The History of Wang Laoji Herbal Tea Culture

Everyone has an estimate of Wang Laoji herbal tea, so do you know the development history of Wang Laoji herbal tea culture? The following is the cultural history of Wang Laoji herbal tea that I carefully arranged for you. Let's have a look.

The History of Wang Laoji Herbal Tea Culture

Wang Zebang died in 1883 and was separated from the third generation of the Wangs. Among them, Wang Yuheng moved to Hong Kong to have children, while Wang Henghui and Wang Ruiheng stayed in Guangdong to manage Wang Laoji's Yuan Heng.

19 1 1 year, Yuan Heng Ji of Wang Lao Ji in Guangzhou was registered in the Republic of China with the gourd signboard as the symbol.

1935 Guangzhou Wang Lao Ji Yuan Heng Ji Wang Yuan Zhen, the fourth-generation great-grandson of Wang Zebang, registered his trademark in Guangdong with Wang Lao Ji's olive gourd pattern.

1936 Wang Yuanzhen registered again? Wang Lao Ji Gong Sun and his son? Trademark, and then to 1956, the trademark registration certificate of Wang Laoji, a public-private partnership in socialist transformation, and the special drug business license registered in Wang Yuanzhen. After decades of development, Wang Laoji's water bowl herbal tea stalls have spread all over Guangdong urban and rural areas, and Wang Laoji's herbal tea and herbal tea powder are sold everywhere where fried dough sticks and pancakes are salty and fragrant. Wang Laoji? It has gradually become synonymous with Guangdong herbal tea.

1956 Public-private partnership, Wang Laoji formed a group with eight well-known enterprises including Garbo Stack and Chang Jiongtang? Wang Lao Ji United Pharmaceutical Factory? Continue to produce authentic Wang Laoji herbal tea and other products.

1September, 965, the pharmaceutical factory was renamed as? Guangzhou No.9 Chinese Medicine Factory? .

1982 1 1 month, Guangzhou No.9 Chinese Medicine Factory? Renamed? Yangcheng pharmaceutical factory? . On June 26th, 1992 and 165438, the shareholding system reform of enterprises was completed. Guangzhou Yangcheng pharmaceutical co., ltd? Declare it established.

1992, Yangcheng pharmaceutical co., ltd (the predecessor of wanglaoji pharmaceutical co., ltd of Guangzhou pharmaceutical group) first produced boxed wanglaoji herbal tea and canned wanglaoji herbal tea by using the herbal tea formula that has been passed down for more than a hundred years, which can be described as the earliest herbal tea plant beverage in China and is widely sought after in the south China market.

Before 1995, canned Wang Laoji was always produced and operated by GPHL. After 1995, GPHL authorized Hongdao Group to produce and operate Wang Laoji in red cans and bottles within a certain period of time, while GPHL operated boxed Wang Laoji, which has become the first brand of Tetra Pak packaged drinks.

From 65438 to 0996, GPHL was formally established, and intangible assets such as Wang Laoji trademark were held by GPHL according to relevant regulations.

In 2000, GPHL authorized Hongdao Group to use the registration certificate No. 626 155 about red canned herbal tea drinks? Wang Laoji? Trademark, the term is from May 2000 to May 20 10 *** 10.

Renamed in 2004? Guangzhou wanglaoji pharmaceutical co., ltd. in February 2005, Guangzhou pharmaceutical co., ltd. and hong kong tongxing pharmaceutical co., ltd. were jointly established? Guangzhou wanglaoji pharmaceutical co., ltd? Guangzhou Wang Lao Ji became a joint venture company.

20 12, with Wang Lao Ji as the core? Big health industry? The plan ushered in a new starting point of leap-forward development, and Wang Laoji began to make a comprehensive layout in terms of production capacity, medicinal materials, extraction, canning, packaging and transportation. On May 9th, GPHL took back the production and management right of Wang Laoji in accordance with the law, and announced it to the public? Development strategy of Wang Lao Ji herbal tea 136? Outline the blueprint for the development of Wang Laoji in Red Pot. In June, the red pot Wang Laoji made a shocking appearance; At the end of June, Wang Laoji Great Health and Unity, Yinlu and many other top domestic food production enterprises signed strategic cooperation agreements; In August, the first Wang Laoji herbal tea production base was settled in Taizhou National China Medical City; In September, the world's largest and most standard herbal tea production base and Wang Laoji Health Industry Headquarters settled in Nansha National New District; In 65438+February, three new products of Wang Laoji solid herbal tea, low-sugar herbal tea and sugar-free herbal tea, and the first direct drinking machine in the herbal tea industry were jointly listed.

On 20131kloc-0/4, Wang Lao Ji got an electric shock for the first time on the big screen, and the micro film "Love on Earth" was broadcast on Youku. The premiere of Wang Lao Ji's micro-film received more than 90,000 hits, including more than 600,000 plays on the PC side.

20 14 early June, new? Glorious version? Red pot Wang Laoji herbal tea is listed.

Since 184, the product form of Wang Laoji herbal tea has undergone carrier changes such as water bowl herbal tea, herbal tea powder herbal tea beverage, but its secret recipe and connotation have been truly passed down by Wang Laoji people.

Inheritance and Development of Wang Laoji Herbal Tea Culture

Herbal tea, which originated in Lingnan, is a health drink made of Chinese herbal medicine, which is used to prevent or improve summer heat symptoms or diseases. 1828, Wang Lao Ji, a native of Heshan, Guangdong Province, invented Wang Lao Ji herbal tea and opened it in Jingyuan Street of Guangzhou 13 Line? Wang Laoji? Herbal tea shop Since then, Wang Laoji herbal tea has become popular in Guangzhou. After the founding of New China, Guangzhou Pharmaceutical improved and innovated Wang Laoji, which made Wang Laoji gradually go out of Lingnan and fight in the south and become a national pride with a brand value of 654.38+008 billion. After nearly 200 years of historical precipitation, Wang Laoji herbal tea has become the domestic herbal tea industry? Leadership? Even become a characteristic business card for going abroad.

As a leader in the herbal tea industry, Wang Laoji is constantly innovating in cultural marketing. The establishment of the Herbal Tea Museum has enabled Wang Laoji to open a new idea of cultural marketing and better inherit and carry forward the herbal tea culture. It is reported that Wang Laoji Herbal Tea Museum is the largest herbal tea museum with the richest collection and the highest scientific and technological content in China, which records the legendary history of Wang Laoji Herbal Tea in detail.

Wang Lao Ji's persistence in his brand culture is reflected in every detail in the museum. At the museum? Traceability article? In the exhibition area, you can see the characters displayed by the projection of steam between the giant bowl and the hanging giant teapot; What about now? Rise? The exhibition area allows visitors to touch the screen to control the multimedia projector and watch Wang Laoji's micro-movies on demand. In this unique museum in the world, you can see the growth and brilliant achievements of a national brand and feel the strength and charm of Wang Laoji herbal tea culture.

The Development Course of Wanglaoji Herbal Tea Museum

The last giant copper gourd in museum square, 2.9 meters high, is the highest in the world. According to historical records, when Lin Zexu went to Guangdong to ban opium, he fell ill the next day after taking Wang Laoji herbal tea because of fatigue and heatstroke, so he was given a gourd-shaped copper pot with an inscription on it. Wang Laoji? Three gold characters, meaning hanging pot to help the world. Now, this big copper pot has been rebuilt to feast the eyes of tourists.

In addition, the museum uses earthen stoves, firewood and cool teapots.