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How to write a sales case for oppo r9?
First analyze the market status and competitive landscape, then analyze the advantages and characteristics of oppor9, and finally make a summary.
Specific methods:
1. Analyze the current market situation and competition pattern
Since Xiaomi, Internet marketing seems to have become the standard for domestic mobile phone sales. Before the release, attract fans through social media, and after the release, snap up purchases through online channels. When most users fail to snap up, continue to build momentum on social media for the next open purchase. At the same time, continue marketing on social media by "giving away purchase opportunities".
Internet marketing audiences are gradually getting used to all this, and more and more people are beginning to get tired of it. Tired of setting the alarm clock and sneaking in purchases under the eyes of the boss, tired of the nonsense about server pressure and reminders of failed purchases every time, tired of spending too much extra time and energy in pursuit of that value for money, and by the way, doing it for free for them publicity.
2. Analyze the advantages and characteristics of oppor9
There is no limited purchase, no PPT mobile phone, only overwhelming advertising coverage: whether it is at the airport or station, on the street or on TV, you You can find the slogan "Five minutes of charging, two hours of talk time" and the endorsement of a certain celebrity. You still have a chance to see it without going out. Entertainment programs are titled and broadcast, TV commercials are played on a loop, and idol activities are embedded.
This kind of large-scale coverage (offline advertising coverage) has made many people who do not usually go online learn about the product, and its influence is no less than that of wall-painting advertising.
Our own VOOC flash charging technology is no less than Qualcomm QuickCharge in terms of charging speed and user experience, not to mention the fact that low-voltage fast charging does not generate heat, which many consumers think is better than generating heat. Qualcomm QuickCharge is much better.
OPPO’s innovation is the soul of the company. OPPO's reputation in the international market is due to the success of its own Blu-ray DVD player products in North America. Facts have proved that VOOC flash charging technology has indeed helped OPPO’s mobile phones have a good selling point in publicity. Compared with the deserted htc counter, OPPO's sales are more enthusiastic.
3. Final summary
What really helps OPPO achieve leading sales is not enthusiastic sales, but the "peace of mind" of offline purchases. The reassurance here does not mean that the quality of the products purchased offline is reassuring, but that the entire purchasing experience is fully visible. You can touch the real machine and try it out before you buy it. If you have any questions, you can ask them at any time and get help from the salesperson next to you. Answer immediately, this is what consumers who do not understand technical parameters need most, and it is what online purchases lack.
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