What is the prospect of Red Star Macalline?

Alibaba's debt-to-equity swap is optimistic about the development prospects of Red Star Macalline.

According to industry insiders, Alibaba's choice to convert shares is optimistic about the future development prospects of Red Star Macalline. During the epidemic, Red Star Macalline, as the leading household retailer, showed strong business resilience, and its revenue and profit maintained steady development. At the same time, the state constantly encourages housing, automobiles and household consumption, and the policy and consumption environment are constantly improving. Red Star Macalline can give full play to its leading advantages and quickly undertake the recovery of large households.

"With the deepening of digital integration with Red Star Macalline, high-net-worth customers of Red Star Macalline will also feed back Alibaba's online traffic. Alibaba chose to exchange shares and cut into the trillion-dollar home track. The bright development prospects of Red Star Macalline overlap with the continuous recovery of household consumption demand, and * * * shares the future development dividend. " The aforementioned industry insiders said.

Subsequently, Red Star Macalline signed a strategic cooperation agreement with Alibaba to expand the layout of new home retail areas. The two sides cooperated to build new retail stores and logistics warehouses, and then the day after tomorrow, Cat City Station landed: the official flagship store of Red Star Macalline was built on Tmall Taobao, and there were several offline shopping malls of Red Star Macalline behind each city station to support offline consumption, experience, distribution and after-sales service in the same city. At the same time, all offline shopping malls will be digitalized, and all brands and dealers will be helped to establish online operation positions-including goods online, marketing online, service online and management online.