How to write public service announcements in Chinese

Question 1: Interesting language - homophonic public service advertisement 1. Wrigley chewing gum, one arrow is still in love with one arrow (Wrigley chewing gum slogan)? 2. Riding has endless fun (a certain motorcycle slogan)? 3. 1 Amazingly obvious (an advertising slogan for a certain eye disease treatment device)? 4. Amazing clothing name (an advertising slogan for a certain clothing)? 5. Don’t come without a stomach (an advertising slogan for a certain stomach medicine)? 6. Be proud of drinking (an advertising slogan for a certain drink)? 7. Wine from heaven and earth (a slogan for a certain alcoholic beverage)? 8. Eat the whole food and enjoy it deliciously (a slogan for a certain hotel)? 9. Cough without delay (a slogan for a certain cough medicine)? 10. A leisurely wife and loving mother (a slogan for a certain washing machine)

Question 2: How to write an essay on the Chinese language I learned in advertising 1. I didn’t write it wrong intentionally (typos in quotation marks)

1. At the entrance of the hotel: "Copy" Rice

2. In front of a car repair shop: tire repair "flush"

3. In front of a retail store: sold "other"

4. In front of a furniture store : home "all"

5. The entrance of the decoration store: decoration "huang"

6. Lost property advertisement: the "enlightenment" of the lost property

7. The entrance of the installation company : "Press" to install

8. At the entrance of the car wash shop: Wash the car with "wax"

9. At the entrance of the hotel: "He" rice

10. Fruit shop Door: "Bo" radish

11. Restaurant menu: Chicken "Dan"

12. Hardware store sign: "扦" stand

13. Sporting goods Store sign: "Lan" ball

14. Fast food restaurant entrance: "Tank"

15. Farmer's market sign: "Tomato" eggplant

16 , Parking lot sign: "Ding" car charges

17. Strict crackdown propaganda slogan: Strict "li" crackdown

18. An airport banner: "Young"

19. A certain traffic slogan: Overloading and overloading are "almost" harmful

20. A certain canteen's menu: Fish "Garden"

2. Deliberately written incorrectly (quotation marks Typos in the middle)

1. Drug advertisements: "Cough" cannot be delayed

2. Mountain bike advertisements: "Riding" is endless fun

3. Supplement advertisements : "Turtle" arrived safe and sound

4. Glasses advertisement: A "brightness" is astonishing

5. Mosquito repellent advertisement: No "mosquitoes" silently

6 , Scotch tape advertising: There is no substitute for "tape"

7. Internet cafe advertising: Love is deep when the "Internet" is there

8. Piano advertising: "Piano" has a special liking, and the first sight Bell "Qin"

9. Water heater advertisement: "Bath" as you like

10. Air conditioner advertisement: No "sweat" in life

11. Clothing store advertisement : "Clothes and hats" are used to select people

12. A laundry advertisement: "Clothes and clothes" are not given up

13. A real estate company's advertisement: Thousands of "rooms" are prepared

14. A certain cake advertisement: "cake" rises step by step

15. Stomach medicine advertisement: one "no" to "stomach"

16. Horse racing advertisement: Le In "riding"

17. Electric iron advertisement: Bai "Yi" Baishun

18. Fast food restaurant advertisement: "Burning" is better

19 , washing machine advertisement: "leisure" wife and loving mother

20. hat company advertisement: choosing people with "hat"

21. stone disease treatment advertisement: big "stone" turns into small, small "Stone" turned into stone

22. Printer advertisement: One "click" is worse than a hundred stories

23. Paint advertisement: The paint of lust

24. Refrigerator advertisement : Refrigeration Fresh

25. Advertisement for hemorrhoids medicine: No worries if you have hemorrhoids

26. Garden Public

Apartment advertisement: live in peace with your apartment

27. Dancing machine advertisement: dance when you hear the word "machine"

28. Seafood advertisement: take the lead in "freshness"

29 , Oral clinic advertisements: "Quick treatment" of the population

30. Gift shop advertisements: "Etiquette" is a given

Furniture stores label advertisements as "furniture"

A restaurant’s signboard said “Thirteen is too full”

A real estate advertisement’s “Bury the Rich on All Sides” is very conspicuous

A medical merchant advertised “Don’t stay here” Advertising slogans with similar homophonic meanings

The word "stop" is written as "仃", fast food is written as the upper left part of the word meal, eggs are written as "Chicken Dan", and various beers are written as "various beers"

-- China's top ten failed advertising slogans in 2002

1. The man whose Qi brand suits make women's hearts flutter

2. Give melatonin as a gift

3. Jiuxin Diteting Soap: Look, you have infected your daughter with mites

4. The beautiful girl in the sky smiles at the wind and clouds

5. When hair falls in love The fertilizer is surprisingly good

6. Danuo Day and Night Films are your new choice

7. Jordan Chan's Red Star Erke Shoes

8. Come and go for a drink Zhijiang

9. Zhang Weijian's The Happy Man

10. Star Shu's Stomach How Are You?

I went out to buy some small things yesterday and listened from a distance The loudspeaker of a promotional truck was repeating something. As the car got closer, I suddenly realized that it was an advertising car. The billboard clearly said: Shanghai-Hangzhou Woolen Sweaters are on sale, and it said in particularly eye-catching fonts and colors, "Demolish houses and sell tiles to collect tolls." I laughed out loud without being surprised!

To be honest, my country's advertising industry has made great progress since the reform and opening up, especially in recent years, and there are many memorable advertising masterpieces in various media. But what I saw yesterday is not an isolated phenomenon. It’s not uncommon to see inferior advertising slogans such as “low prices”, “bloodletting without pain” and “earth-shaking sales”.

This at least illustrates several problems: first, the advertising practitioners are mixed, second, they are deliberately exaggerating and lacking integrity, and third, they are impetuous. I hope lame advertisements such as "Tear down houses and sell tiles to raise travel expenses" will disappear soon.

Store plaques and store names are symbols for customers to remember the features of the store. Nowadays, shops are blooming all over the island city, and people are paying more and more attention to "visual impact". Various personalized store names have become the first choice for merchants to create attractive selling points...gt;gt;

Question 3: Is there anyone who is good at Chinese language who can help me write an unofficial slogan? Please follow your heart and show your true self.

Question 4: How to write a Chinese language newspaper advertisement? With retribution in hand, wonderful learning and life are available every day. Or if you have a Chinese language newspaper in hand, you don’t have to worry about your parents being away.

Question 5: The Chinese teacher asked me to write an advertising slogan, how to write it? It depends on what the advertisement is about. If the teacher just asked to find some ready-made advertising slogans, this would be:

I hope you will be with me for a long time, and I will be with you forever

Question 6: Write an advertisement in Chinese. Write an advertisement for a classmate named Qia, and recommend it to his classmates to read? How to write advertising slogans? I heard that you will get it in the exam!

Question 7: How to write an advertising slogan in Chinese? Advertising slogans are a concentrated expression of advertising strategic thinking. It is not easy to fully and accurately reflect advertising positioning, advertising theme, and advertising image in one sentence. In this sense, It is said that the creation of advertising slogans is more difficult than writing advertising titles. There are many ways to express advertising titles: they can be direct or indirect; they can be positive or negative. However, the advertising slogan must be written from the front, which must not only express the advertising strategic thoughts completely and accurately, but also have a distinctive style.

Therefore, advertisers should spend great efforts in writing slogans to meet the following requirements:

(1) Novel, unique and distinctive

To most audiences For example, we are exposed to countless advertising slogans accidentally and intentionally every day. Because almost every company or product is inseparable from advertising slogans. If the slogan is plain and similar to the slogans of other products, it will not be attractive and unforgettable. Some advertising slogans have no distinctive features, and they use or even plagiarize other people's ideas and statements. For example, "If you want to learn foreign languages, look for Feiyu" (the slogan of Feiyu typewriter); "If you want to travel, look for Chunqiu" (the slogan of Chunqiu Travel Agency). This kind of advertising slogan "×××, find ××" has so many users that it gives people a feeling that it is the same thing, and it is difficult to play its due role. Therefore, it is crucial to work hard to create a unique and distinctive advertising slogan. For example, the same slogans are used for coffee: "McGee's coffee, the love is stronger and the taste is stronger" (McGee's coffee slogan); "The king of coffee, the only one is Mocha" (Mocha coffee slogan); "It tastes great" ( Nestlé coffee advertising slogan). Each of the three coffee slogans has its own characteristics. "Mai's" gives the coffee a humanized color, "Mocha" highlights its outstanding quality, and "Nestle" emphasizes its good taste. The three slogans are created by hand from different angles. An impressive advertising slogan.

(2) Short and powerful, easy to read and easy to remember

Because advertising slogans are essentially slogans, they need to be used repeatedly over a long period of time. If the sentence is too long, it will It is not conducive for the audience to remember the content promoted by the advertisement. Because of this, J "Unlike the title, which can have a two-line title or a three-line title, it can only be a sentence. To ensure that the slogan is short and powerful. The so-called "easy to read and easy to remember" means that when creating an advertisement slogan, you must use The rhythm of Chinese is consistent and rhyming, the rhythm is bright, the words are sonorous, and it is catchy to read. For example, the slogan of "Meida" curtains is "One curtain, one scene, two words "one", one in front and one in front. Finally, the cadence is combined with the rhyme of "jing" and "qing", so it is pleasant to the ear and unforgettable. There are also such things as: "Yingduo Yingduo, eat more" (Yingduo instant noodles advertising slogan). ), "Kongfu's wine makes people miss home" (the advertising slogan of Kong's home wine), "white cats are used for washing, and Fa'ao is used for shampooing" (the advertising slogan of Fa'ao shampoo). The number of words in the second half is the same, and the emphasis is on rhyme. It has a strong sense of rhythm and is catchy to the ear. The clean slogan also helps the audience to remember the slogan, thus making the image of the company or product stick in people's hearts.

( 3) Single and clear, positive publicity

Single means that the writing of advertising slogans must choose one appeal point to promote the product, and cannot include more aspects of content-it must be clear enough to say this and that. It means that advertising slogans should not be subtle or suspenseful, nor seek "deep meaning", because only advertising slogans with clear meanings can make the brand of a company or product leave a distinct impression on the audience, and only then can the advertising slogan become the "brand of the product or company". "Word logo" or "unique vocabulary". The following advertising slogans are like this:

Customer first, dedicated service (China Telecom advertising slogan) Fukang, a reliable friend (Fukang Car advertising slogan) The former focuses on The two slogans express the industry's service concept and service attitude; the latter expresses the reliable quality and credibility of Fukang Cars in humanized language. The meaning of the two slogans is clear and clear, and the publicity effect is good.

As a kind of slogan propaganda, advertising slogans should also be promoted from the front, rather than from the negative or side, because it is often not easy to create a clear and powerful corporate image and product image when promoting from the negative side. The impression given to the audience is often not direct or strong. In this regard, the slogan and the title of the advertisement are completely different.

(4) Distinctive image and strong appeal

Advertisement. Language writing must have characteristics, one of which is that the image of the product or company must be clear and can encourage the audience to emotionally recognize it, yearn for it, and take action to purchase it. This is what advertising slogans should do. For example:

In fact, men are more...gt;gt;