What should I pay attention to when making the front and back of business cards?

What is design? Generally speaking, it's like handing out business cards. On the one hand, let the other party know us, on the other hand, the business card should be beautiful and generous. Basically, the birth of practical and beautiful business cards is design; However, what is the motivation of design? Of course, it is for the needs, business needs and communication needs. This phenomenon is just like human beings need light. Secondly, candles and electric lights were invented. Therefore, design can be explained by invention. If we look at design from the perspective of invention, designers are scientists, racking their brains, unless it is to create human civilization. Therefore, if we first establish such a complete and sound design concept and then engage in commercial design, we will be able to pass various commercial designs.

The concept of beauty is very abstract, especially for non-scholars. However, we can be sure that when most people's choices are similar, the design of the business card itself has reached some form of beauty. Since the Greek philosopher Aristotle, Kant, Hegel and others have made famous researches, and modern psychological aesthetics scholars have sorted the forms of beauty into seven major items through various analyses and comments. However, we must also understand.

1. Rhythm: It is not easy to express rhythm through the manifestation of words or the composition of graphics, but according to the analysis of modeling methods, it can be generally divided into two types: repetition and gradual change. When these two methods are used interactively with rules or irregularities, they can develop into infinite graphs.

2. Symmetry: it can convey the psychological feelings of order, stability, static solemnity and majesty; For example, a shape that is equal to the left or right or up and down is called basic symmetry; Left and right or up and down are not completely equal, but they can also produce a sense of symmetry visually, which is called sensory symmetry.

3. Contrast: Comparing two relative elements, such as straight line and curve, long and short, thick and thin, bright and dark, black and white, big and small, sharp and blunt, produces the phenomenon that the strong are stronger and the weak are weaker; And emphasize each other's characteristics, set off the beauty of contrast.

4. Balance: When two or more components are evenly configured to achieve a stable state, it is called balance. Normal balance has a sense of stability and stillness; Abnormal balance presents an unstable and dynamic feeling, but it is full of emotion and relatively changeable. General modeling, substantial color, light and shade, size, texture and other sensory balance.

5. Proportion: Among the proportions, the most talked about is the golden ratio; Greek art mostly uses 1: 1.6 18 to find the beauty of order change. Length ratio, diagonal ratio, bisection ratio and trisection ratio are all normal ratios.

6. Harmony: When two components exist at the same time, if the characteristics are too strong or too far apart, there will be a contrast phenomenon; If they can reach an agreement and are not exclusive, they will be in a harmonious state. For example, black and white are in contrast, and the gray between black and white is a kind of harmony, so harmony can be explained by the golden mean.

7. Unity: There are many factors to achieve unity, which are related to color, shape, direction, lightness and texture. Have this function; Unity can be explained by domination and subordination; When many opposing elements coexist, there will be exclusion and competition, so there needs to be a main theme to integrate it. With the main melody, there is unity, the main melody is dominant, and other parts become subordinate.

(1) How to design a business card?

The basic concept of design is to gather [components] in a domain and interact with each other; This function conveys a kind of information in the known background, which is conveyed by visual adjustment and clever handling of components within the design scope. Basically, these elements are composed of fonts, logos and illustrations, plus the dominant effects of black, white and color. The components of business cards are usually in the form, color and pattern designed according to CI manual or letterhead. The size and shape are often cut according to the size of the wallet; The content is decided by the customer. In order to make the design unconventional, we should give full play to creativity and vitality, and make the designed business cards different from ordinary traditional business cards. Although the expression of business card design varies from industry, appeal angle or customer; However, the materials that make up the picture are generally certain. These materials are important elements of business card design and are called [components] of business card design.

1, the elements of plastic form are: illustrations (like subtle or decorative patterns), signs (signs of patterns or characters), brand names (standard fonts of commodities, also known as synthetic characters or trademark characters), decorative frames and shadows (beautifying layout and setting off themes).

2. Writing elements include: company name (including the company's full name and business items in Chinese and English), slogan (complete short sentence expressing the company style), name (professional title and name in Chinese and English) and contact information (address, telephone number, mobile phone, pager and fax number in Chinese and English).

3. Other related factors: color arrangement (matching of hue, brightness and chroma) (overall arrangement of characters and patterns)

These elements belong to the design of business cards, and each has a different mission and function. If these materials are scattered and act alone, they will not be able to give full play to their effects; Therefore, how to keep these elements connected and play a unified communication role is an important task, which can be said to be the visual unified design of elements; However, it is meaningless to arrange elements only by aesthetic feeling. The real purpose of layout is to beautify the layout and give it functional visual layout.

You'd better pay attention to simplicity before and after making business cards.