What is the symbol of Anta?

"Anta" is translated as "Mother of the Earth" in Greek.

It shows an incomparably broad mind and dedication to the world and mankind. Greece is the birthplace of the Olympic Games. "Anta" refers to the Olympic spirit and product sportiness pursued by its brand, which covers Anta culture, soul and modern sports spirit. Anta's logo, which combines Chinese and English, shows internationalization, nationalization and specialization.

Anta Sporting Goods Co., Ltd. is a China? Sports equipment? Multinational company, headquartered in Jinjiang. As of 20 19, it is the third largest sportswear company in the world.

Founded in 1994, its business involves designing, developing, manufacturing and marketing products named after its own brand, including sportswear, footwear, clothing and accessories. After the acquisition of Amer Sports, the company has 25 sub-brands, including Arc‘teryx.

Extended data:

Scientific research strength

As early as 2005, Anta set up the first enterprise technology center recognized by the state in China's sporting goods industry. In order to make a pair of sports shoes suitable for China's feet, tens of thousands of data on China's feet were collected irregularly.

Today, its R&D expenses have increased from 65,438+0% of the initial sales cost to 5.8%. The design team comes from all over the world, and has set up R&D centers in the United States, Japan and South Korea, applying for dozens of independent research and development patents every year. Self-developed elastic glue, easy bending, energy ring, flying weaving technology and other scientific and technological achievements have also become the most popular products for consumers.

Anta Sports has set up R&D centers in many places in the United States, Japan, South Korea and China. As of July 20 18, about 25% of the company's senior executives have working experience in multinational enterprises, and there are more than 100 foreign designers.

References:

The meaning of Anta official website logo

Baidu encyclopedia-Anta