Development status of commercial central air conditioning

A few years ago, foreign brands such as York, Daikin, Carrier and Root occupied the domestic commercial air-conditioning market. In recent years, it has flourished, and Haier, Gree, Panasonic, LG and other enterprises have entered this field in order to gain more initiative.

● Daikin Group actively develops the cause of globalization centering on Europe, Asia, China, Japan and the United States. Now it has 92 subsidiaries and related companies all over the world. Shanghai Daikin Air Conditioning Co., Ltd. is a large-scale joint venture integrating air conditioning manufacturing, sales and service. As a professional manufacturer of air conditioners, Daikin has continuously introduced new products and advanced air conditioning management systems, giving air conditioning maintenance a brand-new concept.

York Air Conditioning Co., Ltd. is one of the largest professional manufacturers of heating, air conditioning and refrigeration equipment in the world, with a history of 100 years. With years of rich experience and continuous expansion of technology, York equipment has won unanimous recognition from peers and users.

Maxwell After the 1990s, Maxwell began to enter China. With 1994 Shenzhen mcwell air conditioning co., ltd and 1996 Wuhan mcwell air conditioning refrigeration co., ltd successively completed and put into operation, mcwell's development in China entered a new stage.

● Haier 1996 began to set foot in the field of central air conditioning. This is also the first enterprise in China to enter the field of central air conditioning. It not only won the bid to enter the Olympic Village in the air-conditioning bidding meeting in Athens, the host city of the 2004 Olympic Games. But also in the national property market sales has achieved a bumper harvest, Beijing, Guangzhou, Dalian, Shanghai and other properties have used Haier commercial air conditioning.

● Gree Phase II and Phase III air-conditioning bases will focus on central air-conditioning projects; In addition, the marketing and R&D of commercial air conditioners have been separated from household air conditioners, with a total investment of more than 500 million yuan and a construction area of nearly 65.438+million square meters, which shows its determination to enter the central air conditioning market.

● Carrier has been in China for 20 years. At present, Carrier's enterprises in China have grown from 1 in 1984 to nine, which are engaged in the production, sales and service of refrigeration and air-conditioning products respectively, and have established an extensive sales and service network in China. In view of the development trend of air-conditioning market in China, Carrier announced to enter the field of light and household central air-conditioning at the end of last year.

● Since 1996, LG Electronics has been producing and selling commercial air conditioners in Korea. Since 2002, LG commercial air conditioners imported from South Korea have entered the China market, and a systematic marketing organization has been established in LG Electronics (Tianjin) Electric Co., Ltd., the largest home appliance production base in northern China. It is estimated that by the end of 2003, an annual production line of 50,000 commercial air conditioners will be built in northern China. At present, LG Electronics has set up a separate R&D and sales department in Tianjin factory, and shifted its focus to the field of commercial air conditioning.

Central air conditioning in China is still in its infancy. At present, its sales targets are mainly concentrated in urban high-income consumer groups and real estate developers. Because of its high production and installation costs, it will take time for it to be widely popularized, which is a test for enterprises eager to launch this project. In addition, compared with ordinary household air conditioners, central air conditioners have higher requirements for core technologies and funds, so it is not easy to really gain a foothold in this field. Gas air conditioning

From the first lithium bromide absorption chiller in China to now, gas air conditioners have been widely used in China. After the LNG projects in Guangdong and Fujian and the "West-to-East Gas Transmission Project" are completed, China's gas air conditioning will probably usher in explosive growth. This is because gas air conditioning has four advantages over electric air conditioning: environmental protection, comfort, economy, stability and durability, which can effectively balance the urban energy structure and alleviate the contradiction between tight power supply and low gas consumption in summer.

Geothermal central air conditioning

Geothermal central air conditioning is a new type of energy-saving air conditioning equipment. According to the principle of reversible Carnot cycle, it uses geothermal energy, adopts the principle of heat pump technology in winter, and puts heat in underground water or soil for indoor heating through heat exchange, while in summer, it uses underground soil or underground water to take heat away to achieve refrigeration effect. And can provide domestic water. Another feature of geothermal central air conditioning is its environmental protection value.

Ice storage central air conditioning

Ice storage central air conditioning system is a central air conditioning system with ice as the cold source. Compared with the conventional central air conditioning system, an ice storage device is added. Ice-storage central air conditioning can alleviate the peak tension of electricity consumption, and save the operating cost 10%-30% every year compared with conventional air conditioning systems. Generally, domestic air conditioners basically do not need pre-sales service, and the service in sale is only a relatively simple installation process. Domestic air conditioners put more emphasis on after-sales service. Traditional large-scale central air-conditioning enterprises have higher requirements for pre-sales and in-sales services, while after-sales services are relatively simple. However, the service requirement of home central air conditioning is full service. It is difficult for domestic air-conditioning manufacturers to provide personalized air-conditioning duct design and installation services for each end consumer in a short time, while central air-conditioning manufacturers cannot provide independent after-sales maintenance. Especially in the installation process, if ordinary air conditioners can be called "three-point production and seven-point installation", then the installation design of household central air conditioners accounts for at least eight points. The installation of central air conditioning must be combined with decoration. If the design is unreasonable, not only the cooling and heating effect is not good, but also unsafe factors such as water leakage and electricity leakage may occur. If the pipeline layout is unreasonable, it will not only buy "comfort", but even destroy the decoration. The investigation found that at present, more than 40% of complaints were caused by the installation and design of central air conditioning, and the service should be paid attention to by manufacturers. In the traditional consumption concept of China people, the introduction of friends and brand reputation are very important, and it is very important to establish brand image and form a good reputation for quality products and services.

Therefore, the most important thing for enterprises to remain invincible in the market for a long time is service. Haier has set a service model in China's household appliances industry. For central air conditioning, service should go hand in hand with product quality and be placed in the primary business position of enterprises. Enterprises should carefully and patiently debug users, make regular door-to-door maintenance, and completely relieve the worries of buying household central air conditioners. Moreover, the service quality of enterprises determines the pace of domestic central air conditioning entering ordinary families.

Development of domestic air conditioning market

China has become a big country in air conditioning production and manufacturing in the world. In the past 20 years, especially in the last 10 years, the scale of air-conditioning industry in China has expanded rapidly, surpassing the United States in the mid-1990s and Japan in the late 1990s, becoming a global air-conditioning manufacturing base, with the production and sales ranking first in the world. In 2002, the air-conditioning industry in China achieved sales of nearly 70 billion yuan, and the total output exceeded 30.5 million units, accounting for 60% of the global total. Air conditioning industry is a typical global industry. Since 1993, the export volume of air conditioners has increased at an average rate of 66%, making it one of the fastest growing products in China. In 2002, the export volume of air conditioners in China exceeded 8 million units, and the export value was close to $65.438+300 million. After ten years' efforts, the competitiveness of air-conditioning industry in China has been greatly enhanced.

The comparative advantage of China's air-conditioning industry is mainly concentrated in the manufacturing capacity of labor-intensive products, with limited advantages and obvious competitiveness gap with multinational companies. Although the export growth rate of air conditioners is extraordinary, we can't ignore the fact that more than 40% of air conditioners are manufactured by multinational companies' production bases in China. The vast majority of air-conditioning exports in China provide OEM processing for multinational brands, and seldom use independent brands. The market is disorderly and the competitive environment is bad, which shows that the air conditioning industry is large in scale but still quite fragile. In 2003, the competition in air-conditioning market was severe, and the way out for enterprises was to reduce impetuousness, make good products, adjust competitive strategies and improve technical capabilities. Society should leave a relaxed external environment for enterprises.