BYD Dolphin Advertising Language

At present, both the fuel vehicle market and the new energy vehicle market are in an "involution" state. In the face of fierce market competition, OEMs not only keep innovating on existing models, but also catch consumers' attention and maintain their own sense of existence. In such an "involution" market environment, in order to maintain their competitiveness, some powerful OEMs will take the initiative to open up new tracks. It takes a lot of courage to open up a new track in the market. After all, the success of the new track is still unknown.

There is never a shortage of people with boldness of vision in the market, and BYD is one of them. Moreover, on the new track of 6.5438+10,000 pure electric vehicles, BYD launched a mass-produced model based on "Ocean Series"-Dolphin.

They defined the dolphin as a new species of pure electricity, and positioned it as a 65438+ 10,000-class boutique pure tram specially built for young people. Whether this model really meets the needs of young people now, we have always had doubts. Just recently, we were invited by BYD to test drive the first model built by their E-platform 3.0-Dolphin. Our doubts were finally solved.

The brand-new appearance and interior are full of vitality and high recognition.

Nowadays, young people like fashionable, energetic and personalized things. In order to cater to the tastes of young people, dolphins adopt the design concept of "ocean aesthetics" to make them look smart and full of fashion sense. As a model of young people, the color matching design of the appearance makes dolphins look full of vitality without losing their personality.

The appearance of the new car has many connections with real dolphins, such as standard LED combination headlights, through LED taillights, waistlines and wheels.

In particular, its LED headlights, with penetrating daytime running lights and fully enclosed blackened front grille, are just like the real "dolphin" smiling at you, very cute and lovable.

At the same time, the design of dolphin waistline is the inspiration of the whole car. The waistline starts from the front wheel eyebrow, then quickly extends and rises, and finally connects with the taillight, just like a realistic diving image of a dolphin, which looks very smart from the side.

In addition, the dolphin's hub is also unique. It has two different designs. My test drive was inspired by the silhouette of "Dolphin" jumping. It is full of sports breath, driving on the road, and its recognition is very high.

Entering the car, BYD Dolphin's interior design also adopts many marine elements, such as the wave design of the decorative board above the center console, the dolphin's pectoral fin-like inner handle, and the round air outlet with waves. This design can bring different visual experience to users, and it is no longer lacking in freshness.

In the interior, what gives me the greatest novelty is to integrate the common functions such as power mode switching, emergency warning light and volume adjustment into a row of buttons designed by the knob.

After practical use, it only needs a short adaptation at first, and the cost of learning time is not high, so it is quick to get started. At the same time, the key damping is moderate, and the function keys commonly used by drivers are concentrated on it, which is very convenient for the blind to exercise.

Space and intelligent experience should not be underestimated.

From the outside of the car, BYD Dolphin is quite small, but its internal space should not be underestimated. The length, width and height of the new car are 4070(4 125, 4150)1770/1570 mm, but the wheelbase is 2700mm, which completes the spatial expression of A+ class cars. My height is 1.7 1 m. After adjusting the driving position in the front row, the leg space reached two fists and three fingers, and the head space had three fingers.

At the same time, because the dolphin is a model developed under the pure water platform, the platform in the middle of the back row is flat. Then, during long-distance driving, the three adults in the back row will not be crowded, the hardness and inclination angle of the seat are moderate, and passengers can find a comfortable sitting position.

In addition, the trunk space of dolphins is really large. There are three people in the same car with a lot of luggage. A * * has four bags, a 18 inch suitcase (the suitcase is completely upright) and a picnic box. After installing these, there is still a lot of room in the trunk.

The storage space of dolphins is more and more practical than that of similar models, which is also worthy of praise. Dolphin has two front cup holders, the front and rear door panels, the front armrest box and the front glove box can hold two bottles of 550ml water, and the rear cup holder can hold one bottle of 550ml water. In addition, there is a large space where a 6-inch mobile phone can be placed flat under the central control screen, and there is a relatively private space in front of the front cup holder where a square man's wallet can be placed; There is also a wireless charging panel above the front armrest box. There is also a lot of small storage space, which is small but very practical.

BYD Dolphin not only satisfies the love of young people in terms of design and space, but also brings surprises to young people in terms of intelligent experience. This test drive is the sub-top version, which uses 12.8-inch rotating suspension Pad, and its DiLink3.0 intelligent network connection system adopts a brand-new exclusive UI design, which is fresh and simple as a whole, and is no longer as "old-fashioned" as the UI of Dynasty series models.

In addition, the strength of DiLink ecology is well known. Brush Tik Tok on 12.8-inch tablet, watch Iqiyi's drama and sing KTV in the car, which is already a basic exercise. At the same time, dolphins are also equipped with intelligent speech recognition, vehicle remote control and intelligent APP remote control driving. These functions are deeply loved by young users and can further increase the entertainment and convenience of car use.

Of course, the DiLink3.0 intelligent networking system also has an upgrade on the Dolphin, that is, the account system has been opened, that is, people can make calls through account authorization, and songs that can't be heard on the mobile phone can continue to be listened to in the car, and dramas that can't be caught on the mobile phone can continue to be watched while waiting for people to stop or rest in the car, further enhancing the intelligent experience of the car.

Dynamic parameters are contrary to actual experience.

BYD is an old driver who has been deeply involved in the field of new energy for many years. He has a strong technical reserve and first-class integration ability. This is also manifested in dolphins.

This test drive is a fashionable version of the second top model, with a cruising range of 405km and a battery capacity of 44.9kWh. The maximum output power of the permanent magnet synchronous motor is 70kW, and the peak torque is180 N m. Although the maximum horsepower of the dolphin is only 95 horses, the overall power does not appear to be delayed, but the overall feeling is very light.

"Lightness" is mainly due to the adoption of BYD's eight-in-one electric powertrain. The curb weight of dolphins is only 1.4 tons, which is lighter than the pure trams of the same level on the market 100-300kg. And "cleverness" is manifested in the turning radius of dolphins. & lta class =“hidden“href =“/Biya die

This article comes from Xiao Bai, the author of Yi Che Hao, and the copyright belongs to the author. Please contact the author if reproduced in any form. The content only represents the author's point of view and has nothing to do with the car reform.