Are there any parameters for which model is better, Toyota's New Crown or New Teana Duke?

In the past five years, Dongfeng Nissan has seen an obvious upward trend, and starting from June this year, this ambitious manufacturer launched a new generation of Teana, including the relatively new Teana 6 1 Duke. High-end brands are trying a dual-brand strategy to segment the same mid-to-high-end car market. After the Teana Duke dual-brand was launched at the same time, some people once questioned whether Dongfeng Nissan's market strategy was accurate by launching two brands with an almost identical appearance in the market with a sales volume of 190,000 to 330,000. Now that it has been nearly a month since the debut of the new Teana and Duke, we might as well get a glimpse of the prospects of its dual-brand operation from the market response.

Duke invades the high-end market, and Crown responds in various ways

After Duke was launched, its competitors have not hesitated to target Toyota Crown, and in this field, it has always been Audi A6L. Market share of strong players such as Boulevard, Crown and others. Xin Tian Lai entered rashly and seemed to have no guarantee of victory.

But surprisingly, the new Teana 6?1 Duke has been very popular since its launch. At some dealers, Duke’s orders even account for 50% of the total orders, which greatly exceeds the number of manufacturers. previous estimates. The popularity of the Duke has far exceeded expectations, which has directly resulted in insufficient supply of Duke series models and the inability to absorb most orders. The manufacturer has made two adjustments to the vehicle distribution ratio so far. After adjustment, the three models of the entire Duke series have accounted for about 40% of the entire series of vehicles. Some Nissan dealers expressed that they are very optimistic about the sales of the new generation Teana and Duke series. Tight production capacity has become an urgent problem for Dongfeng Nissan.

As for the Crown, although its sales volume is relatively stable among Toyota's car series, it faces multiple threats at the same time: Among competitors at the same level, it faces Audi, Cadillac and other competitors. Price cuts, and the impact of Duke on new cars, their terminal prices began to fall sharply. Recently, the author learned from Toyota's Shanghai 4S store that both the Crown 2.5 series and 3.0 series models have seen substantial profit concessions, and are also subject to compulsory insurance. Dealers eager to increase sales have even begun to consider Camry in some areas. In some areas, you can still see advertising slogans like this: "For just an extra 50,000 yuan, the Camry can be upgraded to a Crown." The Crown's sense of crisis is evident from this.

Looking at the hardware strength, can the Duke win the crown?

Can the Duke have a real impact on the crown? For luxury car buyers, what is it about the Duke that makes it attractive to Crown users? With this question in mind, we put these two models together that were not originally the objects of comparison and re-examined them. Duke's high-end models are represented by the 3.5L displacement, including the 3.5L XV Premium Edition and 3.5L XV VIP Extreme Edition. Crown is represented by the 3.0L displacement Royal Saloon, including the standard edition, navigation edition and fashionable navigation edition. . The corresponding guide price is 299,800-332,800 for the Duke; the guide price for the Crown Royal Saloon is 357,800-423,800.

In terms of power, the new Teana Duke is also better than the Crown. The new generation of Teana is equipped with the fourth-generation VQ engine. Compared with the previous generation, the fourth-generation VQ engine has made 9 technical improvements, with the horsepower increased by 7.6% and the torque increased by 5%. The leading combination of 3.5L VQ35 engine + 6-speed CVT continuously variable transmission, it is the CVT continuously variable transmission model with the largest displacement in China. The 3.0L V6 engine configured in the Crown may not be significantly inferior to the 3.5 V6 of the New Teana in terms of performance. Toyota's unique Dual VVT-i technology allows the Crown's torque peak to appear earlier than the Duke. But in terms of gearbox matching, the new Teana Duke is equipped with a new generation intelligent CVT continuously variable transmission system with a 6-speed manual mode, which surpasses the Crown in terms of technological content. In addition, the Duke is equipped with a reversing image monitoring system, while the Crown only has reversing radar, which is optional.

Let’s talk about luxury and comfort. For a car worth more than 300,000 yuan, luxury configurations are essential. This time, Duke Tianlai's level of luxury is enough to put Crown to shame. The Teana Duke is equipped with a panoramic sunroof. It is the first car to be equipped with a panoramic sunroof among mid-to-high-end cars. Currently, there is no second model equipped with a panoramic sunroof under RMB 500,000. This can be said to be a major selling point of the Duke.

The new Teana 6?1 Duke is equipped with BOSE 5.1 ??top-level surround sound. It is absolutely rare for Japanese cars to be equipped with BOSE sound. Except for the Mazda 6 coupe, it has never been done before. In addition, Duke's MULTI-LAYER bionic seats, passenger seat leg rests, rear seat aviation headrests, DVD players, Bluetooth hands-free systems, etc. are also not available from Crown.

The last thing is the price. For comparison of two models with an age gap of more than 3 years, the price is often the most convincing. The new Teana Duke is available in two mainstream configurations: 2.5L and 3.5L engines. The price is between 259,800 and 332,800. Even after the latest discount of up to 28,000 yuan, the price of the Crown series models is still much higher than that of the Duke. New Teana Duke has an inherent advantage in price.

Through the comparison of hardware strength, it seems to be enough to explain why the Duke can pose such a big threat to the crown. Although the final results can only be proven in terms of sales volume after the production capacity of New Teana is released, consumers' preference when purchasing cars has quietly changed.

The material is for reference only, but I think the new Crown is better, it is an old brand after all