What is the service tenet of Mobile?

In 2005, China Mobile adhered to the service concept of "communication starts from the heart", so that every customer complaint was answered and implemented.

The enterprise tenet of "pursuing customer satisfaction and service"

The service concept of "communication starts from the heart"

Strategic Focus of "Service and Business Leadership"

China Mobile

China Mobile's new commercial brand "He" is not only a literal translation of "He", but also an acronym for New Dream. Adhering to the concept of "realizing by your side", it is a perfect interpretation of China Mobile bringing the world's leading technology to consumers in the 4G era.

china mobile communications corporation cmcc

Synonym? China Mobile generally refers to the project of compiling and applying the popular science entry of "Popular Science China" of China Mobile Communications Group Company? Review.

The full name of CMCC is "China Mobile Communications Group Company", which is China Mobile Communications Group Company (referred to as "China Mobile") and was established on April 20th, 2000. It is a mobile communication operator based on GSM, TD-SCDMA and TD-LTE standard networks. China Mobile Communications Group Corporation is a state-owned backbone enterprise established on the basis of the overall divestiture of the original mobile communications assets of China Telecom according to the deployment and requirements of the state on the reform of the telecommunications system. It was officially listed on May 16, 2000. China Mobile Communications Group Co., Ltd. wholly owns China Mobile (Hong Kong) Group Co., Ltd., and China Mobile Co., Ltd. (hereinafter referred to as "listed company"), which is controlled by it, has set up wholly-owned subsidiaries in 365,438+0 provinces (autonomous regions and municipalities directly under the Central Government) and Hong Kong Special Administrative Region, and listed in Hong Kong and new york.

In addition to the original "M-Zone", "China Tour", "Global Connect", "Power 100" and "G3", China Mobile announced the 4G brand "Harmony! Harmony marks the official launch of China Mobile's 4G service, and its development slogan is: Mobile 4G, the international mainstream, one step ahead.

2065438+On July 20th, 2006, Fortune Global 500 was released, and China Mobile Communications Group Company ranked among Fortune Global 500. ?

In August of 20 16, China Mobile ranked 10 among the top 500 Chinese enterprises in 20 16. ?

In July of 20 17, China Mobile ranked 6th among the top 500 Chinese enterprises in 20 16.

20 17, 1 1, was selected as "Top 20 100 Innovative Enterprises in Chinese mainland".

Development history

1987 1 18 10 In October, the first analog cellular mobile phone system in Guangdong Province was built and put into commercial use.

1On March 26th, 994, the Mobile Communications Bureau of the Ministry of Posts and Telecommunications was established.

1995, the GSM digital telephone network was officially opened.

1996 Mobile phones roamed the whole country and began to provide international roaming services.

1July, 997 17, China Mobile's100000 mobile phone customer was born in Jiangsu.

1997101On October 22nd and 23rd, Guangdong Mobile Communications and Zhejiang Mobile Communications were injected into China Telecom (Hong Kong) Co., Ltd. (later renamed China Mobile (Hong Kong) Co., Ltd.) and listed in new york and Hong Kong respectively.

1999 At the end of April, according to the China Telecom Reorganization Plan approved by the State Council, mobile communication was separated.

On April 20th, 2000, China Mobile Communications Group was formally established.

At the end of 2000, the exchange capacity of China Mobile exceeded 1 100 million.

On February 20th, 20001year, Li Moufang, chief engineer of China Mobile Communication Company, won the "Outstanding Contribution Award of GSM Alliance" at the 6th Global GSM Annual Meeting held in Cannes.

On 2001September 14, China Mobile Guangzhou International Bureau successfully cut off the access network, which marked the official opening of China Mobile's first international communication import and export bureau.

65438+20021October 22-24, the working conference of China Mobile Communications Group was held, and the strategic focus of "leading in service and business" was put forward.

On March 5th, 2002, China Mobile Communications and Korean KTF Company formally signed a bilateral agreement on GSM-CDMA automatic roaming in Beijing, which realized the automatic roaming between GSM and CDMA.

On May 17, 2002, China Mobile took the lead in officially launching GPRS service nationwide. 165438+1October 18, China Mobile Communications and American AT & amp； T wireless company jointly announced the official opening of GPRS international roaming services of the two companies.

On May 20th, 2002, China Mobile Communication Service Team arrived in South Korea to provide GSM-CDMA roaming service for Korean mobile communication customers watching the World Cup in China. This is the first time that China Mobile has gone abroad to provide on-site mobile communication services.

On July 2 1 2004, China Mobile Communications Group Company officially became the mobile communication service partner of Beijing 2008 Olympic Games.

In 2004, the net assets of China Mobile Communications Group Company reached 23,365,438 million yuan, and the net profit reached 42,004 million yuan.

On June 5438+ 10, 2005, China Mobile Communications Group announced the acquisition of PEOPLES (China Resources Wanzhong Telephone), a Hong Kong mobile communications company, and now it has become a wholly-owned subsidiary and changed its name to China Mobile Wanzhong Telephone Co., Ltd.

On May 23, 2008, China Tietong Group Co., Ltd. merged into China Mobile Communications Group Co., Ltd. and became its wholly-owned subsidiary, maintaining relatively independent operation.

On February 25th, 2008, China Mobile released the corporate social responsibility report for 2007, implemented five major responsibility projects and pursued "harmonious growth".

On March 3rd, the signing ceremony of the strategic cooperation agreement between the Ministry of Railways and China Mobile.

On April 1 day, China Mobile opened the number 157 in eight cities across the country, and started the socialization test and commercial trial of TD-SCDMA.

On May 8th, China Mobile built the world's tallest mobile base station and business hall in Xizang Autonomous Region Everest Base Camp.

On May 23rd, China Mobile Communications Corporation announced its independent operation.

In September, China Mobile became the first company in Chinese mainland to be selected into the Dow Jones Sustainability Index. Being selected in this index means that China Mobile has become one of the leading enterprises in corporate social responsibility and sustainable development in the world.

On June 9th, 2007, China Mobile Communication released the first corporate responsibility report of information industry enterprises in China.

65438+1On October 22nd, China Mobile announced that it had signed an agreement with Millicom International Cellular S.A. to acquire 88.86% of the issued shares of Paktel Limited. This acquisition is a major breakthrough for China telecom operators to implement the "going out" strategy.

On February 14, China Mobile announced that it had successfully acquired the shares of Ba Courter held by Mirekan China Mobile Faith. This means that China Mobile Communications has officially entered the Pakistani telecommunications market and achieved a breakthrough in transnational operation.

In February, at the National Science and Technology Awards Conference, the project "Design and Development of Data Service Management Platform (DSMP)" of China Mobile Communication won the first prize of China Communication Science and Technology Progress in 2005 and the second prize of National Science and Technology Progress. This is another major breakthrough of China mobile communication technology innovation.

On April 12, the 2007 annual meeting of China Mobile Communication Strategic Decision Consultation was held in Beijing. Company leaders and 15 Chinese and foreign experts from the government, telecommunications industry, economic circles and legal circles gathered together to express their opinions and discuss major strategic issues such as "how to improve the company's soft power".

On July 26th, the closing price of China Mobile Limited, which is controlled by China Mobile Communications, reached HK$ 89.35 per share on the Hong Kong Stock Exchange, with a market value of HK$ 654.38+078.73 billion, making it the largest company in Hong Kong.

On August 1 1, China Mobile Communications officially became the "Partner of the 2007 Shanghai Special Summer Olympics".

On August 30th, China Mobile and China Radio International (CRI) held a press conference in Beijing, announcing that CRI mobile TV was officially launched on China mobile streaming media platform.

165438+1October13rd, the world's highest base station at an altitude of 6,500 meters on Mount Everest was opened, and the situation that mobile phones could not dial at the top of Mount Everest completely became history.

2015165438+127 October, China Mobile announced that its wholly-owned subsidiary, China Mobile Tietong, had signed an acquisition agreement with Tietong. China Mobile Tietong acquired the related target assets and business of Tietong for RMB 36,543.8+0.88 billion. According to the acquisition agreement, China Mobile Tietong will acquire part of Tietong's assets, business and related liabilities, and take over relevant employees. Among them, the acquired assets and businesses include about 99,000 picokilometers of national backbone network, about 1.822 million picokilometers of urban optical cable, about 247 1.000 of IPv4 address resources, 0/.81.04 of houses, 685 of land projects and fixed assets/kloc. In addition, CTT has about 47,000 employees with fixed-line operation experience. [5]?

20 17 12.25, China mobile announced that the company name was changed from "China Mobile Communications Group Company" to "China Mobile Communications Group Co., Ltd." and the English name was changed from "China Mobile Communications Group Company" to "China Mobile Communications Group Co., Ltd.".

corporate image

On September 28th, 20 13, China Mobile changed into a new LOGO designed by Zhengbang Brand Consulting Service Group. The new LOGO, shaped by new ties, not only continues the brand image assets of China Mobile, but also makes the whole image more concise, dynamic and interoperable, which opens the extension of Internet characteristics. Fashionable, friendly and intelligent light blue has replaced the strong and cold color feeling in the past, and the faint green vitality has injected innovative vitality and social responsibility brand association into the enterprise. Adhering to the core values of "responsibility and excellence", the new logo embodies the strategic vision of "moving to change life", strengthens the value commitment of China Mobile as a corporate citizen to the country and society, and weakens the communication with consumers in terms of functional benefits and experience.

Change "China Mobile Communication" to "China Mobile" and delete the word "communication" in order to break the limited cognition of "China Mobile is engaged in telephone communication" and dilute the industrial attribute of "communication" of China Mobile. Changing "China Mobile" to "China Mobile" and changing uppercase letters to lowercase letters not only improves readability, but also brings vividness and friendliness to the brand image of China Mobile.