Slogan removal

Refusing to be bound by cars, Huawei reiterated that it will not build cars for five years!

It's less than 1 month before the company posts Huawei logo for publicity. On April 1 day, according to Yu Chengdong's instructions, all stores of the company began to remove all posters and slogans related to Huawei.

The cause of the incident was an announcement issued by Ren in Huawei on March 3 1 day, which made it clear that Huawei would not build cars for five years, and it was strictly forbidden for Huawei's logo to appear in the vehicle publicity and appearance of related brands. The reason why the time is five years is because Huawei's internal decision-making is valid for five years and will continue to be extended indefinitely after its expiration.

On the one hand, Yu Chengdong is trying to promote automobiles, on the other hand, Huawei wants to "sever relations" with automobiles. At this juncture, why did Huawei do this?

First of all, in my opinion, it is not that Huawei does not attach importance to the problem car, otherwise it will not be sold in Huawei direct stores. Last year, the automobile sales in the automobile industry climbed all the way, exceeding 10,000 vehicles for several months in a row. The growth rate was very rapid, and it was likely to create a "one brother" with new competitive forces such as Ideal and Weilai. According to the annual sales volume of 654.38 million vehicles and the average bicycle price of 300,000, the annual turnover is 30 billion, which is not dispensable for Huawei's entire industry.

However, since the beginning of this year, the sales volume of Wenjie Automobile has not continued to rise as expected. In June, 5438+ 10 and February, the sales volume was only 4475 and 3535 respectively, which decreased by 55.88% and 2 1.86% respectively. Even if the price is reduced, it can't save the decline in sales. In the highly competitive automobile market, the solution sought by the automobile industry is to "drag Huawei into the water" (using Huawei logo for publicity) and break the balance of tacit understanding, which is unacceptable to Huawei.

Moreover, car companies have been losing money since their birth. The cooperation between Huawei and car companies has always been an intelligent car selection model, that is, Huawei is the main one, supplemented by car manufacturers. Huawei has invested heavily in the world, but it has no income. In the future, Huawei is likely to shift its focus to HI mode or standardized parts mode.

Finally, whether it's asking cars to hang Huawei logo or Yu Chengdong's publicity on various booths and different occasions, it will give people the feeling that this is Huawei's car, which is not a good thing for Huawei who is aiming at the distance.

For example, in the mobile phone circle, Huawei's HarmonyOS system has always been famous for its fluency, but looking around, no matter brands such as Xiaomi, vivo or ZTE, they all spend a lot of money to develop their own systems, because Huawei also makes mobile phones. Imagine that if Xiaomi also uses Huawei's HarmonyOS system, Huawei's mobile phone will be the biggest obstacle if it wants to go high-end.

This is just like choosing a car company with Aisin 6AT gearbox. Most of them position their models as low-end models, because they know that Toyota lags behind Aisin, and it is not wise to compete with Toyota which also uses Aisin 6AT in terms of price and sales volume.

Therefore, since Huawei wants to be an eco-car, it has developed eco-cockpit, spare parts and other products for new energy vehicles, and it is the wisest choice not to build a car if it wants to give car manufacturers a wide choice.

Then the problem is coming. Do you think the future car will be invited out of the mall by Huawei?

This article comes from Zhou Xiao Liao Che, the author of Easy Car Number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.