What is double 1 1? What does double eleven mean?

Double Eleven is an online promotion day, which originated from Taobao Mall's annual online promotion day165438+1October1.

In 2009, 3G network technology was officially put into commercial use. In this year, the number of users in cmnet increased by 654.38+0.2 billion, and the number of online shopping users exceeded 654.38+0 billion. This year's165438+1October 1 1, Tmall's predecessor "Taobao Mall" kicked off the first "double 1 1", and the person in charge was now Alibaba CEO Zhang Yong.

He recalled: "The seasons in June 5438+065438+ 10 changed rapidly. The south entered late autumn and the north entered winter, so consumers needed to buy a lot of things. At the same time, there is no big festival in 165438+ 10 ... such an online shopping festival can make consumers "play once a year". "

Zhang Yi, CEO of Ai Media Consulting, said: "The' double 1' 10 year is not only the 10 year for the rapid development of e-commerce in China, but also the10 year for mobile phones to gradually replace PCs as the center of people's Internet life."

Extended data:

In recent years, with the continuous improvement of China's international integration, China consumers have turned their attention to global quality goods, and Haitao and cross-border e-commerce have emerged. On 20 14, Ali launched tmall international and Amazon launched the "direct mail China" business; Subsequently, cross-border e-commerce brands such as Weipin International, Netease Koala and JD.COM Overseas Purchase came out one after another, and "buying all over the world without leaving home" gradually became a reality.

Zhang Lei, CEO of Netease Koala, said: "Buying imported goods has become a common consumption trend. Import consumption is changing from scarcity and supplementary demand to daily and personalized demand. "

Tmall data shows that during the "double 1 1" period in 20 18 years, * * there were 3,900 overseas brands in 75 countries and regions for consumers to choose from. At the just-concluded first China International Import Expo, Ali, JD.COM and Koala all announced large-scale import plans.

While "buying the world", China e-commerce began to explore "selling the world", and "Shuang 1 1" began to be exported to the world. During the "Double 1 1" period, Jingdong Logistics announced that it will strive to build a global intelligent supply chain with the goal of "reaching the world in 48 hours"; The rookie also announced the launch of "thousands of boxes going to sea" to transport 1 10,000 tons of "double 1 1" packages to Singapore, Malaysia, Australia and other places.

People's Daily Online-"Shuang 1 1" witnessed the changes of online shopping in China (economic focus)