Advertising campaign planning

Advertising activity planning part 1

1. Activity purpose and planning ideas:

1. With the rapid development of the economy and the continuous progress of society, people’s The exploitation and use of natural resources is increasing, causing more and more serious pollution to the environment. In order to protect the environment, China has added important indicators of sustainable development to the "Tenth Five-Year Plan" for national economic and social development; at the same time, it has increased the capacity building of national environmental protection agencies; implemented large-scale ecological projects; and improved the economic structure. Strengthening environmental protection is an important part of the strategic adjustment. Protecting the environment is the obligation of every citizen of the earth. In order to further increase the intensity of environmental publicity and education, combined with the goals of the Kunming Municipal Party Committee and the Municipal Government to create Kunming as a "National Sanitary City" and "National Environmental Protection Model City" and the activity requirements of "Chinese Citizen Moral Construction", Kunming citizens will be more deeply aware of the aware of the importance of environmental protection. Therefore, as a Chuncheng citizen, we actively plan and advocate a nationwide "Environmental Protection by Your Side" activity.

2. Kunming Women’s Federation Women’s Community Service Center Fengsheng Service Station is an informal employment organization with the purpose of re-employing laid-off workers and people living on minimum living allowances. In the past two years, it has received support from the Municipal Party Committee, Municipal Government, The Municipal Women's Federation, Municipal Trade Union, Municipal Labor and Social Security Bureau, Municipal Employment Bureau and other departments as well as relevant leaders have given strong support and help and achieved certain results. In order to thank the departments and leaders at all levels for their support and help, we are also actively thinking of ways to support their work, strive to mobilize and help more laid-off and unemployed brothers and sisters, and make some contributions to society within the scope of our ability. It is hoped that through this event, a certain amount of funds will be raised to provide no less than 100,000 green shopping bags for the general public who love environmental protection.

3. In this activity, waste paper, plastic and other waste materials donated by residents in the community will be returned to the community. The proceeds from the sales will be used to customize more than 100,000 green cloth shopping bags and distribute them through various communities. The activity method distributed by the neighborhood committee to each family organically combines the two social welfare activity themes of green environmental protection and charity. Let more citizens and units participate in this activity and use their own waste materials that have no use value as donations. This is within their means, does not increase the financial burden, and also helps protect the environment. This is an innovative social welfare. Donation method, and hope that the whole people can truly unite to jointly protect the environment on which mankind depends.

4. It is planned to build 5 "garbage collection kiosks" (loans) in Wuhua and Panlong Districts of Kunming City, and cooperate with the Kunming Environmental Protection Bureau to create "environmental protection green communities" and do some exploration and Demonstration work.

5. Through this activity, more "environmental protection volunteers" will be attracted to participate in various environmental protection activities. Gradually form a team of "environmental protection volunteers" who have been engaged in environmental publicity and promotion for a long time.

2. Activity unit:

Organizer - (Relevant government functional departments)

Co-organizer - (Enterprises that love environmental protection)

Undertaken by - Fengsheng Service Station of Kunming Women's Federation Women's Community Service Center

3. Activity name: "Environmental protection is by your side" Caring for Spring City Social Welfare Activities

4. Activity time: 20xx Year

5. Activity content:

1. Launching ceremony: 20xx year, month and day, a certain office community (a certain community square). Leaders of the Municipal Party Committee, Municipal Government, Municipal Environmental Protection Bureau, relevant departments and units, and news media are invited to participate.

2. Collecting waste items: Within Kunming City, the sub-district office is the unit to organize publicity activities to collect donated used books, newspapers and discarded plastic bottles at designated times and places. Under the supervision of relevant departments, it will be purchased by Fengsheng Service Station.

3. Donation: The sales proceeds from all recycled materials will be used to order more than 100,000 green cloth shopping bags and distribute them to households through various community committees. All recycled waste plastics will be sent to a processing plant to be processed into red, black, and white garbage bags and given back to residents in green community demonstration sites.

4. At the end of the event, an on-site donation ceremony will be held. It is planned to invite relevant leaders to participate and commend units and individuals who have made outstanding contributions this time.

6. Event publicity format:

1. On-site publicity will be carried out by personnel from relevant units and temporary personnel hired by the host unit.

2. For external publicity, provincial and municipal TV stations and media such as Kunming Daily, Spring City Evening News, Life News, and Dianchi Morning News will be invited to report.

7. Expenses required for the event:

Sponsor the event through corporate sponsorship.

The above is a simple plan of our unit for this event. We hope that relevant government leaders will provide guidance and support. And help coordinate relevant departments to ensure the smooth implementation of activities. Advertising Activity Planning Part 2

1. Activity Background:

March is Civility and Politeness Month. Small advertisements have affected the beauty of the campus environment. They fade after raining and make the entire wall dirty and ugly. In order to strengthen the management of advertisements and posters and bulletin boards on campus, promote the construction of spiritual civilization on campus, and enhance the civilized image of the campus, we provide Students create a good learning and living environment. Clear the "psoriasis" advertisements on the walls so that students can have a clean and tidy living environment.

2. Purpose of the activity:

Through practical activities, cultivate students’ awareness and sense of responsibility for caring about the school’s appearance and beautifying the campus environment; cultivate students’ labor through participation in campus public welfare activities Concept and dedication. Take the "Civility and Politeness Month" as an opportunity to raise everyone's environmental awareness. Improve students' cooperative team spirit and enthusiasm for work.

3. Activity theme:

Establish a new trend of civilization and create a harmonious career.

IV. Feasibility analysis:

There are a large number of small advertisements on the walls outside the restaurant, which affects the image of the campus.

1. In the morning of March 1st, inspect the event location and prepare tools.

2. On the afternoon of March 1st, we led 10 students from the class to work outside the restaurant.

3. Thoroughly clean the advertisements on the wall during work, pay attention to the details, and leave no blind spots.

4. After the cleanup is completed, stand in line and bring it back.

5. Precautions:

1. All participants must take good care of public property, try not to damage official primers, and do not throw shoveled advertisements around, put them in Garbage bags and then throw them into the trash can.

2. Participants should not make loud noises, laugh or play, do not hinder the activities of pedestrians, and maintain a good image.

3. Pay attention to the working tools brought by the class and do not lose them.

6. Discover problems in time during the processing process, solve them, and pay attention to sum up experience. Summarize in time after the end for better progress. Advertising Activity Planning Part 3

The "Things in the Dorm" themed micro-video competition plan strives to create a good and active campus cultural and artistic atmosphere in our school, depict and record every bit of wonderful university life, and inspire College students' interest in video creation and editing encourages students to take the initiative to learn computer knowledge and technology, giving them a platform to display their talents and creativity. Youth is flying, passion is rippling, and creativity is unlimited. All students are welcome to actively participate.

1. Activity theme

My university is with you

2. Activity method

Video creation and editing

III. Event Time

November 15th - November 20th

IV. Event Location

E1A108 Classroom

5. Objects of the activity

All students of Huaihua College

6. Participation form

A team or individual composed of several classmates in the class can register for the competition. The number of works There is no upper limit. Send the work as an email attachment to the designated mailbox, and indicate the "title of the work, department, class, team leader and member contact information (or personal contact information)" in the email.

7. Work requirements

1. The work is based on the theme of beautiful college life and study. You can take photos by yourself, or you can intercept or merge multiple clips from film and television clips and create your own Pair it with text, pictures, music, sounds and other materials.

2. The work must have a clear theme, be original, have positive content, have healthy thoughts, and must not involve any political overtones.

3. Works can be expressed in a witty and humorous form. The created works do not need to be of high standard, but parody and plagiarism are strictly prohibited. Once discovered, the work will be disqualified from the competition.

4. The time limit for works is within 15 minutes.

8. Summary of the activity process

1. Register as a team or individual composed of several students in the class;

2. After confirming the list of participants, we will Notify participating students to do a simple video editing training so that students can better understand how to create videos;

3. Each participating student will produce and send the work to the specified email address during the event;

4. Outstanding works will be selected by relevant personnel and awards will be given to encourage them;

5. Unfinished business matters will be notified separately.

9. Specific process planning of the event

1. Relevant departments are responsible for publicizing this event so that every student can understand this event and know how to participate in it. Specifically, we will promote it in classes and ask students who want to participate to fill in the form to participate. There are two types of registration: individual and group registration. (Students who register in groups can also register individually, and the awards can be repeated, but the works cannot be repeated)

2. Ask teachers or seniors who are familiar with video editing to come and review those who want to participate in the event, but do not know how to do video editing. Students do a simple training.

3. Designate students to send their entries to the designated email address within the specified time. In addition, a brief introduction to the work is attached to the text.

4. Ask professionals from the art department to carefully evaluate the works and score them. After the award, the name of the work and the contact information of the author with the score will be sent to the person in charge of the organizer.

5. After counting the first prize and other awards, announce them and reward them. And set up a column on the hospital's Sina blog for display.

10. Award setting

1 first prize

2 second prizes

13 third prizes

Best Feature Award

Best Effect Award

Best Creativity Award

11. Award Selection Criteria

The creativity is novel, the theme is clear, the content is healthy, the picture is clear, the sound is clear, the picture is smooth and stable, and the screen is standardized.

Advertising Activity Planning of the Rights and Interests Department and Quality Development Department of the General Branch of the Computer Department 4

Public Service Advertisement Design Competition Activity Planning Book

One: Activity Name: College Students Public Service Advertisement Design Competition—Striving to Be the Ambassador of Campus Civilization

Two: Activity time: Submission time: xx month xx-xx day Activity time: xx month xx-xx day

Three ：Event location: Xuefu East Road

Four: Sponsor: Chinese Department of Heze University

Planning and undertaking unit: Media Education Association

Five: Purpose of the event: For Strengthen and improve the ideological and political education of college students, enrich campus culture, stimulate college students' sense of ownership and responsibility, promote truth, goodness and beauty, promote public welfare concepts through this event, and serve public welfare undertakings.

Six: Work requirements: 1: Content of the work: It can reflect various campus public welfare undertakings, including ethics, environmental protection, health, etc.

2: Work form and requirements: (1): Graphic design: posters, photos, paintings, etc., which can be computer-made or hand-drawn.

(2): Copywriting category: campus civilized slogans, with public welfare as the theme, dramas, scripts

All the above works must be accompanied by advertising instructions, the advertising content is healthy and elegant, and the conception Novel, highlighting timeliness, humanity and public morality. Plagiarism is prohibited in the work, and all manuscripts will not be returned.

Seven: Activity process: 1: The submitted works will be screened and award-winning and outstanding works will be displayed

2: The event will also include a signature event of "Striving to Become an Ambassador of Campus Civilization"

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3: After the event, clean up the scene

Eight: Award setting: Campus Charity Ambassador: one

Campus Charity Star: two

Excellence Award: several people

Nine: Budget: 1: Materials required for the event: tape, colored pens, banners

2: Promotional photos of the event

3: Prize: Notebook Certificate

Ten: Activity Application: Three Exhibition Boards

Two Tables Advertising Event Planning Part 5

Our advertising homework is completed. Looking back on the whole process, I feel deeply and the harvest is fruitful. Through this internship, I have a better understanding of advertising. I also know how to communicate better with team members, and how to better divide work and cooperate. I also learned to communicate better between people. We know what a team is and how to mobilize the enthusiasm of all members to better achieve the expected goals.

To be honest, compared with students majoring in advertising, our advertising is actually very difficult. Because our real advertising knowledge only started learning this semester. There are many things that are not fully understood and mastered. And we don’t know much about the entire process of advertising. This leads to the fact that even if we have the best ideas, we sometimes fail to express them. So many ideas can only be passed on. In the whole planning, we couldn't find a suitable theme at the beginning. We couldn't find the entry point for the product brand we chose. Finally, with the help of the teacher and the joint efforts of all our team members, we successfully found the entry point. When we were doing questionnaires and reports, we didn't think carefully enough, and in the end we spent a lot of time and energy doing some meaningless work. After that, we learned from experience and achieved some relatively great results. As for the idea of ??advertising creativity, we discussed it many times, each expressed his own opinion, and finally reached an agreement. Although there is still a certain distance from our expected goal, this is undoubtedly an improvement. During this period, our communication and exchanges were relatively frequent and successful, and the team members expressed their suggestions and opinions very well. Therefore, I am quite satisfied with our group.

Through this activity, we saw our own shortcomings. For example, in advertising planning, as soon as you start, you will realize how far behind you really are. I fully realized my lack of knowledge. For example, there is a lack of creativity in the formulation of advertising slogans; in the writing of advertising copy, the writing level obviously needs to be improved. Of course, I also learned a lot from them, such as: where to start planning an event; how to write a plan and successfully present it; and the use of video production tools, etc.

I think in addition to professional knowledge, another important gain is the working process of the team. Group learning is a very important and a very good learning mode. This is the first time we have implemented an activity. We feel that every detail has its difficulties and things to learn. The key is that this activity is not something that can be done by a single person, but by the division of labor among our groups. Cooperation is the result of joint efforts. For this reason, my team held several small meetings and argued a few times on one issue, but we knew that it was for the sake of making the work better, so we are still very happy. I feel that after completing this group work, we felt the power of unity and the importance of unity. It allowed us to constantly think and learn, learn many new things, learn to analyze, investigate, and increase trust in others. , communication skills. The person I want to thank the most here is the leader of our group! She is responsible and active in her work. She often leaves the heaviest work to herself and will listen to our opinions until everyone reaches a consensus. This event The biggest contributor to our successful completion is her!

This activity has enriched our knowledge in advertising and enabled us to move to a deeper level. It will have a certain promotion effect on my future study, but We also realize that

To do a good job in this area cannot rely on this activity alone. I also need to accumulate bit by bit in my daily study and work and continuously enrich my experience. Just fine.

The road ahead of us is still very long, and it requires continuous efforts and struggle to truly go well. We not only need to learn advertising theory and related technologies well, but also need to improve our practical operation capabilities, as well as more flexible thinking and good communication skills.