How to do a good job in architectural lighting and make the lighting design achieve higher results?

The exterior lighting design of commercial buildings can fully display the night image of buildings and attract consumers with rich visual experience. Based on the principle of highlighting the original architectural style and modeling characteristics, the design should use lighting technology combined with advanced lighting design concepts to express architectural language, show its own unique style, and form differences with the surrounding environment, thus shaping a unique architectural image.

Different property types and building materials need to adapt to different lighting methods. Generally speaking, night lighting of commercial buildings includes flood lighting, outline lighting, internal light transmission lighting, multi-dimensional space lighting, silhouette lighting, cascade lighting and moonlight lighting.

Showing the basic features of architecture: floodlighting, outline lighting and showing the basic features of architecture are the basic ways to highlight the architectural image. For most commercial buildings, floodlighting and contour lighting can be combined to emphasize the essence of the building concisely and clearly. Floodlighting is the basic lighting type of commercial buildings. The building blocks can be fully displayed by directly illuminating the building facade with projection lamps. Contour lighting uses linear lighting equipment such as light strips, string lights, neon lights, light tubes and light-emitting optical fibers to directly outline the outline of the building. For some commercial bodies with their own unique structures, contour lighting can maximize the architectural advantages. Floodlighting and contour lighting complement each other, and the best lighting effect can be achieved by combining them, because it is difficult to highlight the three-dimensional sense of the building only by floodlighting, and the facade of the building will be darker only by contour lighting.

Oxford Street Business in London, England is a successful case of the combination of floodlighting and contour lighting. Oxford Street is one of the most prestigious high-end shopping places in London, which is composed of classical buildings and has a long history. Outline lighting outlines17th century buildings on roofs and windowsills. Several floodlights are used to illuminate the whole building facade in yellow and white from the bottom, highlighting the original color of building brick walls. The whole building has distinct characteristics in the night scene, and the combination of floodlighting and contour lighting effectively preserves the night recognition for Oxford Street.

Highlight the texture of modern architecture: Internal transparent lighting, for a large number of modern buildings made of glass, internal transparent lighting can best show the texture of the building. Internal transparent lighting uses indoor light to transmit outward, which has the advantages of less overflow and basically no glare, and the lighting equipment does not affect the facade landscape of the building. Commercial buildings with glass curtain walls often present exquisite and advanced feeling. The quantity, size and shape of the glass can be seen by the light emitted from the interior by the internal transparent lighting, thus setting off the texture of the building, such as the Louis Vuitton Building in marina bay.

Customers who participate in night consumption are mainly young people. Creating a lighting visual experience with the nature of network celebrities punching cards can attract mainstream customers. Young people are keen on the behavior habit of social sharing on the internet, which enables the lighting design of network celebrity style to spread on the internet, thus improving the ability of business people to get together at night.

INS style is the source of the development of online celebrity style, which refers to the popular color expression, a lot of bright colors and retro elements on Instagram, a photo social networking site. In terms of lighting, neon lights are a classic element in pictures and videos of online celebrities. Neon lamp is a kind of commercial lighting that swept the world before 1960s, and it is a symbol of commercial prosperity. Today, decades later, the retro trend has once again pushed neon lights into people's field of vision.