Classic 1956, Hongtashan handsome?

Hongta Tobacco (Group) Co., Ltd. was founded in 1956, when it was a small tobacco redrying factory. 1959 was expanded and renamed as Yuxi Cigarette Factory, and 1995 was restructured into Yuxi Hongta Tobacco (Group) Co., Ltd. From obscurity to a modern multinational tobacco enterprise group that ranks among the top in the world, the development history of hongta group is an evolutionary history of China's national industry's reform and innovation, self-improvement and catching up with the world's advanced level. 1958, the first pack of "Hongtashan" cigarettes was born as a gift for the 10th anniversary of the National Day. After more than 20 years of hard work, in 1980s, Yuxi Cigarette Factory introduced modern cigarette equipment, took the tobacco field as the "first workshop" of the enterprise, and implemented the "three-in-one" management system, which entered a period of rapid development. 1988, the output of Yuxi cigarette factory exceeded one million boxes for the first time; 199 1 year, Hongtashan won the "National Excellent Gold Award"; 1996, the annual output of cigarettes jumped to 2183,000 cases, of which the sales volume of "Hongtashan" reached 895,800 cases; 1997 "hongtashan" was recognized as "China famous trademark" by the state administration for industry and commerce; From 1995 to 200 1, "Hongtashan" won the title of "China's most valuable brand" for seven consecutive years, so "Hongtashan" became "a flag of China's national industry". Since 2002, hongta group has implemented the strategy of "refocusing", adhered to the working idea of "focusing on the main business, improving quality and innovation, and enhancing the core competitiveness of enterprises", and promoted the continuous improvement of product quality with consumer-oriented and scientific and technological innovation. Hongtashan, Yuxi, Happy New Year, Ashima, Hongmei, Ambassador and Harmony. In recent years, hongta group has actively promoted the strategy of "big market, big enterprise and big brand", and promoted the joint reorganization of key industrial enterprises through brand integration and expansion:1The reorganization with Changchun Cigarette Factory in February 1999 was the first case of inter-provincial reorganization of China tobacco industry; In May 2003, it took control of Hongta Hainan Cigarette Co., Ltd.; June 5438+February 2003, Hongta Liaoning Tobacco Co., Ltd. was established; In September 2004, we realized the integration of production, supply and marketing with Chuxiong cigarette factory and Dali cigarette factory; In June 2008, Yunnan tobacco industry changed from 3 to 2, and Zhaotong Cigarette Factory joined hongta group. In the process of promoting the strategy of "big market, big enterprise and big brand", "Happy New Year", "Ashima", "State Guest" and "Meideng" withdrew from the market one after another after completing the mission of brand protection. In 2008, the total scale of Hongta brand exceeded 4 million boxes, and the group's core brands "Hongtashan" and "Yuxi" continued to develop strongly. At the same time, hongta group actively carried out exchanges and cooperation with internationally renowned tobacco companies to speed up the pace of opening up the international market. In July 2008, Laos Liaozhong Hongta Hao Yun Tobacco Co., Ltd. was established, which marked the transformation of hongta group's international development strategy from general trade to overseas entity management. Previously, hongta group had set up holding cigarette production enterprises in Hongkong and Laos, invested in China Europe International Company in Romania, cooperated with local cigarette factories in Vietnam by way of entrusted processing, and set up cigarette sales companies in Switzerland and Romania. At present, hongta group's cigarette brand export market has expanded to Hongkong, Macau, Southeast Asia, Europe, Africa, Australia, America and other major countries and regions. In addition to striving to be refined, stronger and bigger in the tobacco industry, hongta group has also successfully set foot in energy transportation, finance and insurance, medicine and light industry, etc., with 7 1 enterprise as the sole investor and holding company, and the accumulated foreign investment has reached 654,380+05 billion yuan. Over the past 50 years, hongta group has made many achievements in the construction of two civilizations. Cigarette brands including Hongtashan, Yuxi and Hongmei were awarded the titles of "China Famous Brand Product", "National Advanced Collective", "CCTV Labor Award in May", "Golden Horse Award for National Excellent Enterprise", "National Advanced Unit of Spiritual Civilization Construction", "China Most Influential Wealth Enterprise" and "Hongmei" by AQSIQ. Seize the time and strive to build a world-leading brand "is hongta group's inspirational oath at a new starting point after growing up. Today, in the face of fierce competition from big to big, from strong to strong, from fast to fast, Hongta firmly believes that only by standing higher can we see farther, and only by considering the society can we achieve greater development in the global economic competition. Hongtashan Classic 1956 (soft-packed) "Hongtashan Classic 1956" was launched by hongta group after upgrading the original packaging of Hongtashan in order to thank consumers for their support and love for the brand for half a century. "Hongtashan Classic 1956" brings you a brand-new consumption experience and value-added enjoyment with its pure and classic taste and the same price and package as always. This product is made of exquisite materials, which continues the consistent style and taste of Hongtashan. On the original packaging of Hongtashan, the hot stamping red front and back label graphics similar to "Hongtashan Classic 1956" were added to show the classic quality. The cigarette case is made of high whiteness paper, which is more exquisite and elegant. The cigarette case uses extended golden yellow filter paper, and the words "Hongtashan" are printed in Chinese and pinyin, which highlights solemnity in coordination. The red tower of the cigarette pack has a more three-dimensional effect.