How to open a chilled meat shop, how to keep the meat fresh for a long time, and how to do a good job in publicity and marketing? . .

Cold meat is a product that meets international standards, and it is also a concept. Because the domestic feeding technology is different from that of foreign countries, foreign fresh meat itself does not have too many hormones, but only uses refrigeration preservation technology in sales. However, the domestic chilled meat is only interpreted from the cooling and preservation technology, and there are no relevant standards in feeding process, processing and transportation, so there are many market opportunities, and the market prospect is broad from the perspective of food safety and health. Because cold meat can be sold in large supermarkets, farmers' markets and specialty stores, its market capacity is huge, which makes various governors appear in succession to gain the dominant position in this market. At present, there are many enterprises entering the chilled meat market, the main feature of which is that the enterprises themselves are engaged in meat food processing and sales, and the food enterprises have not yet participated. Shuanghui Cold Meat: Gaowa Siqin, as a media advertisement, is aimed at families and main members who have high demands on life. Advertising slogan: Shuanghui cold meat is safe and secure. Shuanghui takes the strategic line of corporate brand, making China a leader in the meat industry. The total assets are more than 6 billion yuan, and the annual turnover of 400 chain stores reaches 2 billion yuan, accounting for about 1/7 of the group's turnover. The annual slaughter capacity is150,000 heads, and the meat output is10,000 tons. The enterprise has 3000 sets of modern processing equipment, 200 kinds of chilled meat and more than 600 kinds of meat products. Shuanghui chain stores implement the "five unifications" development model of "unified image, unified standard, unified service, unified distribution and unified management" and vigorously promote the brand management of cold meat. However, it is precisely. Shuanghui has opened the curtain of the cold meat market with its strong advertising brand power. Enterprise features: strong strength, strong channel strength and average public relations strength. Yurun cold meat: product positioning is convenient for food promotion: food industry is a moral industry. Cold meat advertisement: everything is just for your peace of mind, fresh and delicious. Health is accompanied by fresh standards. Ham advertisement: It is this Weiyurun that has made a breakthrough in low-temperature meat products, and its brand is in place, becoming the second child to be reckoned with in the industry. 100 kinds of cold meat, more than 700 kinds of deep-processed products (sausage, smoked sausage, bacon, luncheon meat, sausage, hanging stove barbecue). Sales channels include shops, supermarkets, convenience stores, high-end hotels and so on. The net assets are more than 8 billion yuan and there are 63 molecular companies. In 2005, the company was listed on the Hong Kong Stock Exchange, raising 200 million yuan. Enterprise characteristics: the basic skills of the enterprise are solid and steady, and the team is excellent. Henan Zhongpin chilled meat: American listed companies and chilled meat experts promote more product positioning publicity: Zhongpin people, China feelings, world outlook output: analysis of products in Eastern Europe, Hong Kong, Macao and Southeast Asia: competitors have different degrees of TV and print media publicity, and the brand is deeply rooted in people's hearts (brand value is high). Reasons: wide publicity coverage, good corporate image and reputation, good service quality, small price fluctuation, relatively stable sales quality, many kinds of meat, stable supply chain and direct delivery service to the terminal. Moreover, enterprises have done a lot of work for the promotion of cold meat. From June 5438 to1October 065438, 2005, multi-brand products were rated as BOCOG recommended products by the Ministry of Agriculture. Enterprise characteristics: enterprises attach importance to government power, lack of publicity of public welfare activities strategy, and the marketing power needs to be strengthened. Luo Jin chilled meat: the enterprise believes in the culture of winning by quality, people-oriented and excellent innovation. Luojin Meat Products Co., Ltd. was established in 1994, which is a comprehensive large-scale enterprise focusing on meat products production and processing. With total assets of 4 billion yuan, the company has production lines for slaughtering pigs and broilers and producing and processing meat products, which are mainly distributed in Shandong, Inner Mongolia, Hunan, Sichuan, Heilongjiang and other places. At present, the company has formed an annual production capacity of slaughtering and processing pigs100000 and broilers 45 million, with an annual output of nearly 2 million tons of meat and meat products. It is the largest pig slaughtering and processing and meat production base in China. The sales network is spread all over the country, with 42 sales offices, more than 2,600 specialty stores, more than 5,000 authorized dealers and more than 500,000 retailers. At the same time, the company has advanced electronic marketing system, all kinds of products can be queried online, ordered directly and delivered automatically. The company has trade branches or offices in Hong Kong, Singapore, Japan, Russia and other places, specializing in product export business. Cold meat advertisement: healthy, green and safe. In order to establish brand differentiation, Luo Jin takes "fresh meat" as his main appeal every day. Unfortunately, cold meat has become a conventional concept. It is difficult to attack competitors and establish USP (unique sales proposition of unique product naming). Enterprise features: simple, guaranteed by funds, early marketization, but insufficient brand building.