design well

1。 Creativity and good posters have nothing to do with beautiful visual effects. A good poster is more like a good idea to put on a beautiful coat. Start your creative draft with a pencil and avoid using computers or social networking sites as a starting point. Try to draw some visual effects under different ideas. When you finally decide your idea, you can start to visually display your picture idea or font. Using creativity to promote the expansion of visual elements. Doing so often gets twice the result with half the effort! 2. Try to stay away from computer work and thinking, and choose the best way to express your thoughts. 3. be different. If you want the public to notice your poster at a glance among the piles of posters, you have to get used to making it different. For example, bright colors, patterns or high contrast can make a work stand out. 4. Starting from the brand When you make a poster for a brand, deeply analyze the brand logo and try to understand the meaning and story behind the brand, and explore some elements that can be used in the poster layout. Incorporate the brand logo into the poster to make your poster look different. 5. Simplicity People are inundated with a lot of visual images every day, so you must make sure that your poster can attract others' attention at the first time. No one forces you to explain your own ideas to everyone. How to write the poster?

The requirements for poster design elements are as follows:

1, full visual impact, can be achieved through images and colors.

Color is the most sensitive thing for human vision. If the color of the home page is handled well, it can be icing on the cake and achieve twice the result with half the effort. The general application principle of color should be "overall coordination and local contrast", that is, the overall color effect of the homepage should be harmonious, and only local and small areas can have some strong color contrast.

2. The content expressed in the poster is concise, and the main appeal points are grasped.

In order to make people who come and go in a hurry leave a visual impression, in addition to large size, poster design should fully embody the principle of positioning design. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.

3, the content should not be too much, concise and clear, and the length should be short and pithy.

4, mainly pictures, supplemented by copywriting.

As far as posters are concerned, it includes commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography, realistic painting or comics with concrete artistic expression, leaving consumers with real and touching pictures and humorous feelings.

5. The theme font is eye-catching.

Fully embody the principle of positioning design. With distinctive trademarks, signs, titles and graphics.

Extended data:

First of all, it has characteristics.

1, advertising

The poster hopes that all sectors will participate. They are an advertisement. Some posters adopt artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted in places where people can easily see them. Its advertisements are extremely colorful.

2. Commerciality

Posters are pre-advertising and publicity of an activity, and their purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements often focus on commercial purposes. Of course, posters of academic reports are generally not commercialized.

Second, the use

1, advertising poster: it can be spread to the society, mainly to improve the visibility of enterprises or individuals.

2. Posters of modern society: a relatively common social phenomenon, which is accepted by most people and provides important information of modern life.

3, corporate posters: recognized by the corporate sector, he can use some ideas to control employees and cause thinking.

4. Cultural poster: The so-called culture is an indispensable thing in today's society. No matter how remote the corner is and how quiet the mountain forest is, there are posters of cultural stars.

5. Movie and TV drama posters: a common way of publicity. By understanding the characters and themes of film and television dramas, posters are made to achieve publicity effects.

Do you know how to design a poster?

First of all, this is a digression answer. When I saw the description of this problem, I felt that the theme was looking for a way to make the poster designed by the theme reach the level of a master. If so, I'm afraid I don't have the ability and qualification to "fit the topic". I wrote this answer out of admiration for a graphic design master. I have pondered over every poster of his for a long time.

The master is Kenya Hara.

Speaking of graphic design masters, Kenya Hara is my most admired person. I like Kenya Hara's design works very much. His design is simple but full of emotion. Whenever we talk about Kenya Hara's design concept, we always talk about "white", "touch" and "adaptability".

Although I have read a lot of Kenya Hara's design works and pondered over Kenya Hara's works, it took me a long time to turn these vague concepts into clear cognition. So in this answer, how to understand the master's design concept and how the master uses it in poster design? Let me talk about my own understanding. Let me talk about "How do masters design posters?" If there are any shortcomings in this article, I still hope Han Hai.

1. Restore the essence of color

Before knowing how masters design posters, I once thought about a question. There are many commercial posters in the street. They all use many high-profile colors, but they still can't attract us. On the contrary, Kenya Hara's posters leave a lot of blanks, but they can touch our nerves more. What is the reason?

Traditional color teaching tells us that color can convey emotions. For example, in the picture above, the text above describes what emotions white will convey, but if we stare at the white in the picture above, will we really feel the emotions described below? In fact, we know very well in our hearts that we can't feel any emotions at all.

This is because the colors we see are not what they used to be. If we restore the process of color conveying emotions in human psychology, we will find that colors have their own "carriers", for example, we will see "white clouds", "blue sky" and "green leaves" outside.

Among them, "cloud" is a white carrier, "sky" is a blue carrier and "leaf" is a green carrier. But the industry has stripped them from the original carrier and turned them into colors synthesized by coding, and these colors without carriers can't convey real emotions.

The emotions we can feel in modern posters are just redefined emotions, which turn colors into standardized industrial products, such as blue being defined as "melancholy", white being defined as "noble" and so on. ......

When we look up at the blue sky and white clouds, will we feel melancholy and noble feelings? When we talk about the emotions of color without a carrier, we have alienated people's most primitive emotions about color.

The essence of restoring color is to let the color return to the carrier. For example, look at pictures. The left and right sides are also white, which one will make you feel warmer and kinder? Our vision is more inclined to the "white" on the right, which can convey a warm and cordial feeling.

This is because we have re-injected color into the "carrier" (cloth), which we can roughly understand as a kind of texture. This texture is a very important visual element. When we feel the emotion conveyed by color in nature, it is the result of the interaction between color and texture.

Because we are touching the texture of cloth, the brain will feel warm and friendly, which is a kind of "touch knowledge" in memory, and finally convey emotional vision to our hearts through colors.

At this time, we will review Kenya Hara's design works. How does this master use "white" to convey rich emotions? See the figure below.

Look at a set of white cover designs.

Kenya Hara's design quoted in White Design is not white. It is the tolerance for feeling white that produces white. Therefore, we are not looking for white, but need to find a way to feel white.

Through the above works, we can feel that Kenya Hara's "white" color is not just a simple color. The master expressed different emotions through different textures. And what kind of carrier (texture) can white express its emotion is the "tolerance" of white. This is the difference between the master and us. Design not only conveys color, but more importantly, conveys the true feelings in color. Summarize this master's design concept: a simple color will convey different "tactile knowledge" under the performance of different textures, and different "tactile knowledge" will convey different emotions, which together constitute the "fusion" of rich colors.

2. Not just minimalism

When discussing these designs, many people think that this master's design is the embodiment of minimalism.

Personally, I think this is not only minimalism, but also very different from the mainstream minimalist design. Let me give you an example.

On the left is the original design work, and on the right is copied in a minimalist style. We flattened the main object to make it more minimalist, but in contrast, the feeling conveyed by the right design has disappeared. This is because minimalism only conveys a sense of form to us, just to meet the visual needs of human beings in today's complex information flow.

Kenya Hara's "minimalism" focuses our eyes on the essence of things again, conveying a kind of "natural" emotion. And this kind of emotion is expressed through the bright colors and delicate texture of the subject object, so once the "carrier" is gone, that kind of emotion will be lost.

Therefore, in the design of posters, while pursuing minimalism and transmitting information, have we ever wondered whether the transmission of posters can really convey emotions? Can you make your audience sing? This is the most important thing we have learned from this master:

"convey the sense of touch through vision, so that the viewer can really feel the emotion in the color"

Convey emotions in details

After reading the above design concept, how can we apply it to poster design? Besides restoring realistic and complex textures in color to convey emotions, is there any simpler way? Actually, there are many. Let me give you a very simple example.

Floresta Donuts Series Posters:

This is a doughnut brand in Japan, with the concept of pure nature and no additives. The picture above shows a series of posters. A poster designed with the concept of pure nature is definitely hoping to convey a pure natural feeling to the audience. We look at the color matching of this group of posters and extract their color models. It seems that it has nothing to do with "pure nature".

But this series of posters can still inspire very strong emotions, that kind of fresh and natural feeling. How is this done? If we look closely at this group of posters, we will find a very interesting detail. The color part of the poster is accompanied by this impurity. See the figure below.

And this impurity can be regarded as a kind of "dirty". We used to feel that the colors extracted from industrial society were very "clean" because of the lack of carriers. And this series of posters, with a texture similar to "dust", re-expressed the original "dirty" color.

The color of the poster takes this "dirty" as the carrier, and conveys the "natural" emotion in the color to the eyes of the viewer. This is the beauty of this series of posters. It is this simple detail that conveys the core feeling in the poster-"nature"

The answer is written here.

How to write the poster?

Poster is an art of information transmission and a popular propaganda tool. Poster design must have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics.

In schools, posters are often used for cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals, competitions and games. The general requirement of poster design is that people can see it at a glance.

Steps of poster design:

The first analysis:

1. What is the purpose of this poster?

2. Who is the target audience?

3. How did they accept it?

4. What about posters of other products in the same industry?

5. What is the embodiment strategy of this poster?

6, creative point?

7. Expression techniques?

8. How to combine with products?

Specific elements of poster design:

1, full visual impact, can be achieved through images and colors.

2. The content expressed in the poster is concise, and the main appeal points are grasped.

3, the content should not be too much

4, generally based on pictures, supplemented by copywriting.

5. The theme font is eye-catching.

Poster type

Posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters according to their different applications. Here, they are briefly introduced.

1. Commercial poster:

Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should match the product style and audience.

2. Cultural posters:

Cultural posters refer to the propaganda posters of various social entertainment activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way.

3. Movie poster:

Computer poster is a branch of poster. Movie posters mainly play the role of attracting the audience's attention and stimulating the box office income of movies, which is somewhat similar to drama posters and cultural posters.

4. Public service poster:

Social posters are ideological. This kind of poster has specific educational significance for the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting love and dedication, * * * and progress.

In-store poster design:

In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of in-store posters needs to consider the overall style, color and business content of the store, and strive to integrate with the environment.

Poster design for investment promotion:

Merchant posters usually aim at commercial publicity, and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time pay attention to highlighting the key points in the application of copywriting, not too fancy.

Exhibition poster design:

Exhibition posters are mainly used to promote exhibitions and are often distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect.

How to make posters?

Use the widest sketch paper, and then write the slogan, time and place in the text. Production steps 1. Find the central idea.

To think of the central theme of publicity, all designs are carried out around this theme.

2. Make a draft.

Draw the contents of the plan on the draft paper. You can design several schemes for yourself to choose from. 3. Set the main color.

Outline the general tone of the draft. Find your ideal color.

4. Adjust the structure.

The design should aim at highlighting the theme and adjust the overall structure of the poster.

5. Emphasize slogans.

In terms of structure and color, we should emphasize propaganda slogans and highlight propaganda ideas.