How to promote drainage in cake shop

The ways to promote drainage in cake shops include POP advertisements, leaflets and online publicity.

1, using POP advertising

That is, in-store advertising is divided into three forms: storefront advertising, window display and price list. It is recommended to do a good job of window display and price list when opening a store.

The window display of cakes needs to be very particular, the overall color matching should be harmonious, the display elements should not be too many, and the goods should be placed in a patchwork way. This can be continuously optimized by slowly adjusting it until it feels comfortable.

Step 2 use leaflets

The design of leaflets should pay attention to the following two points: first, the publicity content should not be too much, and it is best to see the key points at a glance (cake characteristics, marketing activities); The second is that the color of the page should not be too bright. Too many colors tend to blur the key points and make people feel tired.

3. Use online publicity

After entering the internet society, everyone can't live without mobile phones, and naturally they can't live without the internet. If we only pay attention to offline promotion and ignore online promotion, we will definitely lose a large number of young customers. Generally speaking, online publicity mainly includes graphic promotion and video promotion from various media platforms, community promotion and circle of friends promotion.

How to make a good cake shop;

1, shout out the voice of the brand. A good brand needs advertising. In modern society, a good brand is always called out through promotion, and there are various channels for promotion, including traditional channels such as TV advertisements, newspaper and magazine advertisements, radio advertisements, and modern Internet promotion channels. Through these channels, more people can know their cake brands and get more customers.

2. Add safety and quality information to the cake brand. As a daily food, people pay special attention to the safety and quality of cakes. In today's era when there are a large number of fake and shoddy products, when promoting its own brand, cake shops also show customers the safety information of the brand, including making materials, making processes, making methods and other information, which can dispel customers' concerns and make its own cake brand more easily recognized.