How to sell turtles

In order to improve the economic benefit of turtle breeding, it is very important to study the marketing strategy and sell the turtle at a good price. So how can we get a good price? Several methods of selling fresh soft-shelled turtle are provided for reference.

First, moderate profit sales method.

Moderate profit sales method refers to the sales method of selling turtles immediately when they grow to a certain specification and have a proper profit through market price accounting at that time, rather than waiting for the traditional sales season to sell at a high price. The advantage of this is that there is profit and little risk. For example, a turtle farm raised 6.5438+10,000 turtles in the greenhouse. When it left the greenhouse in early summer and June, about 30% of the turtles with a size of 400 grams were selected. After cost accounting, 30 yuan per kilogram, the market price at this time is 39 yuan per kilogram. Occasionally, the price is a little low, but after accounting, there is still 9 yuan's profit per kilogram, so it can be sold. If you don't sell, there may be two situations; First of all, the turtles are transferred to outdoor ponds to raise large turtles. By the end of the year, they can grow to more than 600 grams, and the output will not increase much except the mortality rate. At this time, if the price is higher than that of 39 yuan, you can naturally get higher profits. Secondly, if the price drops below 39 yuan per kilogram, and other soft-shelled turtles have grown to more than 400 grams of commodity specifications, this will undoubtedly increase their sales pressure. Even if it can be sold, the overall benefit may not be high. In particular, some turtle companies that are short of funds will sell at a loss if the price is not good at the end of the year and they have to repay their debts. This is extremely unfavorable to the survival and development of enterprises.

Second, the method of combining individual sales and wholesale.

This sales method is very suitable for small turtle farms with less than 50,000 turtles. In other words, no matter what the usual sales volume and specifications are, as long as the price is good, someone will sell it at the retail price. Of course, this marketing method must be combined with individual culture in breeding. Step-by-step culture method can also be adopted, that is, large-scale turtles can be raised in several ponds and sold in advance through multiple separate cultures. When the price shows a downward trend, as long as the specifications are suitable, even if it is slightly lower than the market price, it will be sold immediately. For example, two turtle farms, A and B, each raised 30,000 turtles in 200 1 year, and the survival rate and output of the two farms were the same. Among them, there are 40 turtles in every 65,438+000 turtles in a farm, and the normal price is 50 yuan per kilogram. By the end of the year, the remaining soft-shelled turtles have grown to the specifications of 500 grams, and the wholesale market price has dropped to 40 yuan per kilogram, and there is still a downward trend, so they are all sold at the price of 38 yuan per kilogram. However, the B market usually does not retail. By the end of the year, the first batch of turtles, accounting for 60% of the total, won the prize at the price of 40 yuan per kilogram in the A market that day, and the price suddenly dropped to 36 yuan per kilogram the next day, so we had to sell all the remaining 40%. The final calculation result is that every 100 turtle farm sells more than the second farm 180 yuan.

Third, the brand supermarket sales method

In turtle breeding enterprises with good brand and quality, products can be carefully packaged and sold in supermarkets in major cities. Because supermarket sales are different from sitting at home retail in turtle farms, it not only needs good product quality, but also needs to be delivered to your door every day. In this way, we can not only advertise our products, but also get consumers' feedback information about our products through the supermarket window. So as to further improve the quality of its products and services. Lay the foundation for creating famous brands in the future. According to incomplete statistics, in 200 1 year, nearly ten brands in Hangzhou were sold in supermarkets in Zhejiang and Shanghai, and their prices were all higher than those of ordinary turtles 100%.

The fourth is the promotion law of quality service law.

In some areas, consumers have a better understanding of the nutrition and delicacy of soft-shelled turtles, but they can't kill and cook them (for example, in Northeast China), or killing soft-shelled turtles is time-consuming, so they have the idea of eating or not buying soft-shelled turtles. At this time, if you can help slaughter and provide a cooking manual on the spot, it will greatly facilitate consumers. These services are usually one of the best sales strategies to increase turtle sales and improve their own brands. In addition, on-site service can also be used to promote sales. (Zhao Chunguang, Hangzhou Tortoise Research Institute, China Tel: 057/kloc-057 1—82060582)