The history of Toyota's bullying

Toyota overbearing Prado is an improved version of the 7 and 9 series of land cruisers. In 1996, the "9 Prado", which evolved from the "7" passenger and freight vehicles, began to embark on a journey.

the history of Prado off-road vehicle:

the first generation of LC7 Prado: 199-1996

in April 199, Prado (parameter | picture) became a branch of land cruiser (parameter | picture) officially independent, although in some countries the name was Land Cruiser or Land Cruiser II, but this time it was already the first generation of Prado.

The first generation Prado was equipped with a 2.4L diesel turbocharged engine, with 97 horsepower and a maximum torque of 24 nm. Compared with now, this figure is definitely unsightly, but it was remarkable at that time. The first generation Prado has two models, a two-door model and a four-door model, code-named LX5 and SX5 respectively, and the highest four-door model is EX5.

The second generation of LC9 Prado: 1993-22

In May 1993, only three years before the first generation of Prado, Toyota updated it. This generation of LC9 was extended on the basis of LC7, and other upgraded configurations were added, but this generation coexisted with LC7 for some time.

compared with the first generation, the number of doors of the second generation Prado has also been upgraded, including three-door version and five-door version, in which the three-door version is called R series, like RZ, RX (parameter | picture), RS and RJ, and the five-door version is named T series, which corresponds to TZ, TX, TS and TJ. The front suspension of the car body, Tacoma (parameter | picture) and Hycras * * * are all independent suspension designs, and the whole system comes standard with full-time four-wheel drive.

compared with the first generation, the engines are much richer, which are divided into diesel engines and gasoline engines. The diesel engine has a 2.8L and two 3.L engines, while the gasoline version has 2.7L and 3.4L engines. In 2, Toyota's famous D-4D 3.L diesel engine was also assembled on Prado.

3rd generation LC12 Prado: 22-29

This should be the generation we are most familiar with, because this car was finally made in China, and it was named overbearing (parameter | picture). Up to now, many people still regard this car as overbearing, although the official name has long been changed to Prado.

It was renamed because the marketing staff of Toyota China at that time came up with the slogan "overbearing, you have to respect it", and Lu Xun dragged the Jiefang truck out of trouble, which inspired many people's patriotic feelings, so from then on, the overbearing was renamed Prado, the land cruiser was renamed Land Cruiser, and Lexus was changed.

It is also from this generation of cars that the styling is no longer that hard appearance, but has added more fashionable elements and gradually developed towards luxury SUVs.

the fourth generation of LC15 Prado: 29-up to now

This generation of Prado is more fierce and impactful in appearance. Although it is more and more inclined to the city, it still can't hide its restless heart. The non-loaded body and full-time four-wheel drive let you know that your strength can't be underestimated even if you don't go to the wild.

Compared with before, the fourth generation also has more high-tech functions, such as multi-function steering wheel, intelligent inductive key, one-button start, omni-directional image monitoring, multi-temperature zone automatic air conditioning and so on.

the models currently on sale are basically 217 and 218, which are divided into domestic version and parallel imported version. Before 217, the domestic version still had a gold displacement of 2.7L, but when the 218 model was modified, it only had a displacement of 3.5L, and the full-time four-wheel drive was changed to part-time 4wd. At present, the domestic Prado on sale only has a displacement of 3.5L..

However, the parallel imported version is still similar to the 217 model, with a displacement of 2.7L and a displacement of 4.L It is still a full-time four-wheel drive that hard-core off-road should have. Therefore, strictly speaking, the 18 new Prado models can't be regarded as a replacement, because there are no upgrades to the three major models, and the main changes are the front face and taillights, and there are no subversive changes.

Extended information:

In p>23, when Toyota Prado entered the China market, its name was overbearing. At first, its popularity was not high and its sales volume was average. For the sake of publicity, Toyota Group came up with a marketing method and went to Beijing Lugouqiao to shoot advertisements. The advertisement came out, which aroused the anger of Chinese people.

Because this advertisement is too "outrageous", an overbearing car is driving on the road, and two stone lions bow and salute to the overbearing car respectively, and there is a text saying: "overbearing, you have to respect it". However, patriotic people simply can't understand such business behavior. Looking back at the 1987 incident in history, their anger is even greater. At this time, the overbearing car will become famous.

The coverage of such advertising effect is too wide. In order to dilute the influence of "overbearing door" on Toyota, Toyota caters to the consumer psychology of "worshipping foreign things and obsessing foreign things" of Chinese people, so it adopts the foreign name of "Prado", and its sales volume is increasing day by day.

after seeing the success of the overbearing advertising model, Toyota once again came to Hoh Xil, Qinghai, to shoot advertisements for land cruisers. The picture is as follows: a land cruiser is dragging a domestic truck military vehicle on the muddy ground, and the slogan is "It is unimaginable without a land cruiser".

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