What role does the title play in soft article marketing?

Titles play four major roles in soft articles:

Attract attention

Screen users

Convey complete information

Guide readers to read the content

How to optimize the title when writing soft articles?

Attracting attention: The real "attracting attention" is not to try every means to play tricks, but to be based on the product or brand, by providing benefits to readers and providing useful information. This requires that the title should be written to select an advantage of value to customers from the product or brand, and then present it in a clear and bold way, trying to avoid sensationalism and understatement.

Screen users: There is no way to make your product meet the needs of everyone, it can only meet the needs of your user group.

Convey complete information: Let readers receive the information you want to convey at a glance and quickly judge whether the information is useful.

Guide readers to read the following: It can use humor, titillation or mystery, it can also ask a question or a provocative statement, or it can promise rewards, new information or useful points. .