Fendi's brand recognition

As early as the 1920s, Mr. FENDI, the founder of the brand, gave his wife a wooden painting with the image of a little squirrel to express his feelings for her, which inspired Ms. FENDI to print the image of the little squirrel on the brand shopping bag. Since then, the little squirrel has become the first symbol of the brand in its early days.

FENDI's most well-known "double F" logo was written Karl Karl Largerfeld, a "Lafayette", which often appears inadvertently in the details of FENDI's clothing and accessories, and even becomes a pattern on the fabric. The concept of "fun fur" was defined, which became the inspiration of FENDI's double F logo, and the double F logo became a world-famous trademark in the future.

In 20 13, on the occasion of the 88th anniversary of the brand's birth, FENDI's Logo was redesigned and improved, and the word "ROMA" was added as a symbol representing Roman treasures, which explained the true soul of the brand.