Buying a house is "not the right version"? Beijing introduced new regulations to ensure that hardcover rooms are "what you see is what you get"

In online shopping, buyers have experienced it more or less. The difference between "buyer show" and "seller show" is too big, which is called being cheated. Not only online shopping, but also under the pre-sale system, buyers often encounter a big difference between "buyer's show" and "seller's show", such as the difference between the model room and the actual delivery, "the goods are not in the right version" and "serious distribution reduction".

In response to the pain points reflected by buyers, on July 8, in order to continuously standardize the sales behavior of new commercial housing and effectively protect the legitimate rights and interests of buyers, the Beijing Municipal Commission of Housing and Urban-Rural Development issued "On Further Regulating the Sales Behavior of Commercial Housing (Draft for Comment)" (referred to as "Draft for Comment").

The draft for comments includes four parts: standardizing the setting of delivery model houses, standardizing the sales and promotion of commercial houses, implementing the house quality acceptance system before delivery, and compacting the main responsibility of development enterprises, and publicly soliciting opinions from the whole society. Among them, the "site open day" that set up the delivery model room and kept it until three months after the project delivery and carried out at least twice has a great influence.

Jaco, dean of the branch of Anjuke Real Estate Research Institute, said that in recent years, the renovated houses in some cities have often triggered owners' rights protection. One of the most important reasons is the difference between model rooms and actual delivery. Some housing enterprises often shirk their responsibilities under the pretext that "model houses are for reference only, subject to actual delivery". Beijing's exposure draft is to clarify this point, and list the decoration standards of the model houses, which can make the information more transparent and protect the rights and interests of buyers to the maximum extent.

Set up the delivery model room, "three consistency", and ensure "what you see is what you get"

In order to protect the rights and interests of property buyers, the exposure draft ensures the consistency of "buyers' show" and "sellers' show" from two aspects, namely, the "three consistences" and "authentic and well-founded" publicity materials among the models.

Under the pre-sale system of commercial housing, the model house is very important for buyers, and the intuitive experience of the model house often becomes an important basis for buyers to make decisions. However, when decorating the model room, the decoration scheme displayed by the developer is more advanced, and the brands of home appliances and doors used are also "high-end". However, in the actual delivery, buyers often find that the goods are not in the right version, and the distribution is seriously reduced.

In view of this situation, the "Draft for Comment" stipulates that enterprises should list the main materials and equipment in the pre-sale plan according to the decoration standards agreed in the transfer contract; Before the pre-sale of commercial housing, it should be delivered to the model room in accordance with the planning drawings and the pre-sale plan with clear huxing, area, standards and process settings, and the process model room should be arranged in the delivery model room.

Han Le, a senior real estate media person, said that most of the model houses we saw before were soft-packed, and most developers only made one kind, without distinguishing between delivered model houses and non-delivered model houses.

"Some developers over-exaggerate product marketing and evade the space area, function and decoration of the apartment itself through soft decoration." Guo, chief analyst of Heshuo, said.

Nowadays, the "Draft for Comment" forces developers to set up delivery model houses, which can reduce the problems of "wrong goods" and "serious distribution and lightening positions". The "Draft for Comment" puts forward "three consistences", that is, the decoration standard of the delivered model house should be consistent with the contents listed in the pre-sale plan, with the delivery standard agreed in the purchase contract, and with the actual delivery of the project, and no other decoration and fixed facilities other than the delivery standard should be added.

At the same time, the "Draft for Comment" requires developers not only to set up the delivery model room, but also to arrange the process model area in the delivery model room, and requires that "the delivery model room and process model area should be kept until three months after the project delivery". Among them, the process model area should display the construction technology and materials including but not limited to the living room, bedroom, kitchen, bathroom and other walls, floors and ceilings, and display the models, brands and materials of indoor equipment, pipes, doors and windows.

Han Le said that many times in the past, after the developer sold the house, the model house was demolished. However, the model house is reserved for three months after the project delivery, and the owner can compare the differences between the real house and the model house at any time when collecting the house, which is conducive to avoiding the developer's "tampering" in the model house.

In addition, Han Le believes that the setting of process model area is also very important. In the past, it was only a display of individual projects, which was not common. It is now mandatory to show the materials and techniques used in the decoration construction process, so as to play the role of "squeezing water" and ensure that the decoration is genuine.

Carrying out "on-site open day" is conducive to reducing conflicts and improving delivery quality.

In order to enable buyers to track the construction progress and quality standards of the purchased houses, the exposure draft makes it clear that under the premise of ensuring safety, enterprises should hold at least two "on-site open days" before the completion acceptance, organize buyers to enter the project site to understand the situation of the project site, and enterprises should repair, rectify and feedback the opinions or suggestions put forward by buyers. At the same time, it is encouraged to show the construction progress to buyers in real time through online video.

Han Le said that before the handover, the "site open day" was mostly operated by large enterprises or developers with good delivery quality, but many enterprises did not carry it out, mainly because they were worried that the owners would find fault at the site. Now, it is mandatory to communicate with the owners in a benign way before the delivery of the house. On the one hand, it can reduce the incentive conflict and safeguard rights after the delivery of the house. On the other hand, it can listen to the opinions of the owners and carry out maintenance and upgrading of the products in advance.

"It is a very good thing to force developers to conduct site open day activities through documents, which can improve the relationship between owners and developers and form a certain guide to the quality of final delivery." Han Le said.

In addition, in response to the problems of "less distribution" of fine decoration reflected by buyers, the Draft for Comment emphasizes that enterprises should organize buyers to inspect the quality of housing construction, and at the same time, they should also organize buyers to inspect the decoration quality standards listed in the pre-sale plan.

Industry: The new regulations can effectively improve the quality of buying houses and reduce the risk of being cheated.

In addition to the "what you see is what you get" between the model rooms, the "Draft for Comment" also regulates sales promotion to ensure that buyers "get what they hear".

For example, when developers make sales promotional materials such as exhibition boards, sand tables, loushu, atlas, APP software, etc., the contents displayed within the scope should be consistent with the contents permitted by the planning, and the proportion of buildings, structures, green landscapes and residential roads should be consistent with the general plan permitted by the planning; The exhibition content outside the project should be consistent with the status quo, and no construction content should be displayed.

In addition, the promotional materials of development projects should have written and video materials for future reference, including sales of exhibition boards, sand tables, architectural books, atlas, APP software, etc. For publicity and promotion on websites and online; Layout of delivery sample room and process sample area, etc.

"The retention of text and video materials is even more shocking. In the event of a dispute in the future, it can be judged from the video materials whether the developer has fulfilled the promise. " Han Le said.

Of course, for those who violate the regulations, the "Draft for Comment" also clarifies the provisions on rectification punishment, and the municipal and district housing and urban-rural construction authorities order the development enterprises to rectify within a time limit, and score points according to the Interim Measures for the Dynamic Supervision and Management of the Qualification of Real Estate Development Enterprises in Beijing. During the rectification period, the municipal and district housing and urban-rural construction departments will suspend the online signing of the project. Suspected of false advertising, handed over to the relevant departments for processing.

Guan Rongxue, an analyst at Zhuge Housing Search Data Research Center, said that on the whole, the exposure draft comprehensively and clearly regulated the sales behavior of new commercial housing and the corresponding responsibilities of the main body, which is good news for buyers and can effectively improve the quality of housing purchase and reduce the risk of being fooled. In addition, for the plots sold centrally this year, the building level of future projects after listing has also been guaranteed, further standardizing the sales behavior of housing enterprises.