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A relatively literary poster? Are there any good advertising copies for this niche tea brand?

How to design a literary poster? How to design a literary poster? Personally, I think there are a few techniques: 1. Blank space If you want to be both simple and artistic, the first thing that comes to mind is the traditional Chinese classical art creation technique - blank space. In artistic creation, in order to make the entire work's picture and composition more coordinated and exquisite, corresponding blanks are intentionally left to leave room for imagination. The spare part of the picture below is left blank to leave room for the reader's imagination, and the overall picture has a more breathable feel. Open UC Browser_Xie Chui Xie Ji 2. Add a little color to the partial color black and white picture, the picture is very visual, the black and white and color form a sharp contrast, not only will not feel abrupt, but the overall quiet black and white picture because of this The color makes it look more lively. Open UC Browser_Xie Chuiji Interpretation Plan 3. Cut out the picture; there are often some irrelevant background contents in the picture, and the background of these elements will largely affect the overall picture of the picture, so we can cut out the key contents of the picture. Cut out the image and then combine it into the theme of the picture. Open UC Browser_Xie Chui Interpretation Plan 4. Geometric shapes; combine pictures and geometric shapes that are consistent with the theme, and apply this feature to a unified layout to create a sense of unity. Open UC Browser_Xie Chui Mi Shi Ji 5. Shape Breaking; How to make boring pictures more vivid and eye-catching? Taking the picture above as an example, you might as well try to break the shape of the elements in the picture, break the original shape, and extend and expand beyond the picture to enhance the appeal. Open UC Browser_Xie Chui Ji Shi Ji 6. Full page; if the photo itself contains enough white space, or the contrast of the colors in a certain area is not much different, you can consider text layout based on the characteristics of the picture itself . Open UC Browser_Xie Chui Ji Shi Ji 7. Collage; Sometimes you can try to collage pictures from the same series. The size of the collage is best staggered to create a sense of integrity. Open UC Browser_xiechuijishiji 8. Layer mask; if the photo itself is a repeated picture with simple and single elements, and the photo is rich in color, you can try to add a mask layer to the picture to transform the picture. As a background, then add some text so the colors don't look too bright in the photo. Open UC Browser_Xie Chui Interpretation Plan 9. Repetition; if you want the picture to highlight the key information and the picture to be full of rhythm, you can try to arrange repeated graphics in the layout, and establish a hierarchy through size comparison, repeating different sizes Graphics can make the picture more lively and rhythmic. Open UC Browser_Xie Chui Ji Shi Ji 10. Bokeh The blurred background can give people a hazy feeling, which is very suitable for depicting the literary and artistic freshness of the lush years. The combination of clear text and blurred background is more prominent. It highlights the text and allows the audience to focus more on the text content. _Are there any good advertising copies for this niche tea brand?

Recently, a niche tea brand suddenly appeared in the advertising circle - Paipu. Baipu's cultural concept is to "redefine tea and life" to make young people fall in love with drinking tea. However, I was attracted by its copywriting, which is so literary and fresh. Next, let us take a look at the specific content of this series of literary posters:

Poster copy

1. When there are five hairy crabs left,

he It is proposed to throw away all the pieces and divide the remaining pieces equally.

Calm down. Boyfriend is not as warm as black tea.

2. You hold an umbrella when it rains, but he takes a taxi without an umbrella.

Calm down. Boyfriend is not as warm as black tea.

3. He said, "It turns out it's so hot." He had a high fever of 38.5℃

Calm down. Boyfriend is not as warm as black tea.

4. When you said it wasn’t cold, he took his coat back.

Calm down. Boyfriend is not as warm as black tea.

5. On that day of every month,

he would sigh to me, it is better to be a man.

Calm down. Boyfriend is not as warm as black tea.

6. He said: "Ah! If you lose weight, all the barbecue will be mine!"

Calm down. Boyfriend is not as warm as black tea.

Mobile website poster copy:

7. The more you drink, the more you like it

Xiaoqinggan from Xinhui First Line Tianma Producing Area

Brown Shan Gong Palace Cooked Pu

8. Girls’ Expectations

Yunnan Golden Edge Rose

Sweet and delicate flower tea

This series of tea copywriting , one sentence in the character poster directly hits the pain points of female customers, and can't help but make girls in the same situation scream. Parallel sentence patterns are also used in mobile website posters, such as "a little bit,..., a little bit,...", "I am red,..., I am red,..." It also enhances the momentum and impresses customers. This series of tea copywriting is positioned among young people and is in line with the tone of the target group. Therefore, when we write copy, we need to understand the target audience well so that the copy can be more communicative! Ye Xiaoyu is a copywriter, author of "New Media Copywriting Creation and Dissemination", WeChat public account: Ye Xiaoyu Paopaopao (talkto520) literary club poster. 1. The title of the slogan poster should have literary and artistic connotations. 2. I hope the poster layout can be special. . Sorry, please wait online. Okay, I don’t know who the original poster’s posters are mainly aimed at? There is also the meaning and purpose of the poster: for example, whether it is to promote the club or to promote some activities of the club. Suggested words that can be used: related to the three friends in the winter and the four gentlemen in the flowers; allusions or words in poems related to the great writers and poets in ancient times. Of course, if the literary club is more involved in foreign literature, it should look at relevant foreign materials, or perhaps do a "Chinese-Western merger." As for the layout of posters: Posters are not newspapers. Their main function is to attract attention. There should not be too many words, and the styles can be diverse: classical, hip-hop, magic... In short, it depends on the situation and cannot be drawn out of thin air.

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