Comic slogan

Facing the users of Generation Z, Billie has adopted a series of marketing strategies to attract and retain the attention of this young group:

Orientation of secondary culture: Bi Li has been focusing on secondary culture, catering to Z generation's love and pursuit of secondary content such as animation, comics and games. There are many secondary related contents on the platform, which attracts many secondary culture lovers.

Barrage interactive experience: barrage function brings unique viewing experience to Z generation users. Users can send real-time comments and interactive information during video playback, which increases the interest and sociality. This barrage interactive experience is consistent with the preference of Generation Z for real-time interaction and social interaction.

User-generated content: Li Li encourages users to generate content, and provides self-made video platform and contribution function. This strategy stimulates the creativity and participation of Z generation users, enabling them to display their talents and creativity on the platform.

Diversified content ecosystem: Bi Li has built a diversified content ecosystem, covering animation, comics, games, music, movies and other fields. The platform has a variety of high-quality original and exclusive content, which meets the needs of Z generation users for diversified content.

Social and community effects: Li Li pays attention to social and community building, and has formed a huge user community on the platform. Users can interact, comment, share and so on, forming a close social connection. This social and community effect has increased the stickiness of users and word-of-mouth communication among users, attracting more Z-generation users to join in.

Brand cooperation and activity promotion: We will cooperate with brands to launch joint activities and offline activities. , and establish closer ties with Z generation users. By cooperating with brands in pop culture, movies, games and other fields, Bi Li Bi Li has expanded its influence and exposure.

Generally speaking, Billie has successfully attracted Z generation users and established her own brand image among this young group by emphasizing marketing strategies such as secondary cultural orientation, barrage interactive experience, user-generated content, diversified content ecosystem, social and community effects and brand cooperation.

This has also attracted many brands to carry out brand marketing, attracting the attention of Z generation users. Generally speaking, the strategy adopted is:

Understand the target audience: deeply understand the interests, needs and consumption habits of Z generation users, as well as their behaviors and preferences. In this way, we can better locate the brand content and communication mode and establish contact with them.

Create original content: create original, interesting and fascinating content on the beep, which is in line with the interests of Z generation users. You can show brand stories, product functions or theme content related to the target audience through animation, comics, short videos and games.

Emphasize user participation and interaction: users like to participate in interaction, so brands can encourage users to participate in various ways, such as commenting, barrage interaction, submitting challenges, etc. This kind of interaction can increase the stickiness of users, and at the same time improve brand exposure and word-of-mouth communication.

Use barrage and comment interaction: barrage and comment interaction are the characteristic functions of the platform, and brands can use this function to promote their brands. Brand information, slogans or comments related to video content can be inserted during video playback to attract users' attention and trigger discussion.

User-generated content cooperation: cooperate with the creators of user-generated content, * * * content related to brand building. You can cooperate with influential UP owners for brand cooperation promotion, joint activities or original content production to expand brand influence and reach more Z generation users.

Social Media Integration: Integrate brand marketing with other social media platforms, such as Weibo, WeChat and Tik Tok. Expand brand exposure and user coverage through cross-platform publicity.

Participate in hot activities and topics: pay attention to hot activities, topics and events on the mile, and conduct associated marketing with related content. Participate in discussions, publish relevant content, make relevant videos, etc. , and participate in and share topics of common concern to Z generation users.

It should be noted that the brand should maintain authenticity and interaction with users in the marketing process to avoid excessive commercialization and hard promotion. Only by establishing trust and * * * relationship with Z generation users and creating interesting and valuable content can we really attract their attention and attention.