Display of fresh showcase in supermarket

Display of fresh showcase in supermarket

Fresh display cabinets in supermarkets are placed. Supermarkets are places where people buy daily necessities. There are all kinds of goods for people to choose from. For these goods, supermarkets must classify them so that consumers can find what they want at a glance and meet their needs. Next, learn more about the supermarket fresh display cabinet.

How to put 1 fresh food store shelves in supermarket fresh food display cabinets?

Before the shelves of fresh supermarkets are placed, the shelves of fresh shops should be arranged as a whole according to the size and layout of the space, as well as the types and quantities of goods. For example, according to the types of goods, food, cooked food, fruit, drinks and so on. If the classification is clear, customers can easily find the goods they need and give them a good shopping experience.

The goods placed on the shelves of fresh food stores should conform to the law of "small on the top, big on the bottom, light on the top and heavy on the bottom". When placing goods on fresh shelves, light and small goods should be placed above the fresh shelves, while heavy and large goods should be placed below the shelves. On the one hand, this is to maintain the balance of fresh shelves, so that fresh shelves are not easy to tilt and tilt, and this layout is also in line with people's visual habits and aesthetic standards.

Layout design of fresh food shelves

Fresh food stores suggest specialization, refinement, differentiation and convenience to better meet the new consumer demand. Exquisite commodity display and decoration style pay attention to detail design; The color is calm, showing the quality and meeting the shopping needs of different customers. Shop lighting design focuses on goods, highlighting fruit characteristics; Different styles of fruit and vegetable racks are freely combined, and the visual image is profound. Focus on "freshness", convey the brand effect, and satisfy the freshness and fashion sense of exquisite fresh food stores.

Recommendation of Shelf Placement Skills in Supermarket

Choose the right shelf according to the purpose and interior decoration style.

Shelf purchase should choose regular manufacturers, such as Guangzhou Hengyuancheng, or foreign companies such as Murata and Alliance. Because the shelf utilization rate is high and the service time is long, we should choose the one with good quality. Secondly, according to the decoration style, choose the shelves suitable for the supermarket.

The surrounding environment of the store is different, and the main products of the store should also be different.

These main products are usually placed in places that are easy to observe and receive. For example, snacks and school supplies should be prominent near schools. Near residential areas, oil, salt, sauce and vinegar, toiletries and daily necessities should be the theme commodities. If you are near the business office, stationery, coffee and steamed bread, which have the characteristics of fast consumption, should be the theme of the exhibition.

Principles of placing fresh display cabinets in supermarkets.

The ultimate goal of display is to increase sales. From the consumer's point of view, the display of goods in fresh supermarkets should conform to consumers' shopping habits. The best position of display is based on the central line of sight of consumers, and the height and depth of shelves should be convenient for customers to take and put.

Commodity display should be full, neat, clean, vertical display, comprehensive category, focused, eye-catching price. The display screen should be clearly divided according to categories. Fruit and vegetable shelves sell fruits and vegetables, and oil and salt shelves sell oil and salt. The accumulation of goods should not be too large to avoid losses. With the help of false bottom, it can not only make it look full, but also reduce the loss caused by accumulation.

Vegetable display

Although the profit of vegetables is not high, they are necessities of life, which can bring a large number of passengers and then lead to joint purchase behavior. There are many ways to display vegetables, but we should pay attention to two things: freshness and cleanliness.

There are many kinds of vegetables, so it is difficult to have a standardized display method, which can be displayed according to the classification, correlation and treatment of vegetables.

For example: root vegetables (radish, bamboo shoots, water bamboo, etc. ), leafy vegetables (green vegetables, Chinese cabbage, cabbage, spinach, etc. ), stem vegetables (celery, leeks, water spinach, etc. ), eggplant fruits (tomatoes, eggplant, peppers, etc. ) and so on.

Fruit display

There are also many kinds of fruits, which can be divided into drupes, drupes and berries. It can be displayed in many ways according to different attributes.

In addition to the above contents, we can also classify and display imported fruits, domestic fruits, tropical fruits, colors and shapes.

Meat display

The meat show is mainly about pork. The display of pork should be fresh, healthy, plump and tidy, easy to select, and the price tag should accurately correspond to the goods.

For the pork parts that are mainly sold, they should be placed in front of customers' easy access, and the pork that is mainly sold for the second time should be placed behind. Keep the pork sales area clean and tidy, free of blood and water, and the packaging is not damaged. Pork in each part has a clear classification, and the display cabinet is mainly red light, which highlights the meat color.

Frozen product display

Frozen products are usually displayed in the refrigerator. For frozen fish, meat and other products, there should be a certain transparent area in the packaging so that customers can see the actual situation of the products in the packaging. The freezer should be continuously cooled to ensure the necessary temperature level.

Good display can not only improve consumers' desire to buy, but also show the image of the store. Whether it is vegetables, fruits or meat, freshness and cleanliness are fundamental.

The monitor follows the principle of first in first out. Pay attention to the quality of dishes when sorting shelves, replenish empty shelves in time, replace dishes with quality problems in time, and keep products clean and beautiful.

Placement of fresh display cabinets in supermarkets. Principles of supermarket shelf placement

Supermarket sales adopt the retail mode of self-selected sales, and the goods are placed on the shelves. Scientifically arranging shelves and exhibiting goods can better attract customers and directly or indirectly improve the operating efficiency of supermarkets. General supermarket shelves should follow the following principles:

1, shelf display should follow the principle of "easy", and products with large volume and high brand awareness and promotional products should be placed in conspicuous positions and shelves that customers can easily get.

2. In order to attract some consumers who don't know what to buy in the supermarket, the supermarket should consciously set up relevant goods shelves, such as women's goods shelves, children's goods shelves and children's toys shelves, so as to give consumers hints and attract their attention.

3. In terms of space allocation, the shelves that can attract customers should be placed in different areas, and other areas should be arranged between the two areas. For example, traditional bread products should be placed in the fresh food area, and fast-moving products such as milk should be placed between the two areas.

4. Adjust the placement of shelves at appropriate intervals. From the point of view of shopping malls, it is easy for customers to lose their attention to other items by fixing shelves for a long time, resulting in an old and boring feeling. Proper adjustment will make customers attracted by other items when they look for what they need again, and at the same time, they will have a refreshing feeling about the changes in the mall; But the adjustment should not be too frequent, so as not to cause customers' disgust.

The display stands used in supermarkets are generally two meters high and divided into four or five floors. The best display area of this kind of shelf is the area between the upper and middle floors, that is, the second and third floors of the shelf. This position is generally used to display high-profit goods, private brand goods, agents or distributors. The upper layer usually shows the goods that need to be recommended, and the lower layer is usually the goods whose sales cycle has entered a recession.

Second, how to place supermarket shelves

Supermarket shelves should be placed in accordance with the principles, and the specific placement methods can be flexible. Common supermarket shelves are:

1, grid planning and placement

The supermarket product display shelves and customer aisles are arranged in sections in a rectangular shape, the widths of the main aisle and the auxiliary aisle are the same, and all supermarket shelves are arranged in parallel or at right angles to each other.

Advantages of grid planning: make full use of space and shelf standards, facilitate customers to shop, save costs, and simplify product management and safety work.

2. Island planning and layout

In the center of the business place, it is arranged in a disconnected island way, and the supermarket products are displayed on the shelves in the center of the island.

Advantages of island-style display: using architectural features to arrange more product shelves, decorate and beautify business premises, and the environment is rich in changes, which will increase consumers' interest in shopping and meet consumers' demand for a certain brand of products.

3. Free-flowing placement

Taking the convenience of customers as the starting point, the products are displayed in front of customers to the maximum extent.

Advantages of free-flowing display: flexible planning, customers can walk freely between shelves or display tables in various supermarkets, which can promote customers' excited purchase and facilitate customers' free browsing without a sense of urgency.