Because the packaging copy was taken off the shelf in Taiwan, netizens started the wild consumption mode! Hao Huan Luo emergency response

Snail powder from Guangxi has a unique taste and is loved by many people. Recently, however, the packaging of the snail powder with the words "You are from China, I am also from China, if you round it off, you are mine" has aroused widespread concern.

after being removed from the shelves by the Taiwan authorities, in addition to local people hoarding goods, mainland consumers also started "wild" consumption online. In this regard, on January 18, the official flagship store of Haohuanluo issued an announcement calling on netizens to consume rationally.

Snail powder packaging is now "you are from China", and "Taiwan independence" politicians are anxious.

On 15th, Chung Lin, a member of Tainan City Council who advocated "Taiwan independence", broke the news that a mainland snail powder food was recently imported into Taiwan Province, and the copywriting slogan on the outer packaging was "You are from China, I am also from China, if you round it off, you will be mine". Taiwanese netizens satirized "Taiwan independence" politicians, who could not read "rustic love stories" and were only indifferent to "United front".

Chung Lin, a member of Tainan City Council, said that the slogan "United Front" was printed on the packaging of snail powder food.

According to Taiwan Province's "United News Network", Chung Lin claimed that someone bought this food in Taipei. According to the relevant regulations of the island, the words "made in Chinese mainland" or synonymous foreign languages should be listed on the input documents of articles from mainland China that are allowed to be imported. If it is determined by the competent authority that the articles themselves or the internal and external packaging have obvious signs of "United front" against Taiwan, or the contents of the articles have obvious images or voices of "United front" against Taiwan, they should be "erased" after customs clearance.

In this regard, Chung Lin solemnly pointed out that the copy on the outer packaging of this snail powder food "has a strong sense of United front", but it has not been erased, which is extremely harmful. Why didn't the relevant units check such goods when they entered the inspection? It is also claimed that we should be more cautious about imported goods in the future to prevent the mainland from "infiltrating" Taiwan Province through food packaging channels, thus "invading" people's lives.

In the face of the alarmist talk of this "Taiwan independence" politician, netizens on the island can see clearly: This is a "rustic love story". How can it become a "united front" in some people's eyes? Some netizens criticized green camp for being such a "brainless official", not pursuing the "88 Guns Case" in Tainan and not investigating the black money politics, and satirizing green camp for simply abolishing the word "Zhong", which is simply suffering from "paranoia of being united by the United Front".

The Taiwan authorities asked for the removal of snail powder from the mainland, and netizens shouted: snail powder is innocent

On the evening of 16th, Taiwan's economic authorities said that they would inform relevant products to be removed from the shelves on the island. It also threatened the merchants that if the operators involved in smuggling or making false reports, they would confiscate the goods and impose fines.

on the 17th, Wang Meihua, head of Taiwan's economic department, told Taiwan media that after inter-departmental coordination, food outlets and e-commerce companies had been asked to completely remove the snail powder products from the mainland. However, Wang Meihua did not respond positively to whether the reason for the ban was the so-called "United Front" slogan on snail powder.

According to Taiwan media reports, the island's e-commerce platform began to remove related products on the 17th. A Taiwanese media reporter went to a well-known supermarket on the island for a field investigation and found that two kinds of snail powder could still be sold on the shelves at 2 pm, but the merchant said that he received a notice from the health department at noon that day and had planned to remove the product.

User comments

Many netizens on the island who have tasted snail powder sarcastically asked Taiwan's economic department to remove it from physical stores and e-commerce platforms. "I still have three bags at home, so will I be arrested?" "So delicious snail powder, what is forbidden!" "Snail powder is innocent."

Happy Snail Responds to the attention caused by product packaging: Advocating rational consumption

Screenshot of announcement

According to Taiwan Province's "United News Network", after the snail powder was completely removed from the shelves, the first popular product on the island's well-known e-commerce companies was snail powder, and the second was "konjac cool", indicating that there has been a "hoarding tide" on the Internet. According to statistics, mainland snacks such as "Amorphophallus konjac" and spicy peanuts have become the goods that Taiwan Province people are keen to snap up. In addition to local people hoarding goods, mainland consumers have also started "wild" consumption online.

on the 18th, after the heated discussion that "Taiwan authorities want to take off the snail powder and people are hoarding goods", Haohuanluo flagship store issued a notice saying that in recent days, the number of visits to Haohuanluo flagship store has surged, and the sales volume has also increased significantly, but it also advocates rational consumption. "The concern about product packaging is beyond our expectation. Snail powder is online celebrity cuisine, and our original intention is to hope that everyone can share the joy together. "

The annual sales income exceeds 18 billion yuan, and a bowl of "powder" makes up 1 billion yuan of industrial chain.

The sales income is 18.2 billion yuan, up by 19.6% year-on-year. In 222, the sales of bagged snail powder in Liuzhou, Guangxi achieved another success. In January this year, a head e-commerce company announced the sales data of the "mountain products Headlines" agricultural aid project, Liuzhou snail powder ranked first in the sales list of agricultural specialty products.

In Liuzhou, the combination of rice and snails has a long history. At first, it was just a full daily diet for local people. In recent years, the unique taste of this bowl of millet flour quickly "went out of the circle", changed from a roadside stall into a "online celebrity" food, and even became a festive gift and a special accompanying gift, which became popular at home and abroad, drawing out a billion industrial chains and opening up the road to prosperity in local villages.

As the Spring Festival approaches, many snail powder shops are crowded, and many people who return to their hometown have to ask for a bowl of powder first. After placing an order, ironing powder, ingredients and pouring juice for a minute or two, a bowl of hot and sour delicious snail powder will be served smoothly. In the process of preparing a bowl of powder, on average, hundreds of bagged snail powder were rolled off the assembly line in Liuzhou and sent to all parts of the country.

In p>21, Liuzhou encouraged merchants to open stores in big cities such as Beishangguang. In 214, it proposed to make bagged instant snail powder with the concept of industrialization, so as to realize the large-scale production of specialty snacks. Subsequently, with the help of the "internet plus snail powder" model, a large number of orders were generated by the live broadcast of online celebrity anchor and the hot search topic of snail powder. By 222, the annual sales revenue of bagged snail powder in Liuzhou has exceeded 18 billion yuan.

with the growth of this bowl of millet flour, there are more industries in the supply chain. Known as the delicious "password" of snail powder, sour bamboo shoots and sour beans have also changed from the ingredients in the bowl to the "protagonist" of rural revitalization. At present, 65, mu of snail powder raw material base has been built in Liuzhou, and 22 demonstration bases for snail powder raw material production have been identified. More and more people have participated in the supply chain of snail powder raw materials.

nowadays, an increasingly perfect industrial chain and diversified new industrial formats are accelerating in Liuzhou, covering agriculture, food industry, e-commerce and other fields.

The upstream news is integrated from China News Network, Weibo, the official "Looking at the Taiwan Strait" of CCTV, and Economic Information Daily

Editor: Zheng Yalan.