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How about Ye Brothers Fruit Shop?

The difference between Ye and other competitors is that the price is higher. But correspondingly, the quality is much better than that of ordinary fruit shops, and there are many kinds of fruits.

Ye has also been implementing his own "willful retreat" clause: unconditional refund if it is not delicious; Unconditional refund if you buy expensive; Unconditional refund for poor service.

At present, Ye's is also slowly changing the management idea of fine fruits, and many cheap and promotional fruits have been added in the store. The main purpose is to attract customers to the store first. "If you can afford it, you can sell it, and if you are scarce, you can do it and serve customers in all directions."

A fruit shop where you can sit down.

Ye's Wen Yi Road Store has a business area of 450m2, with fresh fruit squeezing bar, exquisite fruit gift box display area, snack counter, fruit counter and rest area.

Juice bar

Fresh fruit cutting

Rest area

Sales of fresh-squeezed fruits account for 10%, and fresh-cut fruits will also be carried out on this production platform. Customers can see all the production processes, as well as the waiting area and dining area. Can make people sit down and enjoy the fruit slowly.

The proportion of snack food sales is also around 10%. These snack counters were specially set up years ago, mainly to boost sales during the New Year Festival. By June or so, it will be adjusted into a fruit counter according to demand.

There is also a fruit gift box exhibition area of about 20 square meters in the store, which mainly includes special fruits and boutique fruit basket gift boxes. In order to keep the freshness and appearance of fruits, the temperature in the exhibition area is kept at 65438 06℃, and the fruits are replaced every two days.

The price of high-quality fruit basket is 200-300. Of course, customers can also buy their own fruits and let the clerk pack them, and only charge for materials, not for packaging.

Yip's boutique fruit basket accounts for a large proportion of sales, especially on holidays. Many customers have formed the habit of going straight to the fruit basket as soon as they arrive at the store.