How to divide table status? How to define the status of watch brands? Look at these 5 points

Introduction: In the 1980s, 1990s, and the turn of the century, a few were top-level freshmen, and most of them could be called so. Now, at this stage, everyone, whether it is a mechanical watch, why is the error 3 The premise of a million-dollar Audi car means, and Rolex, and Rolex, and Rolex, and Patek Philippe. Looking at the brand history from the brand to the present, except for Hublot, which came out in the 1980s, the nine Roger Dubuis in the 1900s, Richard Mille at the turn of the century, and a few independent watchmakers can openly admit that they are top-notch new brands, but many other brands are just pretending to be long-lived people. , making tables with inheritance and royal inheritance as the slogan, giving the watch a noble status. Anyone who has a true grasp of the history of watches knows that most watch brands are dated. Perhaps the one that has never been dated so far is the "king of watches" Patek Philippe. His slogan is a classic: almost no one owns a Patek Philippe watch, you are just storing it for the next generation. 2. Look at brands from the perspective of market positioning. Currently, the most popular ranking on the Internet is ranking by market positioning. At present, we have no clear basis for how to classify brands and what standards can be referenced. But you can look at the mark on the watch to determine the brand positioning. As a mark that is difficult to verify, the PP mark is often very stringent in terms of quality and mechanical watch errors. Generally, watches with PP marks are not considered top luxury watches. surface. 3. Look at the brand from the perspective of market sales. From light luxury to extreme luxury, I divided the watches into two major sections according to the price range: 5,000-30,000 US dollars and around 30,000 US dollars. Among them, the 5,000-30,000 section is the main section for consumer-grade luxury bags, and around 30,000 US dollars is the exclusive section for top luxury products. Why the cutoff is set at US$30,000 is because it combines general experience in luxury bags, jewelry and other industries. If you compare it to a small car, $30,000 abroad would be an Audi A6. If you have an A6 in your hands, it can be regarded as entering the top luxury segment. 4. Look at the brand from the perspective of investment value. Nowadays, when many watch lovers choose watches, there is often a prerequisite that "the watch has a good appreciation ability." A certain level of price power means brand power. The best example is "Rolex". Daytona/Submariner and other watches can appreciate beyond the public price or even double. Luxury watches such as Patek Philippe and Audemars Piguet also have significant premiums in the second-hand market. Therefore, the brand ranking of watches can also be seen in terms of investment value. I don’t believe you can compare the Green Water Ghost and Fifty?, which have similar prices. Whoever performs better in the second-hand market is the best. 5. Wearer Status The world knows that Rolex watches are promoted, and Rolex watches give more people the image of rich people and giants, while Patek Philippe watches have the image of business giants. Usually a watch can highlight the brand image and status of the wearer. This sentence is absolutely true. A watch is meant to identify others’ “first impression”. Of course, there is also competition among the top luxury brands. Patek Philippe watches undoubtedly surpass Audemars Piguet and Hublot.