Be cautious when starting a business: what are the key issues to consider before starting a business?

A large number of people, no matter where they are, want to start their own businesses and be their own bosses. Especially in the current 996007 working hours, it takes a lot of energy to earn a meager salary, which promotes the idea of self-employed people and has the opportunity to control their own work. There are also many people who have no specific skills, can't find a good job, and want to start a business to earn money to support their families. Many Bao Ma students want to start a business in their spare time to earn some extra money and subsidies. Whatever the reason for this idea, it is important to understand that starting a business can't be achieved with a hot head. This requires careful consideration and preparation. So what do we need to consider? Before you start a business, whether you have done market research and whether you know that your business is what consumers want is very important to determine whether your products can be successfully sold and realized.

It is absolutely not easy to target consumers' preferences according to their own preferences, and everything must be proved by facts. I don't think you can sell all your things. For example, my friend, who has the resources of rattan chairs, thinks he can get cheap goods and make a profit, but the fact is that the demand for rattan chairs is not great now, and more and more people like Nordic contract chairs. When he started selling it on Meituan, he found that almost no one bought it and finally had to give up. Therefore, it is very important to conduct market research, understand the demand and make decisions according to objective facts.

Knowing who your customers are can help you choose products and make marketing plans. Is your goal a man or a woman? Is it an elderly person, an adult or a minor? Are your customers people who like to eat, play and learn? Do you want to use traffic to make money through cash, stable traffic and customer loyalty, or both? Different customers have different characteristics, different things attract them and take different measures. If sold to children, they can be loved and recognized by their parents. Sell to people who love learning and provide high-quality knowledge content; Selling to stable customers means maintaining customer relationships.

Any entrepreneurial project will have competitors. After determining the business location, it is necessary to investigate and study competitors in many aspects to understand their passenger flow, activity design, product price positioning and so on. So as to know yourself and your competitors and win every battle. Understanding competitors is not a matter of one or two days, but runs through the whole entrepreneurial process. From the beginning, you should know the positioning of your opponent, the points that attract guests, how to give full play to your own advantages to overcome them, and how to turn its essence into your own use; After that, we should know the opponent's dynamics in time, adjust the plan reasonably and remain vigilant.