What is the future of the disinfection industry?

Since the outbreak of the new coronavirus pneumonia, the government and major media have promoted the most publicity: not going out, not getting together, wearing masks, and washing hands frequently. Correspondingly, masks and hand sanitizers have been robbed by everyone. Hoarding and raising prices, many beauty companies suddenly rushed to make disinfectant products, hoping to recover some of their losses and make a profit during the epidemic.

During the epidemic, due to the inconvenience of purchasing, everyone will stock up on a certain amount of disinfectant and sterilizing hand sanitizer. This new coronavirus epidemic has enhanced everyone’s awareness of health and hygiene. According to relevant data, before the outbreak of the new type of pneumonia in 2019, the proportion of Chinese households using hand sanitizer was 28, and the penetration rate of hand sanitizer was still relatively low.

As the epidemic worsened and spread, after January 19, the daily sales of hand sanitizer soared from about 2.8 million to 31 million, about 11 times that of a year ago; according to Suning Data shows that after the epidemic fermented, sales of hand sanitizer surged by 2,315%.

I believe that the most common thing we do during the epidemic is to wash our hands. No matter whether we go out or not, we wash our hands every now and then at home, for fear that the virus will take advantage of us accidentally. The rapidly growing demand has led to a shortage of disinfectant hand sanitizers. Hand sanitizers from big brands and new brands on e-commerce platforms and micro-business platforms have all been sold out. For beauty companies that have been unable to do anything due to the epidemic, transformation is a must. Disinfectant products seem to be a life-saver.

However, the sequelae of frequent use of alcohol-containing sterilizing hand sanitizers are that the skin of the hands may develop symptoms such as allergies, redness, and roughness. At this time, hand cream becomes very important. Protect your hands during the epidemic. The sales of hand products will also increase accordingly, which is also an opportunity for beauty companies.

In fact, in addition to the sterilizing and antiseptic hand sanitizer of "Weixiaozhenghao", there is also the "Weizhuangzhunzi" hand sanitizer. This hand sanitizer is relatively mild and non-irritating, and has the same ingredients as facial cleanser. Very similar, it will cause less damage to the skin of the hands, but it may only be used for simple cleaning and has little effect on sterilization and disinfection.

Furthermore, laundry detergents with sterilizing and antiseptic properties have also been welcomed by everyone during the epidemic. Returning to work means you need to go out frequently. In sealed spaces such as subway bus elevators and other public places, it is inevitable that various bacteria will be stained on your clothes. After returning home, you need to wash your clothes in time to prevent contamination at home. Ordinary laundry The liquid can only be used for slight cleaning, but in special periods, products with stronger disinfection and sterilization effects are needed.

Although disinfection products showed substantial growth during the epidemic, will the growth continue for a long time after the epidemic? Can companies follow suit and enter the market with disinfectant products?

Since the SARS epidemic in 2003, coupled with China’s economic development and the improvement of people’s living standards, handwashing has indeed become a good habit for everyone. However, as people slowly forget about the SARS incident, among them Some people gradually stop using hand sanitizer to wash their hands and just rinse with water. Even if they use hand sanitizer to wash their hands, it is just ordinary daily cleaning. The use of alcohol-based hand sanitizer is relatively rare.

However, this black swan incident has indeed taught people an important health and safety lesson. The editor believes that disinfection products will remain highly popular for many years to come and will become a People’s new needs or long-term needs.

However, companies are not encouraged to see that disinfection products are selling well at this stage and blindly follow the trend. Since it is during the epidemic, traditional big brands such as Velox, Dettol, and Safeguard have been robbed. Out of stock and people's panic caused people to rush to buy other small and medium-sized brands, which turned into a prosperous scene. Once the epidemic is over and the market returns to normal and big brands have sufficient supplies of goods, these companies that have entered the market to disinfect products due to the epidemic will hoard a large amount of goods that cannot be sold. What should they do at this time?

Although there are many business opportunities during this epidemic, we hope that companies can keep an eye on consumer demand and subsequent development, conduct relevant market research, and do the right thing at the right opportunity. Things, so that one mistake will not lead to eternal regret.