Summary of opening activities of decoration company

Summary of opening activities of decoration companies

Introduction: Opening generally refers to the beginning of a certain economic activity involving the economic field. Opening of business is generally used to refer to the first working day when production and operation begin after obtaining the license from the industrial and commercial administration department, after some preparations, and after meeting the necessary conditions such as a business venue. The following is a summary of the opening activities of decoration companies that I collected and compiled. I hope you all like it!

Summary of the opening activities of the decoration company

1. General outline

The opening ceremony of the China Supply and Marketing·Henan, Hubei and Shaanxi Rural and Commercial Market Home Building Materials City was successfully concluded. Overall, the opening ceremony was of great significance. It conveyed the official opening information of the Home Building Materials City to the outside world, demonstrated the image and style of the project, gained further recognition and support from the outside world and the industry, and promoted the development of the project. At the same time, the overall effect of the celebration was also good. Although there were some problems in the process and details of the event, the valuable experience fed back from these problems provided an important basis for reference in the holding of large-scale events in the future.

1. Leadership attention is the prerequisite, tight organization is the guarantee, and unity and cooperation are the key

The company leaders attach great importance to this opening ceremony and plan the celebration plan, venue layout, personnel arrangements, etc. , Mr. Feng and all the leaders came to the front line to provide us with guidance, which fully reflected the importance that the company leaders attached to this celebration. ?According to the instructions of the leader, we completed a meticulous, scientific and rigorous celebration plan, including the celebration time, location, implementation of the list of participants, celebration schedule, preparation of celebration documents and materials, and other related matters (vehicle scheduling, venue layout, meeting staff composition, etc.). And arrange these details to the responsible person. The entire celebration schedule was also notified in writing to every preparatory staff member so that everyone could understand what they should do. During the celebration process, the on-site staff of the celebration showed their subjective initiative, started from small things, observed carefully, were good at grasping the details, and grasped the service needs of the participants. After the celebration, we actively summarized and analyzed the event and summarized experiences and lessons for reference in future activities.

The opening ceremony is an important task. Since the preparations for the opening, everyone in the preparatory team has worked hard to implement every task, obey the organizational arrangements, and respond to emergencies. The members of the preparatory group reached a tacit understanding, demonstrated team spirit and a realistic and united corporate culture, and left a deep impression on the participating leaders and specially invited experts.

2. In terms of the significance of the opening ceremony, we have summarized the following opinions:

①Through the warm-up activities in the early stage of the event, comprehensive media publicity and the grandeur of this event Being held has greatly enhanced the visibility of the project and expanded its influence throughout the county;

②Through the efforts of the investment recruitment staff before the opening, we successfully attracted Nanyang Bailixi Ceramics Market and major major brands in Xixia Building materials brand merchants held trade fairs to make up for the vacancy in Building 3. The opening ceremony effectively took over the results of investment promotion in the entire market and displayed them to the outside world;

③ During the event, all departments worked together Collaboration and active cooperation have provided our company with very valuable experience in preparing, organizing, and hosting large-scale commercial activities.

3. As far as the overall effect of the market opening is concerned, we have summarized the following opinions:

① As far as the influence of this event is concerned, the opening ceremony has been through the efforts of leaders from all walks of life. Visiting guidance, celebrity performances, large-scale theatrical performances, shopping raffles and drop-in activities have increased the popularity of the project, gathered many audiences and consumers, and given the market a good start for later operations.

② In terms of the results achieved in terms of personnel mobilization and organizational coordination of various departments within the company during this event, the responsibilities of each department and personnel were clarified, the enthusiasm of all employees was mobilized, and the work enthusiasm of all employees was fully exerted. The subjective initiative of each employee in participating in the preparation of event organization is a practice and breakthrough for the company at this point.

2. Activity Overview

Activity theme: On x, x, the Home Building Materials City grandly opened!

Event time: x month x day, x year

Event content:

Before the event: through warm-up activities and publicity and promotion, gradually increase project awareness , to promote the popularity of the project site and gather strength for the opening of the project;

During the event: to gather popularity and create a sensation in the city.

Opening Ceremony of Home Building Materials City;

Star Qian Baihui performs;

Shopping lottery;

Come and get free event;

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Large-scale performing arts activities;

The first International Tourism Mountaineering Festival in Xixia is launched;

After the event: the venue will continue to be prosperous to promote hot business after opening.

Shopping lottery to win big prizes such as cars, IPADs, home appliances, etc.;

Mountaineering Festival flag presentation and shopping car lottery activities;

Mountaineering Festival activities;

The second batch of gold shops in the non-staple food department store is officially on sale and the Mountaineering Festival Awards Ceremony.

Overall activity node arrangement (omitted)

3. Review and summary of pre-opening activities

The project is located in the south of the city, deviating from the urban development line, starting with the project merchants Since entering the site, the weather has been in its hottest period, and the project has not been very popular. Through many warm-up activities before the opening, the popularity of the project has gradually increased, everyone's understanding of Chengnan has gradually changed, and the influence of the project has also gradually increased!

From May 31st to June 2nd, a free rice dumpling delivery event was held in the exhibition center, and there was an endless stream of customers visiting the exhibition center; on Children’s Day, many parents took their children to participate in ice cream DIY activities ;

From June 1st to 9th, the Henan, Hubei and Shaanxi Agricultural and Commercial Market will tour towns and villages, covering all surrounding towns; ?On June 26th, the International Food and Beer Performing Arts Carnival opened grandly in Guanhewan! The Russian National Song and Dance Ensemble, the Ukrainian National Acrobatic Ensemble, the American Jazz Band, the Italian Stilt Clown and other all-foreign performers performed, welcoming nearly 4,000 guests.

On July 18, the free children’s castle was launched, and the market popularity gradually increased;

On July 23, the only drive-in cinema in Xixia was launched in the Home Building Materials City, free every night at 8 p.m. Watch the movie;

From August 9th to August 19th, the "Farmer's Cup" Youth Roller Skating Competition was launched, and nearly 600 roller skating enthusiasts gathered in the China Supply and Marketing·Henan, Hubei, and Shaanxi Farmers' Market Home Building Materials City , the Home Building Materials City is full of children and parents;

From August 23rd to September 7th, Xixia Theater Fans’ performing arts activities will be launched and will be held at 7:30 pm every night in the Home Building Materials City. Every night, many theater fans gather in the Home and Building Materials City;

On September 2, the first Xixia Micro Friends Meeting was held at the Investment Promotion Center.

4. Summary of media promotion

This event was comprehensively promoted in the early stage. Online and offline media attacked at the same time. The project opening information was effectively disseminated, which aroused the attention of the whole city and various departments. Townships and surrounding counties and cities will pay full attention to effectively expand the influence of the project!

Three-dimensional promotion - full coverage of sea, land and air, joint attack online and offline

Online: Guanhefeng, Ancient City, New Life, Nanyang Daily, WeChat, Outdoor, TV promotional videos Waiting? Offline: single pages, posters, text messages, promotional vehicles, flying broadcasts, etc.

Coverage area: Xixia County, surrounding counties and towns, Neixiang, Xichuan, Nanyang, etc. are fully covered!

Media combination:

TV advertising? Use TV short films and fly-by-night advertisements as one of the most important carriers of pre-opening advertising. On the first and second sets of TV stations and TV broadcasts, broadcast advertisements for the upcoming opening of the market;

Newspaper advertisements? Select all newspaper advertisements (Guanhefeng, Ancient City, New Life, Neixiang Ancient City, Xichuan Ancient City), advertising coverage covers all newspapers and media in Xixia and surrounding counties.

DM sheets and posters? From September 1st to September 8th, 300,000 copies of single pages and 500 posters will be posted in the Home Building Materials City to promote the opening and promotional information.

Outdoor advertising? Release opening notification information at more than 10 locations in the city and big signs across the highways in Neixiang and Zhenping;

Township walls? Release opening information at 40 locations in each township Inform information;

SMS? Full coverage in Xixia urban areas, towns, and surrounding counties from August 30 to September 9, and delivered every day;

Airship advertising? September 6 -On September 9, an airship with the project LOGO and opening advertisement paraded over Xixia city and towns.

5. Arrangement of activities on the day of the opening ceremony

The activities on the opening day are carefully arranged in the early stage, from the activity process to the arrangement of the venue movement, from on-site packaging to the division of responsibilities of each department, preparations The team made repeated efforts to ensure that the celebration was carried out safely and orderly, creating a festive atmosphere on site.

　The activity process is closely connected

　9:00-10:00 ?Artistic program performance;

　9:50-10:00 ?Leader guests arrive

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　10:00-10:15 Visit the Digital Experience Hall of China Edible Fungi Trading Market;

　10:15-10:20 Leading guests enter the venue;

　10: 30-10:35 The opening ceremony officially begins;

10:35-11:40 The ceremony officially begins

1. Comrade Li Gang, Director of China Agricultural Batch Investment, delivered a welcome speech;

2. Comrade Li Decheng, Secretary of the Xixia County Party Committee, delivered a speech;

3. Comrade Li Yulin, Chairman of Quanyou Home Furnishing Company, Longcheng Furniture Company, Xixia County, delivered a speech;

4. Zhu Zeshu Comrades read out the initiative of "advocating low carbon and promoting filial piety";

5. Launching ceremony of the first International Tourism Mountaineering Festival in Xixia County;

6. Ribbon-cutting ceremony for the opening of the Home Building Materials City;

7. Guest leaders visited the market;

8. Qian Baihui performed on stage;

11:45-12:30

Artistic program Performance; ?12:30

The ceremony is completed and the host thanks you.

The layout of movement lines is scientific and reasonable (omitted)

Each area has a regional person in charge, with designated personnel to ensure unified deployment;

All entrances to the market are blocked before opening , to prevent idlers from entering the venue and ensure orderly activities;

The stage, VIP seats and audience seats are isolated to ensure the safety of leaders and guests, while ensuring the smooth performance;

Guest leadership settings With independent and reasonable movement lines, the leaders successfully entered the venue and also visited the market;

The auditorium is equipped with emergency evacuation channels to respond to emergencies and ensure safety;

The VIP parking area is separated from the audience parking area, making it easy for leaders to enter and exit;

The salute firing area is far away from the crowd to ensure safety.

On-site packaging - the atmosphere is warm and the sense of ceremony is strong, creating a festive atmosphere! Floating and water-filled colorful flags are set up along Nongshang Road;

Banners are hung in prominent locations on the market building;

Arches are set up along the intersection of Nongshang Road and the main entrance of the market;

The stage is equipped with a daylight LED background board;

There is an air float behind the stage;

A royal salute is placed on the side of the stage;

Various displays are placed at the main entrance of the market. The unit will present a flower basket as a gift;

A path will be set up in the main passage of the performance area to attract flowers.

The division of responsibilities is clear - designated people are appointed at designated points, and responsible persons are set up in each area to facilitate unified deployment.

Guest reception group: responsible for receiving leaders, media, guests, public relations coordination, etc.;

Performing arts docking group: ensuring that program performances, activity processes, etc. proceed in an orderly manner;

< p> Order maintenance group: Responsible for on-site security patrols, traffic diversion, emergency support, environmental maintenance, etc.; Salute firing group: Setting off opening firecrackers, fireworks, etc.;

Publicity and explanation group: Explaining project edible fungi to leading guests Digital Experience Hall;

Investment Center Reception Group: Guide visiting customers, introduce projects, distribute gifts upon arrival, VIP reception, etc.;

Lottery Activity Group: Responsible for the orderly conduct of the lottery, Fairness and impartiality, winning registration, prize distribution;

Mobile staff team: temporary support team for shortage of manpower, emergency response to on-site emergencies;

6. Continuously popular activities after opening< /p>

After the opening, we will hold continuous popular activities to ensure the continued popularity of the market and lay a good foundation for the hot market operation after the opening.

Shopping lottery to win big prizes such as cars, IPADs, home appliances, etc.

Event time: September 9th - September 26th

Event purpose: to stimulate customers’ desire to buy , to promote consumption in the market

Activity content:

1. Customers who spend more than 300 yuan can participate in the lottery, and customers who spend more than 1,000 yuan can participate in the car lottery. Prizes: special prize car; first prize IPAD; second prize: range hood, etc.; third prize: rice cooker; fourth prize: cooking oil

2. Draws are available every day, no empty prizes;

3. On September 26th, the ultimate prize, a car, will be drawn for customers who consume within half a month of the opening.

Mountaineering Festival Flag Awarding and Shopping Car Lottery Activities

Purpose of the event: to gather on-site popularity, enhance project awareness, promote urban customer consumption of home building materials, and ensure the market through Mountaineering Festival activities It has continued to be popular since its opening.

Activity content:

1. Environmental Protection Ambassador Tian Guirong and Asian Championship Champion Yao Shoulei visited the project in person to support the Mountaineering Festival;

2. 666 people were offline at the Mountaineering Festival Selection of mountain climbers;

3. Shopping car draws and prize draws provided by merchants;

4. Large-scale theatrical performances.

Mountaineering Festival

Purpose of the event: to advocate respecting the elderly and low-carbon environmental protection, enhance the reputation of the market, arouse positive responses from society, and promote the continued booming operation of the market.

Activity content:

1. Organize 999 climbers to gather at the market and climb Temple Mountain;

2. Participate in the Temple Mountain Filial Heart Cultural Festival;

< p> 3. Later, it was reported by Nanyang.com, Nanyang Daily and other media.

The public sale of the second batch of gold shops in the non-staple food department store and the Mountaineering Festival Award Ceremony

Purpose of the event: to gather on-site popularity, enhance project awareness, promote the consumption of household building materials, and promote the consumption of non-staple food Department store sales.

Activity content:

1. The official sale ceremony of the second batch of gold shops in the non-staple food department store;

2. The lottery ceremony for the ultimate prize apartment in the Mountaineering Festival;

3. Large-scale theatrical performances.

VII. Lessons learned from the opening event

This event accumulated a lot of experience, and at the same time, there were some shortcomings in the overall event, which provided a lot of reference for future activities.

Experience:

The overall activities are in good order to ensure that the activities are carried out safely and orderly;

In the holding of various activities, each department has strong execution ability , actively and effectively complete the responsibilities of each region;

Various departments work together, and the tacit understanding is gradually strengthened to fill each other's positions;

Through various activities, for individuals, everyone is growing, The ability is gradually improved, and various levels of gains are achieved in the activities, cultivating a team capable of fighting, laying the foundation for subsequent activities;

At the social and government levels, making more friends will also be conducive to project publicity. The influence gradually increased, shaping a good image of the company, and doing a good brand promotion;

Lessons:

The overall activity was not planned well and there was no complete preparation in advance. ;

Due to various reasons such as the renovation progress of the merchants and the hot weather, the opening time is uncertain, resulting in hasty opening activities and insufficient preparation;

Factors affecting the weather during the opening activities and the atmosphere of the event site Affected;

Most of the promotion methods at the promotion level are traditional methods, and online media are insufficiently used;

The cooperation of merchants is slightly insufficient, and some merchants failed to open in time;

Cost control should be strengthened, the sense of ownership should be enhanced, investment should be reduced as much as possible, and cost-effectiveness should be improved;

The communication between various departments during the event is insufficient and needs to be further improved. ;