Tianwang Animal Husbandry: Let the agricultural industry Internet be implemented in enterprises

Beijing Industrial Internet not only shoulders the important mission of rebuilding the trillion-level industrial clusters of the digital economy, but also shoulders the important task of promoting the integration and application of the digital economy and the real economy. To this end, the Beijing Software and Information Services Industry Association launched the Industrial Internet series in the "Digital Economy Application Scenarios-Case Study" column, aiming to vividly show how the digital economy can concretely reshape the industry's new situation and arouse people's understanding of the digital economy. , especially the perception that the industrial Internet changes production, life and production relations.

In this case, Tianwang Animal Husbandry has joined the pig big data platform and continued digital construction. With the pig farm as the center, it links the upstream and downstream pig industry links and provides 360-degree all-round ecological services. , breaking through corporate data barriers; through online management, department collaboration efficiency is improved, managers are more assured, and the company's goal of reducing costs and increasing efficiency is achieved.

Type of Industrial Internet: Agricultural Internet

Case provider: Beijing Rural Credit Digital Intelligence Technology Co., Ltd.

Sichuan Tianwang Animal Husbandry Co., Ltd. (referred to as Tianwang Animal Husbandry) ) is mainly engaged in the comprehensive agricultural industrialization development business integrating feed production, pig breeding, slaughtering (processing) and pork sales. With a registered capital of 30 million yuan, it has 5 branches and multiple meat food sales stores, and currently has 2,000 sows. In 2020, 40,000 pigs are planned to be slaughtered.

Transformation demands

Tianwang Animal Husbandry has been involved in the feed industry since its establishment in 1999. In 2015, it established a breeding and food branch with the purpose of laying out the entire industrial chain and opening up the pig breeding industry. upstream and downstream links to reduce costs and improve product quality.

To this end, Tianwang Animal Husbandry has continued to carry out digital construction since 2016. The main reasons are as follows:

First, digital transformation of enterprises is an inevitable trend. The current society has entered the stage of intelligent business civilization, and the competition among enterprises has transformed from the competition of single products to the competition of the industrial chain and then to the competition of the industrial chain and even the ecosystem. Digital competitiveness and ecological operation capabilities are the DNA of intelligent business civilization and the double helix of any new business competition. Use informatization as a means and customer as the center to build an enterprise digital platform to enhance digital competitiveness. Focus on collaboration among industry chain sectors to enhance industry chain collaboration capabilities, join the upstream and downstream of the industry, build an ecosystem, and enhance ecological operation capabilities. It has become a modernization and transformation trend for enterprises in the agriculture and animal husbandry industry.

Second, the epidemic has caused rapid industry transformation and upgrading. In August 2018, China reported African swine fever for the first time. After the outbreak, the state quickly issued relevant emergency documents, requiring provinces adjacent to the province where the swine fever epidemic occurred to suspend the inter-provincial transportation of pigs and temporarily close all pig trading markets in the province. Although pig farmers "discolor" when talking about the epidemic, many companies have not been affected by the epidemic on a large scale, thanks to the current disease prevention and control in China's pig industry and the progress of pig farm management. In this process, the industry has been vigorously reshuffled, changing the situation of small and scattered domestic pigs, eliminating some small-scale farms with less than 500 pigs and backward technology and management. The backward production capacity has been continuously withdrawn, and the scale is larger and the management is poor. Advanced breeding enterprises have seized the opportunity to expand production capacity. In order to reduce breeding costs and keep up with the pace of industry development, digital transformation and upgrading of enterprises has become an inevitable choice. Smart pig farming, big data and Internet technology have once again become hot topics in the industry.

Third, the demand for refined management forces enterprises to transform. After the African swine fever epidemic broke out, why did some breeding companies usher in development opportunities and expand production capacity, while others could only exit sadly? This is related to the size and management level of the enterprise. On the premise that there is no better way to control African swine fever, epidemic prevention and control is only crucial. For companies that have survived the epidemic, the need for refined management of breeding companies is forcing them to take the initiative to achieve digital transformation. The digital transformation of breeding enterprises is actually a revolution in management methods and efficiency.

Tianwang Animal Husbandry hopes to use digital construction to, on the one hand, use informatization as a means and be customer-centered to build an enterprise digital platform and enhance digital competitiveness; on the other hand, improve the operational capabilities of the entire industry chain, Focus on collaboration among industrial chain sectors to enhance the collaborative capabilities of the industrial chain.

Innovative application scenarios

In 2016, the pig farm of Sichuan Tianwang Animal Husbandry Co., Ltd. introduced an intelligent breeding platform to achieve real-time monitoring of the pig pen environment through an intelligent environmental control system. Monitoring, automatic alarm, automatic regulation, historical environment analysis, and functions such as electronic feeding and real-time weighing allow the person in charge of the farm to manage the farm more easily anytime and anywhere through a mobile phone, while reducing the operating cost of the farm. Economic benefits are significantly increased.

In 2018, Tianwang Animal Husbandry cooperated with Beijing Rural Credit Digital Intelligence Technology Co., Ltd. (referred to as Rural Credit Digital Intelligence) and joined the pig big data platform, which gave it the wings of digital take-off. Through this platform, Tianwang Animal Husbandry has realized the online sales of feed, rapid integration, intelligent office and real-time sharing of industry data, realized online business management, online transactions, online breeding and big data breeding, and improved corporate managers. efficiency and industrial synergy benefits.

Currently, Sichuan Tianwang Animal Husbandry Co., Ltd. is currently laying out the entire pig industry chain, in-depth cooperation with Rural Credit Digital Intelligence, pursuing the overall digital transformation of the entire industry chain, and is establishing the quality and safety of pork products. The traceability system strives to build a corporate brand so that consumers can truly eat assured meat.

Industrial Empowerment Value

The animal husbandry industry has huge data, scattered data sources, and the "information island" phenomenon of pig industry data is serious. Therefore, the information circulation of the pig breeding industry chain should be accelerated, and the traditional industry should be accelerated. The construction of big data platform and the development of intelligent breeding are the keys to industrial transformation and upgrading. For a single enterprise to meet the above requirements and promote the overall digital transformation of the entire industry chain, it must build an enterprise throughout the entire industry chain and control all aspects of the pig breeding industry, so as to achieve full data sharing and break the "information island."

Tianwang Animal Husbandry has achieved the following results through continuous digital transformation:

First, with the pig farm as the center, it links the upstream and downstream pig industry links, provides 360-degree all-round ecological services, and connects Reducing corporate data barriers.

Second, through online management, department collaboration efficiency is improved, allowing managers to feel more at ease and achieving the company's goal of reducing costs and increasing efficiency.

Users. Evaluation

Tianwang Animal Husbandry and Rongxin Digital Intelligence have cooperated. After joining the pig big data platform, they have gained the wings of digital take-off. Through this platform, the company has realized online sales of feed, rapid integration, and smart office. Real-time sharing of industry data, realizing online enterprise management, online transactions, online breeding and big data breeding, improving enterprise management efficiency and industrial synergy benefits

Sichuan Tianwang Animal Husbandry Co., Ltd. The company is currently laying out the entire pig industry chain and is in-depth cooperation with Rural Credit Internet. It is pursuing the overall digital transformation of the entire industry chain and is establishing a traceability system for pork product quality and safety, striving to build a corporate brand for consumption.

< p>——Zhang Chunlei, Chairman of Sichuan Tianwang Animal Husbandry Co., Ltd.